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50 Jahre schwarzer Kult - die 3 ??? ermitteln auf allen Kanälen

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"50 Jahre schwarzer Kult - die 3 ??? ermitteln auf allen Kanälen". Präsentation von Sonja Meyer, Kosmos Verlag, anläßlich des 16. # MXSW in Stuttgart

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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50 Jahre schwarzer Kult - die 3 ??? ermitteln auf allen Kanälen

  1. 1. 1 50 Jahre schwarzer Kult ... ermitteln auf allen Kanälen
  2. 2. Die Marke 2
  3. 3. 3 1987 Die drei ??? schreiben Geschichte 1987 1993 1999 2000 2014 deutschsprachige Autoren schreiben die Reihe für KOSMOS weiter Die drei ??? Kids lösen ihren 1. Fall Band 100 50 Jahre Die drei ??? Band 175 1964 1968 „The three investigators“ erscheint in den USA Die drei ??? und das Gespensterschloss erscheint bei KOSMOS „The three investi- gators“ werden eingestellt 1971 1979 1987 Aiga Rasch Hör- spiele
  4. 4. Die drei ???-Welt bei KOSMOS 4 Einzelbände Sondereditionen Kalender Detektivsets Adventskalender Dreifachbände Midis Dein Fall Europa / Sony Merchandising by Mottom E-Books
  5. 5. 5 Hörspielkult − Seit 35 Jahren bei Kindern und Erwachsenen beliebt − 1,8 Mio. verkaufte Hörspiele pro Jahr bisher 173 Folgen erschienen − Jeden Monat Platz 1 in den Hörspielcharts (seit Juli 2008; laut IMH) − regelmäßig Platz 1 in den Hörbuchcharts (Media Control, GfK) − Kult bei den Fans: Hörspielsprechertour in ausverkauften Hallen Herbst 2009: 18 Städte, 100.000 Zuschauer LIVE Tournee 2014: 21 Städte, 150.000 Zuschauer
  6. 6. Das Jubiläum 2014 6
  7. 7. Zielgruppe 7 Wer liest Die drei ??? – Umfrage 2012/2013 − 3.800 Rückläufer − 70 % männlich, 30 % weiblich − Alter: zwischen 4 und 72 Jahren größten Gruppen: 9- bis 12-jährige (10-jährige führen) − Einstiegsalter: zwischen 7 und 10 Jahren (7-jährige am häufigsten) Wo werden die Leser auf Die drei ??? aufmerksam? 1. Buchladen 2. Geschenk 3. Freunde 4. Eltern 5. Hörbücher Mediennutzung − Platz 1 mit 1.483 Nennungen ist TV − Internet ist mit 1.380 Nennungen auf Platz 2 − Freie Antwortmöglichkeit: Bücher spielen große Rolle Neukunden: 9–14jährige Fans (langjährige Leser / Hörer, Erwachsene / Kinder- und Jugendliche)
  8. 8. Ziele − neue Kunden gewinnen und dauerhaft binden − bestehende Fanbindungen festigen − aus Hörern Leser machen − mehr Fläche im Handel gewinnen (Buchhandel und Spielware) − Markenstärkung – auch für die Folgejahre − Umsatz- und Absatzsteigerung für Bücher und Non-Books − Verknüpfung PoS-Kampagne mit Endkunden-Kampagne (online) 8
  9. 9. Die Agentur 9
  10. 10. 10
  11. 11. Jubiläums-Label 11
  12. 12. GiveAway: Beweistütchen mit Kampagneninfo und Armband Deko: Die drei ???-Mobile Länge ca. 120 cm, Breite ca. 380 cm PoS – Die drei ???-Welt im Frühjahr Kissen für Leseecke ca. 40 x 40 cm Vorderseite Rückseite
  13. 13. GiveAway: Aktions-Buttons Ø 3 cm PoS – Die drei ???-Welt im Herbst So wird Die drei ??? Leseecke komplett 127 x 150 cm Deko: Aufsteller 42 x 59 x 8 cm
  14. 14. PoS – Die drei ??? fürs ganze Jahr 14 FJ + H Paket: 3 attraktive Papphocker zusätzlich! ca. 32,5 x 32,5 x 44,4 cm
