Shadow Dave McClure - Stefano Bernardi


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Parody of famous Dave McClure's presentation for the "Shadow Dave McClure" competition.

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Shadow Dave McClure - Stefano Bernardi

  1. 1. Shadowing McClure for Pirates InternMatch Competition OnLine – May 2011 #KillTheCoverletter Stefano Bernardi @stefanobernardi http:// http:/ / AARRR !
  2. 2. Stefano Bernardi <ul><ul><li>2009-2011: </li></ul></ul><ul><ul><li>Startup Investor: Iubenda </li></ul></ul><ul><ul><li>Tech Marketing : GoWar, Coderloop </li></ul></ul><ul><ul><li>Advisor, Angel Investor : Iubenda, Coderloop </li></ul></ul><ul><ul><li>Conferences : TC Disrupt, LeWeb, FOWA </li></ul></ul><ul><ul><li>Lecturer : Universities, Events, Startup Schools </li></ul></ul><ul><ul><li>90 ’s & 00’s: </li></ul></ul><ul><ul><li>Entrepreneur : GoWar, Equeety, Hosteeo </li></ul></ul><ul><ul><li>Developer : SaveMyInbox, Equeety, GroupNum </li></ul></ul><ul><ul><li>User Groups : Italian Startup Scene, UpStart Roma, HackItaly </li></ul></ul><ul><ul><li>Engineer : Ruby / Rails BSc Computer Engineering </li></ul></ul>GEEK, CODER, ENTREPRENEUR Blogger, Marketing, Angel/VC Investor
  3. 3. dPixel Seed Fund & Accelerator (8+ investments @ ~$150K avg) Disclosure: Associate
  4. 4. [ The Application Process ]
  5. 5. Shadowing McClure for Pirates (best case scenario) <ul><li>A pplication: you apply for the position trough internmatch </li></ul><ul><li>A ppraisal: a team decides you’re cool and crazy enough </li></ul><ul><li>R ecognition: you’re told you’re a finalist </li></ul><ul><li>R esponse: email comes back after a phone call with Dave </li></ul><ul><li>R eward: you get to follow Dave for two weeks! </li></ul>AARRR !
  6. 6. Shadowing McClure for Pirates (worst case scenario) <ul><li>A pplication: you apply for the position trough internmatch </li></ul><ul><li>A ppraisal: team decides you’re at the “wrong stage” </li></ul><ul><li>R esponse: you’re told to come back with new metrics </li></ul><ul><li>R ejection: never hear again from dave or internmatch </li></ul><ul><li>R eward: none </li></ul>AARRR !
  7. 7. Example Application Funnel (note: chances may vary based on your self-confidence level) Stage Status Chances of being the follower Application Sent your application, now good luck (while you submit you’re probably saying: “If I win, I’ll work with the InternMatch guys to fix that product”) 0,3% Appraisal 300 people to check (stanford grads, entrepreneurs, vcs, hackers) 1% Recognition You’re in the finals, with other 14 (let me assure you they rock pretty hard) 6,55% Response You got to the final round (that was lucky, now phone call with Dave!) 20% Reward You’re the shadower (now just try to survive the two weeks!) 100%
  8. 8. Shadowing Challenges <ul><li>Dave has problems in 3 key areas: </li></ul><ul><ul><li>Scouting : Go to events, talk to people, find hackers </li></ul></ul><ul><ul><li>Due Diligence : “ Are those guys as awesome as me? ” </li></ul></ul><ul><ul><li>Raising Series-A : Demo-Days, Angelist, whatever </li></ul></ul><ul><ul><li> ( Sequoia, Union Square, First Round ) </li></ul></ul>
  9. 9. One Step at a Time. <ul><ul><li>Apply : Application and Appraisal </li></ul></ul><ul><ul><li>Market yourself : Appraisal and Response </li></ul></ul><ul><ul><li>Shadow Dave : Recognition and Reward </li></ul></ul>“ I’ll probably say “fuck” three fucking times in this fucking sentence . .” – DMC
  10. 10. [ Seed Investing in 2011 ]
  11. 11. Startup 0.1: “Bean Investor” Model <ul><li>Method : Invest in startups using “ spin the bottle ” </li></ul><ul><li>(or russian roulette between founders and Yuri Milner). Start with lots of money, end up with none. Go ask Yuri some more money. Repeat. </li></ul><ul><li>Incubator : $0-100K ( “ Seed in 2009 ”) </li></ul><ul><li>Seed : $100-$1M ( “ Seed in 2010 ”) </li></ul><ul><li>Venture : $1M-$5M ( “ Seed in 2011 ”) * </li></ul><ul><li>* must have at least an ex VP from a failed startup in your team. </li></ul>
  12. 12. Don ’t Pitch Me, Bro. <ul><li>1 st : Read my stuff (blogs, decks, tweets). </li></ul><ul><li>2 nd : Get a referral from someone I trust. </li></ul><ul><ul><li>dPixel founders </li></ul></ul><ul><ul><li>Italian Startuppers </li></ul></ul><ul><ul><li>*Not* Dave McClure </li></ul></ul><ul><li>3 rd : Be Concise. Don ’t Suck . </li></ul><ul><li>4 rd : If your email sucks, I’ll forward it to [email_address] who’s gonna swear at least 500 times at you (and me). </li></ul>Email
  13. 13. Links & Resources <ul><li>Additional References: </li></ul><ul><li>What qualifications should someone have to shadow Dave McClure? Quora </li></ul><ul><li>Shadow Dave McClure InternMatch </li></ul>