Open Food Facts presentation - 2013-09-12 - ESSEC Advanced MBA - Food Industry Management

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A presentation of Open Food Facts, the free food products database.

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Open Food Facts presentation - 2013-09-12 - ESSEC Advanced MBA - Food Industry Management

  1. 1. A more transparent food industry thanks to crowdsourcing and open data Stéphane Gigandet Advanced Master "International Food Industry Management" ESSEC – Sept. 12th 2013
  2. 2. Agenda ● The problem ● Our solution ● How we do it ● What can be done with it ● What anyone can do with it ● Business model ● Future plans
  3. 3. ? ? “beef meat” “vegetable oil”For consumers, the food industry is a black box
  4. 4. Can we open the data on food products ourselves? and ? OpenStreetMap The Free Wiki World Map
  5. 5. An Open and Collaborative Database ● Crowdsourcing: ● Launched in May 2012 ● 600 contributors ● 12000 products ● Open Database Licence
  6. 6. Crowdsourcing ● Data of public interest for many different reasons ● Lots of potential contributors ● Local community engagement is a challenge
  7. 7. Decrypting labels Carmin = E120 = Acide Carminique Photo par Frank Vincentz, licence CC-BY-SA 3.0
  8. 8. Better labels ● In the UK: ● Traffic light labelling rejected by EU in 2010 ● Today on Open Food Facts:
  9. 9. Comparing products More transparency: ● Better choices ● Better products?
  10. 10. Open Data ● Some data is too important to be kept locked – Beware of one-way crowdsourcing ● Open Data – Anyone can reuse the data for any purpose ● Open Database Licence : – Attribution + Share-Alike
  11. 11. http://cestfabriquepresdechezvous.info/ Open Food Facts data + OpenStreetMap map
  12. 12. http://combiendesucres.fr
  13. 13. Benefits of Open Data ● Motivated contributors ● Greater impact on society through re-uses – Potential uses > Foreseen uses ● Commercial use is allowed – e.g. talking bottle project Open Me!
  14. 14. Business model ● Non-profit project ● All contributors are volunteers ● R&D, Hosting etc. – Offered by recettes.de/cuisine – 1 tenth of a server – Half of my time
  15. 15. Future plans ● Focus on international development – Community building – Database growth – Applications and re-uses ● Many more ideas – Roadmap: http://www.mindmeister.com/fr/248768223/open-food-facts-roadmap-2013
  16. 16. Join us! http://openfoodfacts.org @OpenFoodFacts contact@openfoodfacts.org

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