Sar twitter training

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Sar twitter training

  1. 1. Wednesday, September 21, 2011<br />SAR Academy<br />1:00 SAR Joins Twitter<br />1:15 Twitter 101<br />Aaron Steinberg (@steinberg)<br /> SAR Academy & SAR High School<br />1:30 Personal/Professional Balance Online<br />FarraTrompeter, (@farra)<br /> VP, Big Duck NYC<br />
  2. 2. SAR Joins Twitter<br />An Introduction:<br />
  3. 3. How did we get here?<br />… and nudging.<br />With a little help…<br />
  4. 4. Goal:<br />To engage parents, grandparents, alumni and others so they feel more connected to the school.<br />
  5. 5. @SARriverdale<br />So where do I come in?<br />
  6. 6. @SARriverdale<br />
  7. 7. Examples:<br />Eyewitness to something special at SAR. <br />
  8. 8. Examples:<br />Newsworthy happenings involving students/faculty.<br />
  9. 9. Examples:<br />On the move with SAR students as they travel – great opportunity for pictures!<br />
  10. 10. Examples:<br />A touch of the personal (keep in mind this was on Heidi’s personal account – not the schools!)<br />
  11. 11. BRIEF RECAP OF THE BASICS<br />Slides borrowed/adapted from:<br />Social Media Series<br />For Jewish Educators<br />In conjunction with NATE and JEA<br />http://www.slideshare.net/darimonline/twitter-for-jewish-educators/<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />
  12. 12.
  13. 13. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.<br />
  14. 14.
  15. 15. Twitter Vocabulary<br />@ denotes username<br />RT = “ReTweet”<br />DM = Direct Msg<br /># denotes hashtag<br />
  16. 16. Key Building Blocks for Success<br /><ul><li>Be social, not a bullhorn.
  17. 17. Be helpful, and people will help you.
  18. 18. Find your voice, and have personality.
  19. 19. Be a good listener, participate regularly.
  20. 20. Be part of the network, and use it.
  21. 21. Thank people!</li></ul>X<br />
  22. 22. Be Social.<br />VS.<br />
  23. 23. Add Value<br />
  24. 24. CROWDSOURCING & LISTENING<br />Actual Facebook conversation between SAR parents!<br />To answer your own questions, or to be a platform for sharing. What do you do with the info?<br />What sort of network do you need to make this successful?<br />
  25. 25. Find Your Voice<br />
  26. 26. Your goals & objectives<br />Their goals & objectives<br />This is where you gain mission centric attention in an attention economy<br />
  27. 27. Twitter for iPhone & Blackberry<br />
  28. 28. SAR Social Media Guidelines<br />http://tiny.cc/SARSMP<br />
  29. 29. Next Steps #1<br />Schedule a 20-minute 1 on 1 training to feel comfortable with twitter, and write your first tweet! <br />
  30. 30. Next Steps #2<br />Visit Twitter.com and spend 10 minutes exploring.<br />Yes, that’s @DahliaRuth follow her on twitter!<br />
  31. 31. Next Steps #3<br />Review the SAR Social Media Guidelines.<br />
  32. 32. Extra Credit<br />Grovo is a website with training videos for social media tools. Their trainer on Twitter for Personal use is free, and breaks everything down into 2-minute videos.http://www.grovo.com/browse/product/twitter-personal<br />

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