creating positive experiences the top 4flipkart.commyntra.comtimtara.comcaratlane.com
creating positive experiencesexperience is important but how much?
creating positive experiences numbers tell a story - indiaRs. 55,000/- crore e-com revenue expected by 201170 mn Internet users in India
creating positive experiences numbers tell a story - global51% of retailers are adopting location basedservices by 20136.7 billion devices on the internet by 2014119 billion dollars mobile commerce by 2015
creating positive experiencespositive experience is the differentiator
creating positive experiencesis positive experience, a “wow” experience?
creating positive experiences the word “wow”• exists since 1513 in the English language• an extraordinary success, excitement, interest, great pleasure, or the like• Scot. and North England Dialect . a howl, wail, bark, whine, or mew.• a slow wavering of pitch in sound recording or reproducing equipment caused by uneven speed of the turntable or the tape.
creating positive experiencesreally means nothing
creating positive experiences “positive” experience• explicitly stated, stipulated, or expressed• confident in opinion or assertion; fully assured• Originated in about 1250
creating positive experiencespositive experience aims to bring the 3 together Visceral Behavioral Reﬂec0ve
creating positive experiences …mathieu lehanneur’s ‘third lung’the object needs the human
creating positive experiencesto create a positive experience, you have to create a positive “design” environment
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creating positive experiencesuser and technologies
creating positive experiences∫ …establish hard parameters• increase in the no. of satisfied users• increase in the average time spent on site/app• dollar increase• increase in positive reviews