writing for Web 2.0 and the 3D web

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writing for Web 2.0 and the 3D web

  1. 1. Writing for Web 2.0 & the 3D web
  2. 2. Writing for Web 2.0 & the 3D web
  3. 3. Writing for Web 2.0 & the 3D web • A quick history of the world wide web
  4. 4. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer
  5. 5. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it
  6. 6. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others
  7. 7. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far)
  8. 8. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality
  9. 9. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality • Writing for mirror worlds (Google Earth)
  10. 10. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality • Writing for mirror worlds (Google Earth) • Writing for virtual worlds (Second Life)
  11. 11. What happened next?
  12. 12. What happened next? • Form and content were separated
  13. 13. What happened next? • Form and content were separated • Content management systems: Database-driven web
  14. 14. What happened next? • Form and content were separated • Content management systems: Database-driven web • Content syndication: RSS feeds
  15. 15. What happened next? • Form and content were separated • Content management systems: Database-driven web • Content syndication: RSS feeds • Atomisation of content: Reuse, mix, “mashup”
  16. 16. What happened next? Cost of Publishing:
  17. 17. What happened next? Cost of Publishing: 0
  18. 18. What happened next? Cost of Publishing: 0 Cost of Commenting:
  19. 19. What happened next? Cost of Publishing: 0 Cost of Commenting: 0
  20. 20. What happened next? Cost of Publishing: 0 Cost of Commenting: 0 Leads to...
  21. 21. Strategies for coping: Blogging it
  22. 22. Strategies for coping: Blogging it
  23. 23. Strategies for coping: Blogging it
  24. 24. Strategies for coping: Blogging it
  25. 25. Strategies for coping: Blogging it
  26. 26. Strategies for coping: Blogging it
  27. 27. Strategies for coping: Blogging it
  28. 28. Strategies for coping: Blogging it
  29. 29. Strategies for coping: Blogging it • Old media won’t disappear
  30. 30. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind
  31. 31. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future
  32. 32. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point
  33. 33. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it
  34. 34. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers
  35. 35. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) =>
  36. 36. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics
  37. 37. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics • Find your preferred media (Video? Audio podcasts?)
  38. 38. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics • Find your preferred media (Video? Audio podcasts?) • Don’t aim to make money — do it for above all for reputation
  39. 39. Strategies for coping: Writing for others
  40. 40. Strategies for coping: Writing for others
  41. 41. Strategies for coping: Writing for others
  42. 42. Strategies for coping: Writing for others
  43. 43. Strategies for coping: Writing for others
  44. 44. Strategies for coping: Writing for others
  45. 45. Strategies for coping: Writing for others
  46. 46. Strategies for coping: Writing for others
  47. 47. Strategies for coping: Writing for others
  48. 48. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces
  49. 49. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money
  50. 50. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio
  51. 51. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text
  52. 52. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps
  53. 53. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps - WSJ Example
  54. 54. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps - WSJ Example - Be websavvier than those you’re pitching to
  55. 55. The 3D web: Lessons learned (so far)
  56. 56. The 3D web: Lessons learned (so far)
  57. 57. The 3D web: Lessons learned (so far)
  58. 58. The 3D web: Lessons learned (so far)
  59. 59. Writing for mirror worlds (Google Earth)
  60. 60. Writing for mirror worlds (Google Earth)
  61. 61. Writing for mirror worlds (Google Earth)
  62. 62. Writing for mirror worlds (Google Earth)
  63. 63. Writing for mirror worlds (Google Earth)
  64. 64. Writing for mirror worlds (Google Earth)
  65. 65. Writing for mirror worlds (Google Earth) • It’s all about non-linear storytelling
  66. 66. Writing for mirror worlds (Google Earth) • It’s all about non-linear storytelling • Examples: Gombe Chimp Blog, IPY, Shackleton, Swedish universities
  67. 67. Writing for virtual worlds (Second Life)
  68. 68. Writing for virtual worlds (Second Life)
  69. 69. Writing for virtual worlds (Second Life)
  70. 70. Writing for virtual worlds (Second Life)
  71. 71. Writing for virtual worlds (Second Life)
  72. 72. Writing for virtual worlds (Second Life)
  73. 73. Writing for virtual worlds (Second Life)
  74. 74. Writing for virtual worlds (Second Life)
  75. 75. Writing for virtual worlds (Second Life) • Lessons learned so far:
  76. 76. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried)
  77. 77. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web
  78. 78. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions
  79. 79. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes)
  80. 80. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples:
  81. 81. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences)
  82. 82. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”)
  83. 83. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”) - Recorded audio performances (Raoul Wallenberg room)
  84. 84. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”) - Recorded audio performances (Raoul Wallenberg room) - Audio soundtracks: podcasts (polarbear podcast)
  85. 85. Thanks!

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