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What's in a Label? Leveraging Categories and Tags for Orientation and Retrieval


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The goal of this workshop is to talk about metadata in an organizational website. Participants will distinguish between effective categories and tags and go through three different exercises to help define a common taxonomy.

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What's in a Label? Leveraging Categories and Tags for Orientation and Retrieval

  1. 1. What’s in a label? Leveraging Categories and Tags for Orientation and Retrieval UNC School of Government Website Workshop Series, March 2014 Stefanie Panke
  2. 2. Metadata • Keywords, Tags: Usually assigned to describe a single resource, dynamic, as many as needed • Categories: Usually assigned to describe more than one resource, stable, limited vocabulary Result: Index Result: Taxonomy
  3. 3. Taxonomy • Tree structure • Strict taxonomy: Every item has one exact place • Related concept: Ontology – multiple, interconnected trees
  4. 4. Direct Display of Information
  5. 5. Categories: Information Containers Useful for organizing large amounts of data
  6. 6. Website: 19 categories
  7. 7. Bookstore: 21 categories
  8. 8. Status Quo: Multiple, Different, Overlapping Category Systems
  9. 9. In Search of the Rosetta Stone The Goal: Harmonize different sets of categories to create functional vocabulary • speak to faculty, staff and clients / web users • allow for effective information display in more than one place
  10. 10. Categorize Resource Sites
  11. 11. Categorize Resource Sites: Round 1 • Form 9 Teams (1-2) • Each team categorizes 5 resource sites • Each team assigns 10 categories (2 per resource) • Time: 5 Minutes!
  12. 12. Categorize Resource Sites: Round 2 • Switch resource sites between team • Assign 10 categories (2 per resource), only if needed • Time: 5 Minutes!
  13. 13. Review Categories • Review Mindmaps / Index Cards • Put a sticker on every category you want to see as part of a School of Government Taxonomy • Use small colorful stickers for subcategories • Use large blue stickers for main categories • Time: 20 Minutes
  14. 14. Index Cards Sticker = Term Part of School of Government Taxonomy Don’t worry about duplicates!
  15. 15. Taxonomy on the fly Shout out categories, we will document on the fly