Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Big Duck SAR Personal/Professional Branding

1,413 views

Published on

Published in: Technology, Business
  • Be the first to comment

Big Duck SAR Personal/Professional Branding

  1. 1. Managing Your Personal and Professional Brand in Social Media <ul><ul><ul><li>Farra Trompeter | Big Duck </li></ul></ul></ul><ul><ul><ul><ul><li>SAR Academy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>September 21, 2011 </li></ul></ul></ul></ul>bigducknyc.com
  2. 2. bigducknyc.com
  3. 3. Let’s start with how you use social media bigducknyc.com bigducknyc.com
  4. 4. You can use social media to… <ul><li>Spread your school’s mission </li></ul><ul><li>Be helpful </li></ul><ul><li>Be a thought leader </li></ul><ul><li>Develop community </li></ul><ul><li>Generate support </li></ul><ul><li>Reach alumni </li></ul>#11NTCbrand bigducknyc.com bigducknyc.com
  5. 5. What are your goals? #11NTCbrand #11NTCbrand bigducknyc.com bigducknyc.com
  6. 6. #11NTCbrand bigducknyc.com
  7. 7. I am a ______ in ______ for ______ #11NTCbrand #11NTCbrand bigducknyc.com
  8. 8. Google yourself… everybody does it #11NTCbrand bigducknyc.com
  9. 9. http://www.namechk.com Claim your name #11NTCbrand bigducknyc.com
  10. 10. Start to listen (and then respond) #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
  11. 11. Set privacy settings http://www.facebook.com/settings/?tab=privacy #11NTCbrand #11NTCbrand bigducknyc.com
  12. 12. Think before you post. WWGT? Nana Jewel #11NTCbrand #11NTCbrand bigducknyc.com
  13. 13. Mistakes? Say you are sorry… #11NTCbrand #11NTCbrand bigducknyc.com
  14. 14. Ignored? Change your tactics! <ul><li>Talk to people by replying (not just at them) </li></ul><ul><li>Use wefollow and other sites to find people who are similar to you! </li></ul><ul><li>Tweet other people ’s content </li></ul><ul><li>Make comments about other people ’s tweets </li></ul>#11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
  15. 15. Learn from each other #11NTCbrand #11NTCbrand bigducknyc.com https://twitter.com/#!/heidigreenbaum
  16. 16. Measure your social capital <ul><li>Key Metrics </li></ul><ul><li>Followers, friends, and subscriber counts </li></ul><ul><li>Retweets, clicks, and shares </li></ul><ul><li>Comments, favorites, discussions </li></ul><ul><li>Key contacts, referrals, recommendations, and testimonials </li></ul>http://www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand #11NTCbrand bigducknyc.com
  17. 17. - Resources -
  18. 18. <ul><li>• The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979 </li></ul><ul><li>• 10 tips to manage your professional and personal brand in social media http://www.bigducknyc.com/blog/10-tips-manage-your-professional-and-personal-brand-social-media </li></ul><ul><li>• Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm </li></ul><ul><li>• How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/ </li></ul>#11NTCbrand Resources #11NTCbrand #11NTCbrand bigducknyc.com
  19. 19. Hey… Thanks! © Jeremy Crow #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com

×