  15. 15. Endkunden-Kampagne (Online) 15 − Onlinekampagne: ein Jahr gemeinsam Spuren suchen, gemeinsam Indizien finden, Rätsel lösen, Spuren online und in der Realität verfolgen − Die drei ??? Fall, den Leser / Fans online und offline mit lösen können − zwei Spannungsbögen: parallel zu den PoS Aktionen − 1. Februar / März 2014: Die Fälschung Ein Rufmörder bringt Fälschungen des 1. Bandes in Umlauf, Leser und Fans müssen ihn aufspüren Mitte Juni: Justus, Peter, Bob ergreifen den Rufmörder − 2. Anfang Juli: Die Entführung Die drei ??? werden entführt; auf unterschiedlichen Wegen streuen sie aber Infos / Rätsel an Fans und Leser; deren Auftrag: Rette Die drei ??? − Zentraler Spielort: Internetseite rette-die-drei-fragezeichen.de unterstützt durch Facebook (Die drei Fragezeichen Welt), „Die Zentrale“-App
  16. 16. Die drei ??? Welt − Go live am 17. Dezember 2013 − Über 3.000 Likes am ersten Tag − Mittlerweile über 16.000 Likes 16
  17. 17. 17 − Ø 47 neue Fans pro Tag − Ø 3–4 Posts pro Woche − Erreichte Personen ca. 591.000 − 3.043 Kommentare Die drei ??? Welt – Kennzahlen16.12.2013 bis 28.11.2014
  18. 18. Rette-die-drei-Fragezeichen.de 18 − Go live 17. Feb. 2014
  19. 19. Die Akte 19
  20. 20. Detektiv-Club 20
  21. 21. Rette-die-drei-Fragezeichen.de 21 − über 50.000 unterschiedliche Besucher − ca. 400.000 Seitenaufrufe − Ø 5–6 Posts pro Woche; Ø 15 Kommentare pro Tag (kein negativer!) − Verweildauer Ø 3:59 min − Die meisten User kamen von Facebook − Meiste Klicks: Rätselseite (37 %); Teaser (37 %), Akte (19 %), Detektivclub 5,5 %)
  22. 22. Kooperationen: McDonald‘s 22 − Happy Meal Box − ET: 14. März bis 10. April 2014
  23. 23. Kooperationen: Dein Spiegel 23 − Die drei ??? Fortsetzungsgeschichte parallel zum Jubiläumsfall − In drei Ausgaben je eine Doppelseite − Auflage: über 74.000 Exemplare − ET: August bis Oktober 2014 zusätzlich: DDF Mini-Abo von Dein Spiegel
  24. 24. Die geheimen Bilder. Aiga Rasch und „Die drei ???“ 24 − Ausstellung Städtische Galerie Bietigheim-Bissingen − 22. November 2014 bis 22. März 2015
  25. 25. Das Jubiläum 2014 – Fazit 25
  26. 26. Schwarz ist Kult ... 26
  27. 27. ... auch Online 27
  28. 28. Die drei ??? und die Erfolgszahlen 28 − PoS-Aktion: sehr erfolgreich mehr als 30 % über den geplanten Aktionen verkauft − Zahlreiche Online-Kooperationen z.B. mit Osiander, Mayersche, Kaufhof etc. − Über 400.000 Seitenaufrufe rette-die-drei-fragezeichen.de − Über 15.000 neue Facebook-Fans in 10 Monaten!
  29. 29. PR-Kampagne: 50 Jahre Die drei ??? Start Jubiläumsjahr/ Kampagne dpa Wirtschafts- meldung zu Kooperation mit Blue Ocean über 130 Pressemeldungen Großer dpa Beitrag Große Presseberichte in über 150 Medien 4 große Titelgeschichten & viele ganzseitige Beiträge Nov 2013 – Nov 2014
  30. 30. Ziele erreicht? − mehr Fläche im Handel gewinnen (Buchhandel und Spielware) − Verknüpfung PoS-Kampagne mit Endkunden-Kampagne (online) - − Umsatz- und Absatzsteigerung für Bücher und Non-Books − neue Kunden gewinnen − aus Hörern Leser machen − bestehende Fanbindungen festigen − Markenstärkung 30

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