6 Steps

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6 Steps

  1. 1. Marketing Tip A person will typically come into contact with your brand around 7 times before he or she will make a purchase.
  2. 2. Fun Little Case Study 6 Steps to Becoming a Customer...A True Story
  3. 3. Enter the case of how I became a customer of Bitchin’ Kitchen in 6 steps
  4. 4. Step 1: I am reading my favorite food blog: foodnetworkhumor.com. They had mentioned a new rockin’ show called “Bitchin’ Kitchen”. I thought “ I want to know more...”
  5. 5. Step 1: I am reading my favorite food blog: foodnetworkhumor.com. They had mentioned a new rockin’ show called “Bitchin’ Kitchen”. I thought “ I want to know more...” Step 2: I took to the Google and searched out Bitchin’ Kitchen Bitchin’ Kitchen
  6. 6. Step 3: BOOM! I am introduced to the most awesome rockstar of a TV Chef around! I can also see that she is on TV on Wednesdays at 7:30 PST Bitchinlifestyle.tv 1/6/11 1:52 PM Forgot password? Forgot username? Create account Roll Call! We're rallying all the BK troops and asking for their help this year! 'Tis the season :D MORE « 01 02 03 04 05 06 » Pause http://bitchinlifestyle.tv/ Page 1 of 4
  7. 7. Step 3: BOOM! I am introduced to the most awesome rockstar of a TV Chef around! I can also see that she is on TV on Wednesdays at 7:30 PST Bitchinlifestyle.tv 1/6/11 1:52 PM Forgot password? Forgot username? Create account Roll Call! We're rallying all the BK troops and asking for their help this year! 'Tis the season :D MORE « 01 02 03 04 05 06 » Pause http://bitchinlifestyle.tv/ Page 1 of 4
  8. 8. Step 4: Watching the show may mean I am already a customer but it doesn't end here! They mention the Facebook page on the show so I’m off to become a fan...
  9. 9. Step 5: FACEBOOK! I am loving this page! It’s also great because I was able learn about what Nadia G (the star of the show) is up to. I found out there is a cookbook!! Bitchin' Kitchen | Facebook 1/6/11 2:00 PM Email Password Login Keep me logged in Forgot your password? Sign Up Bitchin' Kitchen is on Facebook Sign up for Facebook to connect with Bitchin' Kitchen. Bitchin' Kitchen Like Wall Info Shop Bitchin' Photos Ciao! Rock Your Kitchen. !!! Tune in every Wednesday on Cooking Channel @ 10:30PM EST. Saturdays @ 11pm EST. Love the community? Support us and click the 'Shop Bitchin'' tab. Information Location: Rock Kitchen Montreal, QC 33,695 People Like This Annette Bruce Amber Gonzales Holmes Sr Xira Killings worth Discussion Board
  10. 10. Step 6: Off to Amazon.com I went to search out my soon to be new cookbook. Being that Christmas was just around the corner I added this book to my wish list and low and behold I got a new cookbook as a gift! Amazon.com: bitchin kitchen 1/6/11 2:05 PM 25% Off Select Fitness & Wellness Items Hello, Kelly M Noble. We have recommendations for you. (Not Kelly?) Sponsored by Philips Light Therapy Kelly's Amazon.com | Today's Deals | Gifts & Wish Lists | Gift Cards Your Account | Help Shop All Departments Search All Departments bitchin kitchen Cart Your Lists Department "bitchin kitchen" Books Related Searches: bitchin kitchen apron, nadia g. Humor Cooking, Food & Wine Showing 1 - 16 of 37 Results Choose a Department to enable sorting Special Diet Cooking Healthy Diet Cooking Women's Health 1. Bitchin' Kitchen Cookbook: Rock Your Kitchen-And Let the Boys Clean Up the Mess by Nadia G. (Paperback - Dec 30, 2008) + See All 6 Departments Buy new: $19.95 $12.35 Shipping Option 7 new from $12.35 3 used from $13.85 Any Shipping Option Get it by Friday, Jan 7 if you order in the next 2 hours and choose one-day Eligible shipping. (8) Excerpt - page 135: "... us to waste endless hours on your boss's clock watching Bitchin' Listmania! Kitchen ... But that's not all. The Web is also big ..." Surprise me! See a random page in this book. Books: See all 17 items Trade in this book for an Amazon.com Gift Card (some formats) Be A Rock Star In The 2. Bitchin' In The Kitchen: The PMS Survival Cook Book: The PMS Survival Kitchen: A list by Lisa Green "Movie Goddess" Cookbook by Evans (Paperback - May 1, 1997) 5 new from $8.50 12 used from $2.99 (5) Books: See all 17 items Vegan Cookbooks: A list by Lindsey 3. Nadia G's Bitchin' Kitchen Cookbook: Rock Your Kitchen: And Let the Boys Clean Up the Mess [NADIA GS BITCHIN KITCHEN -OS] by Nadia(Author) Giosia
  11. 11. Outside Blog Search Engine (SEO) Website Television Facebook Shopping Engine Customer Raving Fan
  12. 12. Key Take Aways • Tie your marketing together • Be where your target fan group is • Communicate what you have going on • Be easy to find • Let other’s talk about you • Try to “touch” your target fan group as much as you can in several different ways
  13. 13. Brought to You By: Kelly Noble Social Media Geek Geeky Girls Marketing Check out our blog: http://geekygirlsmarketing.wordpress.com/

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