Mob4Hire Ten Steps in the Mobile Development life cycle
“From Concept to Commercialization”
USER FEEDBACK IN THE 10 STEPS OF THE MOBILE DEVELOPMENT CYCLE World’s Largest Mobile Testing and Research Community
Iterative / Agile Product Cycle
(1) (2) (3) (4) (5) (6) (7) (8) (9) (10)
CONCEPT / ALPHA REFERENCE PRE-RELEASE PORTING PORT CERTIFY RELEASE POST- COMMER-
PROTOTYPE BUILD TEST BETA TEST RELEASE CIALIZE
Concept Alpha build and Reference Make sure your Port to many Make sure user If required, Final builds are Manage app Understand
leading to a test build ... the ﬁrst software is handsets, O/S LOVEs the port certify your posted on App store Discovery and
prototype ﬁnished great before Platforms and builds and it builds for OS’s, Stores, relationships, Competition,
application you port versions, runs ok on network published w marketing create viral
STEP handsets, target operators or aggregators & channels, growth, iterate
telecom API’s handsets, handset operators increase word product cycles
networks and manufacturer of mouth
What are we Have we Do we have a Does the What are the Is the app I hope we How quickly How can we We need more
building that proved the quality app? software target going to crash pass the basic can we get get into the users to
is unique and concept? Do Will it be 4 or WOW our operating on a handset? tests to be a the software “top store download.
creates the features 5 stars when users? Did we system, Is it simple to certiﬁed app to users and rankings”? What’s our
value? Who make sense? port or post miss anything versions, install? Does it with Apple, available to What are my killer
is our target Did we get all (and how can important? Is browsers and make use of Symbian, purchase? promotion marketing
WHAT DO user? What’s the major we make it it easy to use? handsets? the handset Microsoft, Where / how alternatives? feature driving
YOU NEED our business design better)? What Will it go viral? What will each features and AT&T ... ; do I release? What bad recom-
TO KNOW? model? Does decisions is mktg’s main How sticky will user expect? buttons? Does Will we get How do we reviews (and mendations?
the app or right? Internal value it be? Does it What network the network accepted by build features) are How do the
website stakeholders? proposition? reﬂect the carriers are we affect it? Is it the app store / excitement? driving your competitors
reﬂect the Is it going to Does it crash quality of our targeting to stable? Do all marketplace / customers look? What’s
quality of our work? Will in general brand equity? write for their eCommerce world in our away? in our next
brand equity? users love it? use? API’s? models work? ﬁrst try? version?
Mobile surveys. Global panels. Mobile User Experience Usability Testing
Real mobile app testing.
Certified App Quality Get Discovered. Hit the top 10 Lists. Go Big.
Is This One or That One Better?
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