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  • See: Duncan Smith “Readers Advisory as a Transformative Act” Toronto Library Association 2011Standard RA interview tends to be:REACTIVE        “Have you got…<book title>?” Check Resources, provide responseLESS COMMON – but MORE fruitfulSUGGESTIVE        Suggest additional titles patron might enjoyANTICIPATORY     Suggest patron sign up for genre newsletter based on bookCONTRIBUTORY   Encourage patron to rate on blog or goodreads or social networkingPARTICIPATORY   Ask is patron is interested in joining (genre) book clubSTART the conversation  USING INTERACTIONS AS A SALES PITCHINSTIGATE and EXTEND the RA Conversation
  • Definition: Printed card or other sign attached to a storeshelf to call buyers attention to a particular product displayed in that shelf. Also called "shelf screamer."Recommend www.shelfwiz.comWhy? The “Flip-up” style. Doesn’t impede shelvers.  Easy access to items, easily changed, comes with inserts and templates.Use for: Recommendations, Read-Alikes, Coming Soon alerts. Incorporate QR codes linking to your Fiction pages.Other ideas? www.shelftalkers.com
  • Library users are often overwhelmed trying to choose from the huge selection of books. Merchandising and displaying the library's collection in inventive ways is essential to get maximum use out of the materials. Ask colleagues for temporary loan of any props. Pinterest has great inspiration boards for ideas.
  • Easy to populate with colorful reviews, articles, lists , community book events etc.Pages from:Book Section "Entertainment Weekly"Book Recommendations from People WeeklyArticles or reviews from USA Today BooksCopies of items from BookpageLiterary happenings in your areaLibrary literary programs of note
  • Don't have the $$ to spend on digital screens? But a small digital frame for very little money to display your message in a more slick manner.
  • Benefits: Gets patrons over the threshhold and into your department.Sparks an interest in authors and titles in a series - creates a reading gap that the Library can fill by stimulating interestMark the books with your own contact details and social media information - use the free books to promote additional patron contact.
  • Consider stickering the spines (or insides) – if you have space. Very helpful. Our use a shelftalker. Ask shelvers to shelve in sequence.
  • Banner style end panels. Reinventing end panels: Banners for genre fiction, Romance, Mystery, Historical, Detective, etc
  • Try (space allowing) to randomly incorporate Face-Out Books within the fiction. Draws the eye better. Target uses good face out display strategy on shelves, more so than B&N.
  • IPAD Kiosk at RA desk to browse through possibilities on your Readers site (or any specified page).Kiosk apps make browsing more ipad friendly :- try Kiosk Pro
  • Target do a great job of pointing their readers in new directions.
  • NEW PRACTICE - FORM BASED RAAvailability of a reading preference form(online and in hard copy) instead of always face to face discussion.FORM BASED RA THEORY:Face to face discussion between reader and librarian may work under ideal conditions, but there needs to be a rethinking of how readers services are offered in libraries. General disconnect between the THEORY of RA Service and how it goes in practice.SOLUTION:Form Based RA SOURCES:"Improving the Model for Interactive Reader’s Advisory Service“ by Neil Hollands, Reference and User Services Quarterly 2006 "Expanding the RA Conversation" by Joyce Sarick, Booklist, October 2012"Take the RA Talk Online" by Neal Wyatt, Library Journal, February 2008Trendsetters, and example: Williamsburg Regional LibraryADVANTAGESReaders can fill them out at their leisure, and staff members have the time and resources to search out a range of suggestions
  • Using stickers to point readers in the direction of their next book – at the end of one they have just finished.
  • USE YOUR HOLD BOOKS for PUBLICITYClip in books In either bookmark or brochure format. Coming soon, news, etc All books on hold/to be picked up.Author Program?Put flyer for the program INSIDE the authors books on your shelves.
  • Colorful. Inexpensive from Vistaprint. Come up with a cute slogan and a graphic for rear of card. Include social media contacts as well as a QR Code for the department website/or at least library.
