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Online Lead Generation,Cultivation and Conversion            By Stefano Mongardi        Online Marketing Consultant       ...
Topics• Online lead generation - key to scalability• The three Cs of success• Define sales cycle• Tools & Best practices  ...
Online Lead Generation                               key to scalabilityYour web presence is your only 24/7 representative ...
Online Lead Generation                         key to scalability• 83% of Internet users are likely to leave a web site if...
Other numbers…• Online Advertising is projected to grow to $40.5 billion  in 2014• Business spending on video will reach $...
Online Lead Generation                          key to scalability• A steady stream of qualified sales leads allows for:  ...
The Three Cs of Lead Generation  Clicks           Captures                     Cultivation           (c) Leadwurks.it -Ste...
Getting the Clicks                  Online Marketing Overview                       SearchSocial Media                    ...
Getting the Clicks                                         PPC vs. SEOPPC:   •   Geo Target   •   Profile Target   •   Cre...
Capturing LeadsWebsite & Landing Page Optimization        (c) Leadwurks.it -Stefano Mongardi
Capturing Leads    Advanced Analytics   (c) Leadwurks.it -Stefano Mongardi
Cultivating Leads                            Follow-up!                               E-mailEvent Invitation              ...
Define your sales cycle                                                                 Popularity &Introduction          ...
Automate Follow-ups  (c) Leadwurks.it -Stefano Mongardi
The Web All Covered with     USAWeb 360                   Web LEADS                  Web ORGANIC                    Web Vi...
History of Innovations
Recent Recognitions
Official Technology Partners
Contact me for a call or a meeting!Stefano MongardiOnline Marketing Consultantstefano.m@usaweb.net+39 393 200 4 200www.usa...
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Leadwurks- Lead Generation and clients acquisition

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Discover Leadwurks www.leadwurks.it
Leadwurks is an integrated online marketing program that produces quality sales leads for your business and helps convert these leads into customers through a series of follow-ups.

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Leadwurks- Lead Generation and clients acquisition

  1. 1. Online Lead Generation,Cultivation and Conversion By Stefano Mongardi Online Marketing Consultant USAWeb – Leadwurks.it
  2. 2. Topics• Online lead generation - key to scalability• The three Cs of success• Define sales cycle• Tools & Best practices (c) Leadwurks.it – Stefano Mongardi
  3. 3. Online Lead Generation key to scalabilityYour web presence is your only 24/7 representative Brochures & Search Booklets Engines & Directories Price Business Social Media Quotes & E-Mails Cards Sites Proposals Website Your Website New Prospects Current Partners & Clients Resellers Your Website (c) Leadwurks.it – Stefano Mongardi
  4. 4. Online Lead Generation key to scalability• 83% of Internet users are likely to leave a web site if it takes too many clicks to find what theyre looking for. According to Forrester Research• 58% of visitors experiencing usability problems on a web site dont return According to Forrester Research• $25 billion is lost every year due to web site usability issues According to Zona Research• The average e-commerce site could increase its sales by 79% with a usability redesign According to useit.com (c) Leadwurks.it – Stefano Mongardi
  5. 5. Other numbers…• Online Advertising is projected to grow to $40.5 billion in 2014• Business spending on video will reach $8.3 billion by 2015.• B2B firms will spend $54m on social media marketing in 2014• Email marketing spend will balloon to $2 billion in 2014.• Social media use in US Companies is expected to increase to 88% in 2012 (c) Leadwurks.it – Stefano Mongardi
  6. 6. Online Lead Generation key to scalability• A steady stream of qualified sales leads allows for:  A better yard stick to measure the performance of your marketing campaign (ROI)  Refine and optimize your marketing campaigns to target better leads  Tests the performance of your in-house sales team – a score board  Scale your sales revenue business model (c) Leadwurks.it -Stefano Mongardi
  7. 7. The Three Cs of Lead Generation Clicks Captures Cultivation (c) Leadwurks.it -Stefano Mongardi
  8. 8. Getting the Clicks Online Marketing Overview SearchSocial Media Engine Marketing Optimization Pay-Per- E-mail Click Marketing Campaigns Clicks Mobile Content Marketing Marketing (c) Leadwurks.it -Stefano Mongardi
  9. 9. Getting the Clicks PPC vs. SEOPPC: • Geo Target • Profile Target • Create Call-to-action ads • See what’s working for your competitorsSEO: • SEO has highly residual ROI long term with stabilized rankings PromotionWorld.com • Organic results contain higher level of trust and credibility afforded by SEO PromotionWorld.com • Prolonged SEO life-cycle yields consistent performance in conversion PromotionWorld.com • Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year) PromotionWorld.com (c) Leadwurks.it -Stefano Mongardi
  10. 10. Capturing LeadsWebsite & Landing Page Optimization (c) Leadwurks.it -Stefano Mongardi
  11. 11. Capturing Leads Advanced Analytics (c) Leadwurks.it -Stefano Mongardi
  12. 12. Cultivating Leads Follow-up! E-mailEvent Invitation Call Re-marketing Direct Mail Promo Item (c) Leadwurks.it -Stefano Mongardi
  13. 13. Define your sales cycle Popularity &Introduction Persuasion Credibility Presentation Comparison Decision (c) Leadwurks.it -Stefano Mongardi
  14. 14. Automate Follow-ups (c) Leadwurks.it -Stefano Mongardi
  15. 15. The Web All Covered with USAWeb 360 Web LEADS Web ORGANIC Web Video Web Design Web Solutions Web 360 (c) Leadwurks.it – Stefano Mongardi
  16. 16. History of Innovations
  17. 17. Recent Recognitions
  18. 18. Official Technology Partners
  19. 19. Contact me for a call or a meeting!Stefano MongardiOnline Marketing Consultantstefano.m@usaweb.net+39 393 200 4 200www.usaweb.netwww.leadwurks.it (c) Leadwurks.it -Stefano Mongardi

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