YES! It’s not a great business strategy, since the carbon black makes theproduct stronger. But yes, you could have any color of tire youd like.
So, let’s make some to attract attention to Dunlop!
The campaign start with a viral video of aviral man on a red bike with gorgeous red tires. The video spreads across the internet.
viral Link in a video leads to Dunlop websitewebsite with a full description of new colorful tires, it’s production process and it’s limitations. Dunlop declares that tires are being produced only for promotional purposes.
viralwebsite Description on Dunlop website states thatpre-order only 1,000 colored tires has been produced and anyone can pre-order them on the website.
viralwebsitepre-order Those who haven’t pre-ordered tires incontest time can win additional 100 in a special contest.
viralwebsitepre-ordercontest After this, in three month a public event is event being held with a huge demo of new colorful tires with celebrities and the winners of the contest are announced and get their prizes.