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Delivered on 4-5 March 2013, this course aimed to provide INSEEC Masters students in International Business with an objective overview of Africa's economic landscape, as well as hands-on highlights and advice on how to successfully engage in business on the African markets.
Africa is not a one-side story. The specificities of the African economies and markets require going through a deep analysis and looking at emerging trends on the Continent.
That is the subject of this presentation, which notably considers the diversity of the African Markets as well as the specific cultural factors underpinning the management of business on the Continent.