Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line

955 views

Published on

Marketers have come to realize the real value of a Super Bowl spot is not realized through the 30 seconds of airtime. Even the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement – ultimately leading to brand activation. To that end, many of the polls, analyses and reporting devices/meters rating ad popularity and brand impact only tell a partial story.

Published in: Business
  • Be the first to comment

  • Be the first to like this

×