Search engine optimization (SEO) and social media marketing (SMM) are two birds of a feather; they truly work hand in hand. This presentation was used on November 24th 2009 at the Social Media Club of Victoria to demonstrate the importance SEO has for social media marketing. For more information please contact Ross Dunn, CEO of StepForth Web Marketing at 1-250-385-1190 or visit www.stepforth.com or call toll-free in North America 1-877-385-5526

1. Search Engine Optimization
+ Social Media Marketing
"Byrdes of on kynde and color flok and flye allwayes together."
(Written in 1545 by W. Turner from Rescuing of Romish Fox)
by Ross Dunn, CEO, StepForth Web Marketing Inc.
Inquiries? ross@stepforth.com

2. The Formula
Simply put, this works!
Get social users to click
Engage them with your great content
Make it easy for them to re-socialize your content
=
You & your site builds credibility & ultimately rankings
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

3. First things First
Planning Will Allow You To Stay on Track
Identify Your Audience
Get to Know Your Audience
Identify Your Objectives
Setup Your Website to Match (ahem... SEO)
Write it all down in a plan and follow it!
Review the plan every 6 months to a year
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

4. Some Quick Tips on
Studying Your Audience
Assuming your site does not have much traffic yet:
Monitor news sites within your industry and see what's hot
and what's not. The comments also offer indicators.
.
Yahoo Buzz!
.
Experiment!
Buy some advertising on a site or run a PPC campaign and
send users to a great article. Then ask them to enter into a
search box what they want to know more about. Track
these queries using Google Analytics (?q=)
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

5. Work Hot Topics and
Keywords into Copy
Sure fire winners for social media click-throughs and how this ties into
search engine optimization:
You find out the cost of plastic is on the rise....
"The Top 10 Reasons to Buy Lego Now"
SEO Basics
Title must match and the description should partly match
Content can segue but must still revisit the title occasionally
In-line text links
Link Building: Make it easy to re-socialize!!!
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

6. SEO to the Next Level
"The Top 10 Reasons to Buy Lego Now" cont.
Title Tag: "[title] :: [company]"
.
Description Tag: "[title or keyphrase] - [description]"
.
First text: "<h1> [title] </h1>"
.
First paragraph explains title and utilizes similar content as the
Description Tag
.
Craft the content in such a way you can add links to text within the
writing without overwhelming the copy.
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

7. Some Advanced SEO
"The Top 10 Reasons to Buy Lego Now" cont.
<link rel="canonical" href="http://xyzname.com/page.html"/>
(No Bing/Yahoo yet and only 1.0)
.
Keep on-page links to external sites to a minimum unless
they are relevant and/or are of a high quality
.
If you have WordPress use plugins like RSS Footer,
HeadSpace2, etc. to maximize SEO.
See www.WordPressSEO.ca for a full tutorial.
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

8. Be Unique!
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190
Image by Despair.com

9. Be Consistent!
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190
Image by Despair.com

10. The Cutting Edge
Prepare yourself for upcoming changes in social pull & push:
.
Create and implement a geositemap on your website along
with the adjoining KML files.
.
Incorporate GEO Tags into page headers
(for possible adoption in future)
.
Use Bit.Ly because of rumors (GA, Twitter)
See the latest show of SEO 101 on WebmasterRadio.FM
(it airs Mondays at 2pm PST / 5pm EST & is available on iTunes)
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

11. Extras: Link Bait Ideas
Dev Basu posted this great list of excellent link bait ideas:
http://devbasu.com/link-bait-tips-for-small-business-marketing/
1. What to Ask Your [Business Type] Before Hiring Them.
2. 10 Ways To Save Money by Using a [Business Type].
3. How to Choose a Good [Business Type].
4. 5 Totally New Ways of Sprucing up Your [Business Services].
5. How to Get 50% Off Your Next [Business Service].
6. The Latest and Greatest in [Business Service].
7. 10 DIY [Business Service] Tips You Can Use Today.
8. 15 Factors That Affect Your [Business Service] Quote.
9. How to Become a Certified [Business Service] in 6 Months.
10. Ten Mistakes to Avoid When Hiring a [Business Type].
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190

12. Questions? Inquiries?
If you would like to contact me please feel free:
Name: Ross Dunn
e-Mail: ross@stepforth.com
Phone: (250) 385-1190
TFree: 1-877-385-5526 (in N.A.)
Submit SEO service inquiries here
Follow me on Twitter: @rossdunn
See my online business card
My thorough LinkedIn Profile "websitemarketer"
Copyright ©2009. StepForth Web Marketing Inc. | ross@stepforth.com | 250-385-1190