Media Growth Study 2014
(4th edition)
Stefan.Tornquist @
Econsultancy
VP Research, US
Copyright Econsultancy 2013

Econsul...
Evolving Marketing Organizations

339
Copyright Econsultancy 2013

…respondents from
media, information, marketing, an
d t...
The Media Growth Study

15
1,200
interviews and…

Copyright Econsultancy 2013

open responses
Econsultancy.com | 3
The Media Growth Study

80%

…in the C-suite or Board level

Copyright Econsultancy 2013

Econsultancy.com | 4
Copyright Econsultancy 2013

Econsultancy.com | 5
The New Normal: Efficient Innovation

51%

…say “Our top selling product in 2017 hasn’t been
invented yet.”

Copyright Eco...
Copyright Econsultancy 2013

Econsultancy.com | 7
Copyright Econsultancy 2013

Econsultancy.com | 8
Copyright Econsultancy 2013

Econsultancy.com | 9
Copyright Econsultancy 2013

Econsultancy.com | 10
What’s Inspiring CEOs?

Most cited media in the survey – full list in the report
Copyright Econsultancy 2013

Econsultancy...
Thank You

@marketingStefan
Stefan.Tornquist @
Econsultancy
VP Research, US
Copyright Econsultancy 2013

Econsultancy.com ...
Upcoming SlideShare
Loading in …5
×

Media Growth 2014 - Trends and Benchmarks from the 4th Annual Media Growth Survey

457 views

Published on

New findings from our 4th annual study of trends in the media industry, conducted with the Jordan Edmiston Group Inc. 80% of the ~350 respondents are at the C-level or in the boardroom, making this a uniquely senior study.
- growth factors
- systemic and internal threats to growth
- acquisition likelihood
- special section on product development

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
457
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Acquired say: you’re not good at integrating us
  • Media Growth 2014 - Trends and Benchmarks from the 4th Annual Media Growth Survey

    1. 1. Media Growth Study 2014 (4th edition) Stefan.Tornquist @ Econsultancy VP Research, US Copyright Econsultancy 2013 Econsultancy.com | 1
    2. 2. Evolving Marketing Organizations 339 Copyright Econsultancy 2013 …respondents from media, information, marketing, an d technology Econsultancy.com | 2
    3. 3. The Media Growth Study 15 1,200 interviews and… Copyright Econsultancy 2013 open responses Econsultancy.com | 3
    4. 4. The Media Growth Study 80% …in the C-suite or Board level Copyright Econsultancy 2013 Econsultancy.com | 4
    5. 5. Copyright Econsultancy 2013 Econsultancy.com | 5
    6. 6. The New Normal: Efficient Innovation 51% …say “Our top selling product in 2017 hasn’t been invented yet.” Copyright Econsultancy 2013 Econsultancy.com | 6
    7. 7. Copyright Econsultancy 2013 Econsultancy.com | 7
    8. 8. Copyright Econsultancy 2013 Econsultancy.com | 8
    9. 9. Copyright Econsultancy 2013 Econsultancy.com | 9
    10. 10. Copyright Econsultancy 2013 Econsultancy.com | 10
    11. 11. What’s Inspiring CEOs? Most cited media in the survey – full list in the report Copyright Econsultancy 2013 Econsultancy.com | 11
    12. 12. Thank You @marketingStefan Stefan.Tornquist @ Econsultancy VP Research, US Copyright Econsultancy 2013 Econsultancy.com | 12

    ×