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theaptPRESS

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these are a few of our favorite published compliments...

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theaptPRESS

  1. 1. __________ an nyc-based design E S S R agency offering fully P integrated branding, marketing, architecture, interior design services as well as conceptual development. you know, bad-ass. S for more information, S please contact: A stefan boublil P stefan@theapt.com 212.343.4265 visit theapt.com
  2. 2. PRINT click on publication titles for weblinks (where available.)
  3. 3. FRAME FEATURE 2010 project: ymca
  4. 4. THE NEW YORK TIMES HOME &GARDEN 2008 project: holiday shopping A Little Bit of Joy link to slideshow IT’S supposed to be a joyous activity, but let’s face it: shopping for holiday gifts can create a sense of unease and even dread when ideas are hard to come by and last-minute panic sets in. Stefan Boublil, a founder of the SoHo-based design firm the Apartment, has no such trouble. The Apartment, which Mr. Boublil began with his wife, Gina Alvarez, as a store in 2000 and turned into a creative agency dealing with everything from branding to interior design, is known for projects that offer an element of surprise. Its most recent venture, Meet — a clublike space in SoHo outfitted with charred armchairs, garden gnome Fred R. Conrad/The New York Times side tables and black-and-fuchsia wallpaper — is no late-night OFF THE WALL Stefan Boublil, of the New York design firm the party spot, but rather a meeting space that companies can rent. Apartment, with Dots coat hangers, Borrowing a phrase from Socrates, Mr. Boublil called his by Muuto; $225 for five from Matter, (212) 343-2600, mattermatters.com. approach to design “the considered life.” When designing an interior, he said, he tries to tailor everything — from the furniture to the toiletries — to the personality of his client. But when it comes to shopping for gifts, he seeks out objects that say something about both the recipient and himself. “I always try to get something that can’t be ignored, but that’s useful,” he said. “The part that can’t be ignored is for me, and the part that’s useful is for them.” At the Future Perfect, a quirky shop in Williamsburg, Brooklyn, he liked the Little Joseph candleholder, a vaguely creepy porcelain doll’s head that holds a candle and appears to grow hair as the candle melts. Another place with items that appealed to him was Spring, a design shop and gallery in Dumbo, Brooklyn, filled with oddities like ceramic wall vases shaped like guns and white armchairs with splashes of red embroidery resembling blood. There, a more adult type of candle — Jimmyjane’s Ember massage candle — grabbed his attention. Available in scents like habanero-and-grapefruit and ginger-and-date, it comes in a rectangular ceramic pot with a spout that allows melted soy wax to be poured for a sensual rubdown. Mr. Boublil also recommended several Web sites, including sweet-meats.com, a San Francisco-based company specializing in funky plush objects shaped like steaks, hams and pork chops. Although they are intended to be children’s playthings, they also delight adults and could even double as unconventional throw pillows.
  5. 5. NEW YORK MAGAZINE ANNUAL DESIGN ISSUE 2006 project: the black apartment
  6. 6. H.O.M.E. INTERIORS 2010 project: ymca
  7. 7. CITY MAGAZINE INTERIORS 2006 project: ymca
  8. 8. DOMINO INTERIORS 2007 project: bronx shelter
  9. 9. STEP INSIDE DESIGN INTERIORS 2007 project: bronx shelter
  10. 10. VOGUE LIVING FEATURE 2007 project: ymca
  11. 11. INTERIOR DESIGN FEATURE 2007 project: ymca
  12. 12. FRAME INTERIORS 2007 project: yelo spa
  13. 13. HOME RUSSIA BEST DESIGNERS LIST 2007 project: retrospective
  14. 14. THE NEW YORK TIMES HOUSE & HOME 2005 project: commentary A more striking option would be to cover the entire wall with floor-to-ceiling curtains made of a light-filtering material, even if you only have a few small windows. It is a solution that Stefan Boublil, the founder of the Apartment, a New York- based design firm, used in the renovation of a home in Chelsea. “We wanted people just to notice the light” filtering through the gauzy curtains, Mr. Boublil said, rather than focusing on the individual windows. “We’re great fans of making a single sweeping gesture.” He used custom sheers from Distinctive Windows, but he pointed out that do-it- yourselfers can find similar fabric at Joe’s Fabric Warehouse in Manhattan.
  15. 15. INTERNI FEATURE 2007 project: the soho loft
  16. 16. COOKIE FEATURE 2007 project: retrospective
  17. 17. THE NEW YORK TIMES SUNDAY STYLES 2006 project: hello brooklyn Developers, too, are embracing the idea of friendliness. A six-building condo development in Prospect Heights, Brooklyn, for instance, which will have its first open house on May 6, has been named HELLO and given a name-tag sticker as its branding image. It already has YouTube, Flickr and cheeky MySpace Web pages for its buildings, with one MySpace page claiming: “The poker tables alone will make friends and enemies, but everyone can all get along by watching ‘Badlands’ on the big screen.” The amenities, like rooftop cabanas, a barbecue area, wine cellar, library, children’s playroom and pool, are spread throughout the six buildings, in part to motivate residents to fraternize. “We’re extremely social creatures, and I think people in New York really suffer from an inability to really interact with people,” said Susan Meiklejohn, an associate professor of urban planning at Hunter College. “And that’s what these developers are realizing.”
  18. 18. WEB
  19. 19. MOCOLOCO.COM INTERVIEW 2006 project: retrospective
  20. 20. BEHANCE FEATURE 2010 project: meet at the apartment
  21. 21. SALLYTV.COM INTERVIEW 2009 project: interview
  22. 22. TTS MAGAZINE INTERVIEW 2007 project: retrospective
  23. 23. DESIGNGLUT.COM INTERVIEW 2009 project: retrospective
  24. 24. SALON.COM LIFE 2002 project: the apartment design store
  25. 25. DWELL 7 September 2007 DWELL.COM BLOG 2007 project: the apartment dinner
  26. 26. THE99PERCENT.COM FEATURE 2009 project: ymca
  27. 27. TRENDHUNTER.COM BLOG 2008 project: yelo
  28. 28. RUADEBAIXO.COM FEATURE 2009 project: retrospective
  29. 29. MOCOLOCO.COM TRAVEL COLUMN 2010 project: tokyo top 6
  30. 30. WEHEART.CO.UK BLOG 2007 project: the state of interiors
  31. 31. PLASTOLUX.COM FEATURE 2007 project: swich
  32. 32. USA NETWORKS BLOG 2007 project: design blog
  33. 33. PUBLISHING
  34. 34. BOOKS INTERIORS 2003 - 2007 project: retrospective
  35. 35. __________ __________ THANK YOU

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