Something you can sell, because it provides value and people want to buy it. Something that provides value and people want to buy.
Positioning – hypothesis – translation statement between market needs and our goal revenue.
Positioning = Hypothesis,
It’s not about documentation – it’s about interaction;
- Haven’t you’ve been called a “Program Manager”? Why don’t you build some programs? Do you want me to do all of this? No. Building successful product is not your job. It is the entire organization job to build successful products. Your job is to get them all aligned and enabled to build successful product.
This is your job!
Product management for entrepreneurs lsm
“Beforeyou are a CEO, try being a Product Manager…” – Marc Pincus, CEO of Zyngahttp://ecorner.stanford.edu/authorMaterialInfo.html?
Product Manager -Entrepreneurs Mark Pincus - Zynga Jason Goldberg - Fab.com TA McCann – Gist Steve Jobs – Apple
What is a product?- Something that can be described- Something tangible- Something you can sell
Whole Product Inmarketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy