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Lezione 7 L'Enterprise 2.0

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Slide della settima lezione del corso di Tecnologie applicate alla comunicazione d'impresa. L'enterprise 2.0

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lezione 7 L'Enterprise 2.0

  1. 1. L’enterprise 2.0<br />
  2. 2. Tecnologie<br />Modellidi servizio<br />Ruolo dell’Utenza<br />Gli ambiti<br />
  3. 3. Gli ambiti: tecnologie<br />Tecnologie<br />Tecnologie nuove<br />(anche)<br />Modellidi servizio<br />MA SOPRATTUTTO<br />JavaScript<br />Tecnologie già esistenti, utilizzate in modo nuovo<br />AJAX<br />XML<br />RSS<br />Ruolo dell’Utenza<br />SOAP<br />OpenAPI<br />
  4. 4. SaaS<br />Software as a Service<br />Gli ambiti: modelli di servizio<br />Tecnologie<br />Modellidi servizio<br />Mash-Up<br />Ruolo dell’Utenza<br />Architetture<br />Reticolari<br />
  5. 5. Gli ambiti: ruolo dell’utenza<br />Tecnologie<br />BLOG<br />User<br />Generated<br />Content<br />Modellidi servizio<br />Folksonomy<br />Wiki<br />Ruolo dell’Utenza<br />
  6. 6. Dal Web all’azienda. E viceversa<br />Web 2.0<br />Enterprise 2.0<br />
  7. 7. Cosa vuol dire?<br />Quali sono gli strumenti?<br />Che opportunità offre?<br />Quali sono i rischi?<br />Enterprise 2.0<br />
  8. 8. Cosa vuol dire?<br />Enterprise 2.0<br />
  9. 9. Enterprise 2.0: che vuol dire?<br />Come il sesso per gli adolescenti…<br />Everybody thinks about it<br />Everybody thinks everybody else is doing it<br />Hardly anyone is really doing it<br />The few who do it:<br />Do it a bit poorly<br />Are sure it’ll be better next time<br />Don’t do it safely<br />Everybody boasts of his successes, even if few<br />have really had any.<br />
  10. 10. Quale definizione le sembra più corretta per il termine “Enterprise 2.0”<br />Fonte: MarketIQ – Enterprise Content Management Association, 2008<br />Enterprise 2.0: che vuol dire? – Le risposta degli IT Manager<br />
  11. 11.
  12. 12. Cosa vuol dire?<br />L’uso in modalità emergente<br />di piattaforme<br />di social software<br />all’interno delle aziende o tra le aziende <br />ed i propri partner e clienti. <br />Andrew McAfee, Hardward Business School<br />Enterprise 2.0: una definizione<br />
  13. 13. L’un contro l’altro armati?<br />Fonte: Adattamento da Forrester Research<br />
  14. 14. L’un contro l’altro armati?<br />Enterprise 1.0<br />
  15. 15. L’un contro l’altro armati?<br />Enterprise 2.0<br />
  16. 16. Una linea d’orizzonte?<br />
  17. 17. Enterprise<br />2.0<br />1.0<br />L’un contro l’altro armati?<br />…o un binario?<br />
  18. 18. Enterprise <br />2.0<br />1.0<br />L’un contro l’altro armati?<br />
  19. 19. Una sola Enterprise 2.0?<br />
  20. 20. Appartenenza<br />Aperta<br />Modelli<br />Social<br />Networking<br />Global<br />Mobility<br />Open<br />Enterprise<br />Social<br />Enterprise<br />Adaptive<br />Enterprise<br />Conoscenza<br />in rete<br />Riconfigurabilità<br />adattiva<br />Collaborazione<br />emergente<br />Fonte: Osservatorio Enterprise 2.0 – Politecnico di Milano<br />
  21. 21. Le opportunità<br />Cosa vuol dire?<br />Quali sono gli strumenti?<br />Che opportunità offre?<br />Quali sono i rischi?<br />
  22. 22. Le opportunità<br />Aspetti legati al Business<br />Aspetti legati all’<br />Information Tecnology<br />Che opportunità offre?<br />Aspetti legati alla<br />Comunicazione ed alla Conoscenza<br />