  • Use sign up forms to solicit information from your reading program patrons to inspire interest in additional areas. Get emails and use them for promotional purposes!
  • Annotated book inserts allow for a more accessible snapshot of the book content.Check out this insert developed by “Russ” of the Homewood Library.
  • Your website is the perfect place to offer reading, listening and viewing suggestions to library users who are sitting in front of their computers at any hour of the day or night. There are quite a few fantastic library websites out there and out time here is short today so I will just highlight a few sites that this panel thought were outstanding.Slide: Centerreach library facebook page
  • Printed finding aids in the library
  • Offer finding aids on your website to readers who are using your library 24/7
  • Boulder Public Library has a great one stop shop for readers.Here is what you see when you push that button. I love this page. It has everything your readers need presented in a very clear and concise manner. You not only find website materials prepared by the staff but you can also search the catalog, consult Novelist, and chat or e-mail a librarian. This is a great one stop shop for your patrons. Everything on this page is so inviting your patrons can’t help but spend lots of time exploring your resources.
  • Skokie Public Library Fast Match is the online equivalent of finding a book on a display table. Automatically matches readers with staff book reviews.
  • Charlotte Mecklenberg Library’s Reader’s club offers book lists with many interesting features.
  • Hennepin County encourages readers to develop booklists to share.
  • Rocky River Public Library’s Reading Room has a unique search tool to connect readers and books.
  • We salute libraries with patron-friendly websites.
  • New ideas for book discussion groups.
  • Genre fiction book discussion grougs
  • Trycreative marketing.
  • Foodbook group
  • Film discussion programs
  • Audiobook discussion group.
  • E-book discussion groups
  • Story time for adults
  • Quarterly discussions for longer books
  • Special topic book discussion groups
  • Non-English discussion groups
  • Discussions outside the library
  • Discuss military book at American Legion Hall
  • Field trips
  • Walk and talk book club
  • Reach out to local book clubs
  • Register local book groups
  • The Art of War, attributed to General Sun Tzu, notes, “…appear where you are not expected.” The General was referring to meeting your enemies and, some days, it may feel that your patrons are your enemies.We need to remember that Readers’ Advisory Services must extend beyond the physical confines of our desk. We need to go where we can reach not only our regular patrons, but also our potential patrons as well.
  • A Pew Research Center report indicated that 84% of parents say libraries are important because libraries help promote the love of reading and books as well as offer programs for children. But how many of those parents use the library for their own purposes?We set up this display of popular reading materials for adults near our Children’s Programming Room. It was a last minute decision to take a picture of this and I ran back to my office to get a camera to take this picture and, by the time I returned, three of the books on the display had already been taken.
  • Setting up a display or demonstration in your lobby guarantees that you can catch patrons as they enter, even if might never set foot in your department. This photo is from Carthage College in Kenosha, Wisconsin, promoting their ebook collection.Prize wheels are a guaranteed attention-getter and a great way to get the public to approach your desk because everyone wants the opportunity to win something and it’s a convenient way to use up prizes from past reading programs.Set up only requires a table and a laptop. Include a poster stand that will draw people’s attention. Individual traffic times may vary, but typically, your premium hours are afterschool on weekdays, Friday evenings and your weekend hours.A word of caution – don’t purchase a cheaper model just to save money. You will get a lot of use and you want a wheel that will stand up to constant use because I can guarantee that you will use this over and over again. Sharing the cost with other departments will help keep your costs down.
  • Every year, the village of Schaumburg hosts SeptemberFest over the Labor Day weekend, where attendance can average around a quarter million visitors. As part of this three-day event, Monday is designated as their “Not for Profit Day” - a day for non-profits to set up information booths. To make sure your Readers Advisory Desk has equal time with Reference and Children’s Services, all you need is to have a volunteer work the booth for a few hours.Using the same prize wheel that we use in our Lobby visits, we have often had lines of 40 people or more.
