Presented at IGNITE Zurich in Jan 2015
S.T.O.R.Y. Framework is an easy to learn and apply system to craft and tell stories that serve its storyteller's purpose. Whether asking the boss for a promotion, pitching an idea to investors or making a great impression with a special love interest, we all need to know how to tell stories that move people.
Based on Joseph Campbell's "monomyth" (published in "Hero with a Thousand Faces") this is 5 minute overview of the S.T.O.R.Y. Framework I developed and advise as a communications and business consultant for entrepreneurs, startups and anyone who wants to move a listener to take a desired action.