  23. 23. Le opportunità<br />Aspetti legati alla Comunicazione ed alla Conoscenza<br />Aspetti legati all’<br />Information Tecnology<br />Aspetti legati al Business<br />Granular<br />Addressability <br />of content<br />The Right<br />to Remix<br />UCG<br />Data as the<br />“Intel Inside”<br />Intelligenza<br />Collettiva<br />Feedback<br />Folksonomy<br />&<br />Folktology<br />Blog<br />Wiki<br />
  24. 24. Le opportunità<br />Aspetti legati alla Comunicazione ed alla Conoscenza<br />Aspetti legati all’<br />Information Tecnology<br />Aspetti legati al Business<br />Total Cost<br />of<br />Ownership<br />Small Pieces<br />Loosely Joined<br />Flessibilità<br />Web OS<br />Service<br />Orientation<br />Semplicità<br />
  25. 25. Le opportunità<br />Aspetti legati alla Comunicazione ed alla Conoscenza<br />Aspetti legati all’<br />Information Tecnology<br />Aspetti legati al Business<br />The Long Tail<br />UCG<br />Relazioni<br />Network<br />Economy<br />
  26. 26. Cosa vuol dire?<br />Quali sono gli strumenti?<br />Che opportunità offre?<br />Quali sono i rischi?<br />Gli strumenti<br />
  27. 27. SLATES<br />Quali sono gli strumenti?<br />FLATNESSES<br />
  28. 28. Gli strumenti<br />SLATES<br />FLATNESSES<br />S<br />L<br />A<br />T<br />E<br />S<br />earch (presenza di meccanismi di ricerca)<br />ink (capacità di interconnettere contenuti)<br />uthorship (possibilità per gli utenti di divenire autori)<br />agging (orientamento allo sviluppo di folksonomie)<br />Andrew McAfee, Hardward Business School<br />xtension (sfruttamento del valore latente dell’informazione)<br />ignal (orientamento ad una logica push)<br />
  29. 29. Gli strumenti<br />SLATES<br />FLATNESSES<br />FLATNESSES<br />reeform (assenza di barriere all’authorship)<br />ink (capacità di interconnettere contenuti)<br />uthorship (possibilità per gli utenti di divenire autori)<br />agging (orientamento allo sviluppo di folksonomie)<br />etwork Oriented (orientamento alla rete)<br />xtension (sfruttamento del valore latente dell’informazione)<br />earch (presenza di meccanismi di ricerca)<br />Dion Hinchliffe<br />ocial (enfatizzazione dei rapporti tra utenti)<br />mergence (facilitazione delle strategie bottom-up)<br />ignal (orientamento ad una logica push)<br />
  30. 30. Gli strumenti<br />Bulletin board<br />Web “statico”<br />Forum<br />1.0<br />E-Mail<br />Chat<br />Instant Messaging<br />Web Service<br />Agenti Intelligenti<br />Intranet<br />1.5<br />Web “Dinamico”<br />Portali<br />Collaborative Filtering<br />
  31. 31. Gli strumenti<br />Mashup<br />Social Network<br />Social Ranking<br />Blog<br />2.0<br />Podcasting<br />Wiki<br />Social Bookmarking<br />RSS<br />
  32. 32. La diffusione in azienda<br />Di quali degli strumenti indicati conosce le logiche di funzionamento?<br />Fonte: MarketIQ – Enterprise Content Management Association, 2008<br />
  33. 33. Cosa vuol dire?<br />Quali sono gli strumenti?<br />Che opportunità offre?<br />Quali sono i rischi?<br />I rischi<br />
  34. 34. Si può scegliere COME esserci?<br />Cosa comporta un processo user-driven?<br />Si può perdere il controllo dei processi?<br />Quali implicazioni per la sicurezza?<br />Tecnologia o Organizzazione?<br />Network Noise<br />Si può scegliere SE esserci?<br />Privacy<br />Quali sono i rischi?<br />Controllo dell’informazione<br />I Rischi<br />
  35. 35. Per concludere…<br />La popolazione della terra è <br />in continuo aumento,<br />peccato che l’intelligenza sia una costante<br />

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