effective content writing let’s talk some numbers15.43 billion pages on the web109.5 million+ websites are in operation550+ billion documents buried in the “deep web”1 billion Youtube videos watched per month
effective content writingwritten content still rules the web
effective content writinghow do you make it effective?
effective content writing∫ …write for persuasion∫ …less is more∫ …but do you need to write at all?
effective content writing∫ …write for persuasion
effective content writing ∫ …write for persuasion∫ …make them feel good
effective content writingYahoo Account Power User!
effective content writing Gmail Spam FolderHooray, no spam here!
effective content writing Search Results Page of a siteWe promise to look extra hard!
effective content writing Friend Feed Account Tracker…playing with the bubble wrap
effective content writing ∫ …write for persuasion∫ …be helpful
effective content writingWebchutney.com debauchery not before you read this
effective content writing Webchutney.comCongrats that you were school monitor and all but no thatwon’t really help your case.We are like those attention seeking whores.We’re not looking for Marine Engineers at this time, thankyou.
effective content writing ∫ …write for persuasion∫ …surprise them!
effective content writing∫ … less is more / provide just in time instructions / provide a sense of re-assurance / provide contextually important information / emphasize essential information / extract bare essentials from lots of content Joshua Porter is the thought leader behind “microcopy”
effective content writing∫ …but do you need to write at all?
effective content writing∫ …when you can say it in pictures, go for Infographics
effective content writing ∫ …but do you need to write at all?∫ …convert help to pics