  • Do your patrons bypass the desk and head straight to your Public Access computers? Why not use that space to advertise upcoming programs or services?Kate will talk more about QR codes, but every piece of printed material advertising library programs or promotion of the collection should include a QR code to bring patrons back to your website for more information.These screen savers are something for which you will have to bring in your IT staff to work out the specifics, but promo slides can be unique to your department. A month after we installed these on our OPACs, our Reference Department did the same.
  • Many libraries offer “Book a Librarian” or one-on-one sessions on a variety of topics, so utilize the same concept for Readers’ Advisory. We’ve been booking appointments for one-on-one training for the various ebook platforms, but we are also willing to go outside of the library to present book talks or to make presentations to outside book groups or our local Senior Centers.
  • Many libraries subscribe to BookPage, a monthly newsletter that we put out for our patrons. Over the past year or so, we’ve created a monthly calendar that helps promote upcoming programs, with other dates filled in with literary trivia. These calendars are posted in and around our department, but to guarantee that it ends up in the hands of the patrons, we staple it onto the first page of BookPage – ensuring that at least 150 people each month will know about our upcoming programs.
  • We’re accustomed to offering author programs and Nancy has mentioned how to expand your book discussion offerings, but once more unto the breach, dear friends:Some of the “book based” programming we’ve been offering recently are expansions of typical book talks. Some of these have included:Wuthering Bites – which provided inspiration for book club recipes and tastings with related booksTis the Season – the best of seasonal reading (with cookies)Culinary Fiction – best of food fiction with food inspired by the books (not including chocolate pie from The Help).Fifty Shades of Racy Reading – providing “hot” alternative read-alikes, serving chocolate and sparkling apple juice substituting for champagneAround the World in 80 Reads – patrons travel the world with books inspired by the destination stopsYou may have noticed a running theme of food in some of these programs. With apologies to W. P. Kinsella, “If you feed them, they will come.” When you have a program, make sure that any books mentioned or related to the program are prominently displayed nearby.Beyond these programs, we have also advanced beyond our commandA “crime scene” program presented by two Chicago police-officers-turned authorsA book valuation program similar to Antiques Roadshow“Book Notes,” a musical program of songs inspired by literatureThese programs may bring in patrons who are not your typical readers, but it provides the opportunity to show them what you can offer.
  • Program success is never guaranteed, but as Winston Churchill said, “failure is not fatal: it is the courage to continue that counts.” Yes, I have given a program where one person – or once, when no one – showed up. Maybe it was the time the program was given, maybe you were competing with the last game of the Stanley Cup playoffs. Don’t let that discourage you from trying something new.
  • From the Pikes Peak Library District
  • Oak Park Public Library’s Idea Box
  • Leading readers final

    1. 1. Leading Readers to Water: Guerrilla Marketing for RA Helen Stewart Nancy McCully Susan Gibberman Kate Niehoff
    3. 3. Day-to-Day RA
    4. 4. 28% Can be improved!
    5. 5. Books, books, books.............................
    6. 6. Restrategizing the RA Interview Suggestive Anticipatory Contributory Participatory Reactive
    7. 7. Shelf Talkers
    8. 8. Dress Up Your Displays
    9. 9. Books News Noticeboard
    10. 10. Engage, Engage, Engage
    11. 11. Paperback Exchange
    12. 12. Book Series
    13. 13. Cleveland Heights-University Heights Public Library
    14. 14. Face-Out Shelving
    15. 15. iPad Kiosk
    16. 16. Read-Alikes
    17. 17. Propaganda title slide Printed Matter
    18. 18. Form-Based RA
    19. 19. Read-Alike Guidance
    20. 20. Bookmarks
    21. 21. Business Cards
    22. 22. SUMMER READING 2013 SIGN UP Name Phone Lib Card # Would you like to receive a free email newsletter with reading suggestions in your favorite areas? Y N Email:………………………………………………………………………………. Do You Enjoy Reading (check) Mystery □ Romance □ Historical Fiction□ Thriller □ Adventure □ Christian Fiction □ Westerns □ Popular Fic □ Join in the book buzz! Follow us on Twitter @STDLReaders Can we follow you? Twitter name: @.........................................
