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A nudge in the right direction


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Peter Yarrow, Global Head of Learning and Proposition at Standard Life shares details of The Leading Edge Challenge Series, a major L&D project he led to support the merger of Standard Life with Aberdeen Asset Management.

Published in: Leadership & Management
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A nudge in the right direction

  1. 1. A nudge in the right direction Peter Yarrow, Global Head of Learning & Proposition, Standard Life Aberdeen
  2. 2. | 2 How could we change learning habits?
  3. 3. | 3 Make it EAST Easy Easy, by removing barriers or reducing friction Attractive Attractive, by offering the right incentive Social Social, by promoting a sense of positive belonging Timely Timely, by linking it to a current situation
  4. 4. | 4 Supporting organisational change
  5. 5. | 5
  6. 6. | 6 To provide learning to support colleagues during the early stages of the new organisation and help shape the behaviours needed in times of change.
  7. 7. | 7 Our five key themes
  8. 8. | 8 Remember, make it EAST … Easy We removed barriers … straight to mailbox, no log in, click through Attractive It had to look good … on brand and bite- size Social Sharing stories and experiences … real people in our company Timely Relevant to us … reflected what people said they were looking for in the new company
  9. 9. | 9
  10. 10. | 10 What happened?
  11. 11. | 11 Our measurement approach included:  Activity – number of users, views and time spent  Advocacy – recommendation and relevance  Application – ability to apply behaviours and user stories
  12. 12. | 12 March 2018 Challenge Series ended October 2017 Challenge Series started Xmas! April / May 2017 Toolkit introduced to managers
  13. 13. | 13
  14. 14. | 14 We asked colleagues to feedback on their ability to apply 20 behaviours covered by the Challenge Series We analysed the data to identify differences between frequent users and those who said they never accessed the videos and challenges Frequent users were on average 1.8x more likely to strongly agree that they could apply the behaviours We interviewed colleagues to hear their stories about how the Challenge Series had been applied by individuals and teams
  15. 15. | 15 “The Leading Edge video series is a really effective, bite-sized resource that’s so easy for people to access, in the moment. It’s been tailored to meet the needs of the business and resonates with people right across our organisation.” Knowledge Manager
  16. 16. | 16 “I think the videos have been quite thought-provoking. I particularly liked the one about ‘Celebrating Small Wins’ – I try to do this but it was good to see how other people approach it, and it made me think about what else I can do. The videos make you think how you can apply other people’s ideas and approaches to your own role.” Global Business Communications Manager
  17. 17. | 17 Lessons learned
  18. 18. | 18