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In this presentation I state the issue of changing roles of a journalist. I account the “repertoire” of journalist’s roles and focus upon the ones of Moderator/Facilitator and Mediator as the most important ones now. I declare the necessity for journalism as a profession to change its aims and targets in order to survive in the present-day reality.
I provide the background and conditions for “webigration” (emigration into the secondary reality, the web) in Russia, which mostly is uselessness of social activity in the primary reality. Thus I state the need for specialists who would reconnect the audience to the primary reality.
And consequently I speak about the problem of absence of education and proper training to prepare the specialists to work with the audience in the way I mentioned above.