    23. 23. Credit" "Russ" Librarian, Homewood Library, Homewood, IL Book Inserts
    24. 24. Weapons of Mass Instruction title slide Websites
    25. 25. Stella Rimington was the head of Britain’s Secret Service so you know her Liz Carlyle spy stories reflect the insider’s view Start with At Risk. Fatally Funny Humorous Mysteries A bad day for scandal Sophie Littlefield The Barbary dogs Cynthia Robinson Can’t Never Tell Cathy Pickens Couple gunned down, news at ten Laurie Moore Death comes silently Carolyn Hart Electric barracuda Tim Dorsey Explosive eighteen Janet Evanovich Nancy’s Picks Chocoholic Mysteries Joanna Carl F Carl, J Lee McKinley works in her aunt’s chocolate shop in a beach resort in Michigan. The books are filled with tasty chocolate trivia. Start with The Cholocate Cat Caper. Inspector Gamache Louise Penny F Penny, L Inspector Gamache and his team keep the peace in Quebec. Their first case is Still Life. Penny is frequently called the new Agatha Christie. From Your Library…
    26. 26. To Your Website
    27. 27. Boulder Public Library
    28. 28. Skokie Public Library
    29. 29. Charlotte Mecklenburg Library
    30. 30. Hennepin County Library
    31. 31. Rocky River Public Library
    32. 32. Book Groups
    33. 33. Genre Fiction
    34. 34. Marketing
    35. 35. Food
    36. 36. Films
    37. 37. Audiobooks
    38. 38. eBooks
    39. 39. Seattle Public Library
    40. 40. Quarterly Discussions
    41. 41. Kansas City Public Library
    42. 42. Glenview Public Library
    43. 43. Discussion Locations
    44. 44. Arlington Heights Memorial Library
    45. 45. Field Trips
    46. 46. San Mateo County Library
    47. 47. Hennepin County Library
    48. 48. Pasadena Public Library
    49. 49. PR & Outreach
    50. 50. “…. appear where you are not expected.” -- Sun Tzu, The Art of War
    51. 51. Display table near Children’s programming room with books of interest to adults
    52. 52. Hook Up With An eBook booth for Valentine’s Day Carthage College (Kenosha, WI)
    53. 53. SeptemberFest (Schaumburg, IL)
    54. 54. Promote programs and/or services on your OPACs
    55. 55. Georgetown County (SC) Library •Internal •External •Speaking at local book groups •Senior Centers Book a Librarian
    56. 56. BookPage
    57. 57. Programs Crime Scene (Love is Murder 2012) Tessa Dare / Eloisa James (June 2013) Raymond Benson, Dann Gire, Dann & Raymond’s Movie Club
    58. 58. Worst Case Scenario
    59. 59. Exterior Resources
    60. 60. http://www.dearreader.com/
    61. 61. http://www.dearreader.com/
    62. 62. http://www.bookish.com/home
    63. 63. http://www.earlyword.com
    64. 64. http://www.epicreads.com/
    65. 65. https://www.netgalley.com
    66. 66. http://www.stopyourekillingme.com
    67. 67. Technology
    68. 68. QR Codes
    69. 69. Reading Maps
    70. 70. Podcasts & Videocasts
    71. 71. Instant Messaging
    72. 72. Facebook
    73. 73. Twitter
    74. 74. Goodreads
    75. 75. Online Reading Logs
    76. 76. Additional Tools & Ideas
    77. 77. Summer Reading Games
    78. 78. Darien Library
    79. 79. Check Out eReaders
    80. 80. Kitsap Regional Library
    81. 81. Oak Park Public Library
    82. 82. QUESTIONS? www.schaumburglibrary.org/ala Helen Stewart |hstewart@stdl.org Nancy McCully | nmccully@glensidepld.org Susan Gibberman | sgibberman@stdl.org Kate Niehoff | kniehoff@stdl.org