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The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line


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Marketers have come to realize the real value of a Super Bowl spot is not realized through the 30 seconds of airtime. Even the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement – ultimately leading to brand activation. To that end, many of the polls, analyses and reporting devices/meters rating ad popularity and brand impact only tell a partial story.

Published in: Business
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