creating positive experiences             Creating Positive Experiences             through Design             27 Aug 2011...
creating positive experiences
creating positive experiences
creating positive experiences
creating positive experiences                the top 4flipkart.commyntra.comtimtara.comcaratlane.com
creating positive experiencesexperience is important      but how much?
creating positive experiences             numbers tell a story - indiaRs. 55,000/- crore e-com revenue expected by 201170 ...
creating positive experiences                   numbers tell a story - global51% of retailers are adopting location baseds...
creating positive experiencespositive experience is the differentiator
creating positive experiencesis positive experience, a “wow” experience?
creating positive experiences                       the word “wow”•  exists since 1513 in the English language•  an extrao...
creating positive experiencesreally means nothing
creating positive experiences                     “positive” experience•  explicitly stated, stipulated, or expressed•  co...
creating positive experiencespositive experience aims to bring the 3 together             Visceral	     Behavioral	     Re...
creating positive experiences         …mathieu lehanneur’s ‘third lung’the object needs the human
creating positive experiencesto create a positive experience, you have to create a           positive “design” environment
creating positive experiences∫ …establish soft standards∫ …establish hard parameters∫ …design
creating positive experiences∫ …establish soft standards∫…educate stakeholders – internal & external
creating positive experiences                                   ∫ …educate stakeholders∫ …inspire them with stories on how...
creating positive experiencesFlorida Ballot
creating positive experiences    Log In to the site    Login Name    Password                            Login	     Regist...
creating positive experiencesuser and technologies
creating positive experiences∫ …establish   hard parameters•  increase in the no. of satisfied users•  increase in the ave...
creating positive experiences and design∫…
creating positive experiences                                      ∫ …set about designing∫ …design elements that aid in cr...
creating positive experiences                     ∫ …set about designing∫ …use transitions
creating positive experiencesPlease enter your passwordConfirmation Messagejohn@doe.comOptional explanation of what the sys...
creating positive experiences∫ …use informed   transitions
creating positive experiences
creating positive experiences
creating positive experiences info graphics∫…
creating positive experiences…where there is heavy data
creating positive experiences        …convert to
creating positive experiences…and make it interactive
creating positive experiences∫ …use micro   content generously
creating positive experiences
creating positive experiences∫ …deliver immediate   results
creating positive experiences…with flip you can instantly upload videos
creating positive experiences…in 1 click you have the app up & running through app store
creating positive experiences∫ …provide a feeling of exclusivity
creating positive experiences…20North promises goods from US within India
creating positive experiences…association with youth, exclusively
creating positive experiences∫ …maximum convenience
creating positive experiences…flipkart assures maximum convenience –              easy to buy, cash-on-delivery
creating positive experiences∫ …keep simple   things, simple
creating positive experiences…timtara lets you do simple things, simply
creating positive experiences…cleartrip keeps booking simple
creating positive experiences∫ …when they all come togethera “positive” experience takes shape like no other
creating positive experiences
creating positive experiences
creating positive experiences
creating positive experiences
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Creating a Positive Experience through Design - Sudhindra. V

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Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.

https://sites.google.com/site/stcindiaux/speakers#Sudhindra

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Creating a Positive Experience through Design - Sudhindra. V

  1. 1. creating positive experiences Creating Positive Experiences through Design 27 Aug 2011 STC India UX Conference Bangaloresudhindra v. | associate creative director | sapient
  2. 2. creating positive experiences
  3. 3. creating positive experiences
  4. 4. creating positive experiences
  5. 5. creating positive experiences the top 4flipkart.commyntra.comtimtara.comcaratlane.com
  6. 6. creating positive experiencesexperience is important but how much?
  7. 7. creating positive experiences numbers tell a story - indiaRs. 55,000/- crore e-com revenue expected by 201170 mn Internet users in India
  8. 8. creating positive experiences numbers tell a story - global51% of retailers are adopting location basedservices by 20136.7 billion devices on the internet by 2014119 billion dollars mobile commerce by 2015
  9. 9. creating positive experiencespositive experience is the differentiator
  10. 10. creating positive experiencesis positive experience, a “wow” experience?
  11. 11. creating positive experiences the word “wow”•  exists since 1513 in the English language•  an extraordinary success, excitement, interest, great pleasure, or the like•  Scot. and North England Dialect . a howl, wail, bark, whine, or mew.•  a slow wavering of pitch in sound recording or reproducing equipment caused by uneven speed of the turntable or the tape.
  12. 12. creating positive experiencesreally means nothing
  13. 13. creating positive experiences “positive” experience•  explicitly stated, stipulated, or expressed•  confident in opinion or assertion; fully assured•  Originated in about 1250
  14. 14. creating positive experiencespositive experience aims to bring the 3 together Visceral   Behavioral   Reflec0ve  
  15. 15. creating positive experiences …mathieu lehanneur’s ‘third lung’the object needs the human
  16. 16. creating positive experiencesto create a positive experience, you have to create a positive “design” environment
  17. 17. creating positive experiences∫ …establish soft standards∫ …establish hard parameters∫ …design
  18. 18. creating positive experiences∫ …establish soft standards∫…educate stakeholders – internal & external
  19. 19. creating positive experiences ∫ …educate stakeholders∫ …inspire them with stories on how design can make orbreak things
  20. 20. creating positive experiencesFlorida Ballot
  21. 21. creating positive experiences Log In to the site Login Name Password Login   Register   the $300 m button Forgot Password Log In to the site* Redesigned for Illustration Login Name Password Login   Con-nue  >   Forgot Password You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout. * Redesigned for Illustrationsource: uie.com
  22. 22. creating positive experiencesuser and technologies
  23. 23. creating positive experiences∫ …establish hard parameters•  increase in the no. of satisfied users•  increase in the average time spent on site/app•  dollar increase•  increase in positive reviews
  24. 24. creating positive experiences and design∫…
  25. 25. creating positive experiences ∫ …set about designing∫ …design elements that aid in creating positive experience
  26. 26. creating positive experiences ∫ …set about designing∫ …use transitions
  27. 27. creating positive experiencesPlease enter your passwordConfirmation Messagejohn@doe.comOptional explanation of what the system is asking Password Cancel OK Primary
  28. 28. creating positive experiences∫ …use informed transitions
  29. 29. creating positive experiences
  30. 30. creating positive experiences
  31. 31. creating positive experiences info graphics∫…
  32. 32. creating positive experiences…where there is heavy data
  33. 33. creating positive experiences …convert to
  34. 34. creating positive experiences…and make it interactive
  35. 35. creating positive experiences∫ …use micro content generously
  36. 36. creating positive experiences
  37. 37. creating positive experiences∫ …deliver immediate results
  38. 38. creating positive experiences…with flip you can instantly upload videos
  39. 39. creating positive experiences…in 1 click you have the app up & running through app store
  40. 40. creating positive experiences∫ …provide a feeling of exclusivity
  41. 41. creating positive experiences…20North promises goods from US within India
  42. 42. creating positive experiences…association with youth, exclusively
  43. 43. creating positive experiences∫ …maximum convenience
  44. 44. creating positive experiences…flipkart assures maximum convenience – easy to buy, cash-on-delivery
  45. 45. creating positive experiences∫ …keep simple things, simple
  46. 46. creating positive experiences…timtara lets you do simple things, simply
  47. 47. creating positive experiences…cleartrip keeps booking simple
  48. 48. creating positive experiences∫ …when they all come togethera “positive” experience takes shape like no other
  49. 49. creating positive experiences
  50. 50. creating positive experiences
  51. 51. creating positive experiences
  52. 52. creating positive experiences

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