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Jetty Productions Case Study


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Jetty Productions Case Study

  1. 1. Specialty areas <ul><li>Digital Video Production (see slide 4) </li></ul><ul><li>Publishing (see slide 6) </li></ul><ul><li>Data Analysis </li></ul><ul><li>Content Creation/Curation (see slide 7) </li></ul><ul><li>Social Integration </li></ul>
  2. 2. Some Companies We’ve created content for
  3. 3. Branded Videos - 1000+ online videos - 30+ Broadcast Credits - 15+ local/national spots
  4. 4. Location Based Marketing <ul><li>Integrated on & offline campaigns </li></ul><ul><li>Created & Curated Content for distribution via Twitter, Facebook, & Press Releases </li></ul><ul><li>Creator of 1st #4sqday in Miami (2010) </li></ul>
  5. 5. Publishing <ul><li>Publisher of hyper local info network for neighborhood </li></ul><ul><li>@brickellinfo =7,500+ followers </li></ul><ul><li> = 100,000+uniques/annually </li></ul><ul><li>100’s of ‘top 3’ Google listings for Brickell search terms </li></ul><ul><li>API integration via Foursquare, Google Maps, Zillow, Yelp, Twitter, Facebook, & Google + </li></ul>Case Study - Brickell Info
  6. 6. Content Creation & Curation <ul><li>Created 12 different :15 & :30 spots to air locally in Atlanta via Comcast Spotlight (CNN/Animal Planet/Comedy Central etc.) - also shared videos socially </li></ul><ul><li>Built & Maintain facebook page, twitter account, and updated online listings </li></ul>Case Study - The Village Vets
  7. 7. Digital & Traditional <ul><li>Responsible for all digital & traditional marketing efforts </li></ul><ul><li>Event brought an estimated 7,000 people due to social efforts, and WOM marketing </li></ul><ul><li>100’s of Facebook likes, Twitter mentions, & check-ins </li></ul><ul><li>Coverage from most major Miami media outlets and numerous local blogs </li></ul>Case Study - Taste of Brickell
  8. 8. Custom foursquare map <ul><li>Custom plugin using Google Maps API & Foursquare API </li></ul><ul><li>Displays who’s where based on location & keyword </li></ul><ul><li>Beta running on </li></ul><ul><li>Concept and development </li></ul>