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Using mappings, affordances, constraints and signifiers in ux

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Presentation given at UXify in Sofia on June 7th 2014

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Using mappings, affordances, constraints and signifiers in ux

  1. 1. Using mappings, affordances, constraints and signifiers in UX
  2. 2. Stefan Ivanov MSc in Media Informatics UX Design lecturer CEO & Co-Founder Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  3. 3. Agenda • Mappings • Affordances • Constraints • Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  4. 4. Warning The following slides and examples depict situations and object from every day life. They are not limited to digital interfaces only, on the contrary, they are applicable to every single thing out there! Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  5. 5. Mappings “express the relation between a control and the object it manipulates” Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  6. 6. Spatial mappings “express a spatial relation” Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  7. 7. Spatial mappings Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  8. 8. Biological mappings “express a biological relation” Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  9. 9. Cultural mappings Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  10. 10. Mappings Voodoo doll principle Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  11. 11. Mappings Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX Mercedes Benz seats
  12. 12. Mappings Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  13. 13. Affordances Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “properties of objects to conduct their utilization through physical appearance”
  14. 14. Affordances Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  15. 15. Affordances Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX bus stops
  16. 16. Affordances Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX school desks
  17. 17. Affordances Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  18. 18. Constraints “intentional design restrictions, limiting the freedom of usage of an object” Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  19. 19. Physical constraints Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “the user is physically restricted to perform certain actions”
  20. 20. Semantic constraints Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “certain actions lack semantic meaning”
  21. 21. Logical constraints Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “certain actions would disrupt the logical entirety of an object”
  22. 22. Cultural constraints Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “the usage is implied by an established cultural norm”
  23. 23. Constraints Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  24. 24. Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX “social indications that can be interpreted in a meaningful way”
  25. 25. lamps Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  26. 26. traffic jams Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  27. 27. Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  28. 28. Agenda • Mappings • Affordances • Constraints • Signifiers Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  29. 29. SQLSaturday #311 in October! http://www.sqlsaturday.com/311/ jQuery Bulgaria, November http://www.jquerybulgaria.com/ Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX Upcoming events
  30. 30. Thanks to our Sponsors: Diamond Sponsor: Gold Sponsors: Swag Sponsors: Media Partners: Silver Sponsors: Hosting partner:

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