UX Unconference - Designing a Usable Website (Carolyn Ellis)

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Presentation by Carolyn Ellis, University of Texas San Antonio, for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013.

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UX Unconference - Designing a Usable Website (Carolyn Ellis)

  1. 1. DESIGNING A USABLE WEBSITE Concepts in User-Centered Design
  2. 2. HELLO! Carolyn Ellis Digital User Experience Librarian Technology Project Manager Librarian The University of Texas at San Antonio Libraries
  3. 3. WHAT IS USER-CENTERED DESIGN (UCD)?  Approach to design  Process is grounded in information about your users  Focused on users through all stages in the process: planning, discovery, design and validation
  4. 4. HOW USER-CENTERED DESIGN EVOLVED The Palm Beach Post, March 8, 1936
  5. 5. „THE HAZARDS OF THE HUMAN‟ The New York Times, May 25, 1952 • Human Factors Design • Ergonomics
  6. 6. THREE MILE ISLAND The T.M.I. accident was, according to a 1979 President‟s Commission report, “initiated by mechanical malfunctions in the plant and made much worse by a combination of human errors.” http://www.nytimes.com/2007/09/16/magazine/16wwln-freakonomicst.html?ex=1348632000&en=7444b218f80b1d1b&ei=5124&partner=permalink&exprod=permalink http://freakonomics.com/2007/09/15/freakonomics-in-the-times-magazine-the-jane-fonda-effect/
  7. 7. FROM THREE MILE ISLAND TO MAC Designing for Usability: Key Principles and What Designers Think J. Gould and Clayton Lewis, IBM, 1985  Early focus on users and tasks  Empirical measurement  Iterative design Test Drive a Macintosh, 1985  http://www.youtube.com/watch?v= t5YV4FLVBKI
  8. 8. WHEN CAN YOU USE USER-CENTERED DESIGN?  Website design  Service design  Product design How Usable is your Teapot?
  9. 9. DISCOVERY (USER RESEARCH) Who are are users? What are their activities?
  10. 10. DESIGN Test early and often! Possible methodologies • Paper prototypes • Think aloud • First click
  11. 11. VALIDATION Usability testing Ensure the website meets user requirements It never ends – create a plan for ongoing testing
  12. 12. MANY METHODS- WHICH IS BEST?  Determine the best method for each phase of the process  Not all methods need to be used  Considerations: Resources, time, objectives
  13. 13. REDESIGN OR INCREMENTAL CHANGE?
  14. 14. USER-CENTERED DESIGN AND UX Peter Moreville‟s Honeycomb of UX Other areas of UX: • • • • • http://semanticstudios.com/publications/semantics/000029.php Accessibility and 508 Mobile accessibility Design and credibility Emotion and pleasure Value is more than just usability

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