Content 3.0 by Suraj Hattangadi, FUSEBO


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Session conducted on Saturday, June 25, 2011, at Continuous Computing India Pvt. Ltd., Bangalore.

Published in: Design, Technology, Business
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Content 3.0 by Suraj Hattangadi, FUSEBO

  1. 1. Content 3.0Suraj hattangadi
  2. 2. Content sourcingSuraj hattangadi
  3. 3. Content 3.0 The creation, consumption and evolution of contentSuraj hattangadi
  4. 4. Creation: Creator, consumer, curator, distributor Medium of creation, consumption & distributionSuraj hattangadi
  5. 5. Outline Journey of content   Content sharing – how it all began and User generated content.   Nature of the content – across media   Effects of the evolution of content   Behavior of content   Effects from the creators perspective | consumer’s perspective and Media (platform) perspective.   Evolution of social media influencers and some case studies   Content Strategy 3.0Suraj hattangadi content 3.0
  6. 6. History of contentSuraj hattangadi content 3.0
  7. 7. History of contentSuraj hattangadi content 3.0
  8. 8. History of contentSuraj hattangadi content 3.0
  9. 9. History of contentSuraj hattangadi content 3.0
  10. 10. History of contentSuraj hattangadi content 3.0
  11. 11. History of content Continuously expanding capabilities for highly personalized creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen based devices Two billion plus internet users. Two billion plus channels. And more.Suraj hattangadi content 3.0
  12. 12. The Content sharing- how it all began " Behavior is motivation that has been filtered through opportunity" behavior - content sharing and curation motivation - social currency | staying in touch with friends Opportunity - Growth of social media apps like facebook and twitterSuraj hattangadi content 3.0
  13. 13. The content sharing – how it all began •  The sharing can be Personal, Communal, Public and Civic sharing •  Sharing with close friends, family and relatives •  Sharing on a social media platform – shares with everyone and passed to people whom you never knew.Suraj hattangadi content 3.0
  14. 14. Examples of social networking and youtubeSuraj hattangadi content 3.0
  15. 15. Visualization of Personal SharingSuraj hattangadi content 3.0
  16. 16. Visualization of Public SharingSuraj hattangadi content 3.0
  17. 17. Examples for sharing •  Personal sharing: sharing of content (any form) with close friends and relatives. •  Communal Sharing: sharing of content (any form) with a specific group of people. •  Public Sharing: Sharing of information publicly to everyone which is not directed towards a person or a group •  Civic sharing: Apache/Linux – sharing to be used and betterment of others. hattangadi content 3.0
  18. 18. Content Sharing Behaviour •  Television was a solitary activity that crowded out other forms of social connection. But the very nature of these new technologies fosters social connection—creating, contributing, sharing. When someone buys a TV, the number of consumers goes up by one, but the number of producers stays the same. When someone buys a computer or mobile phone, the number of consumers and producers both increase by oneSuraj hattangadi content 3.0
  19. 19. Content Sharing Behaviour •  Time people once spent watching television has been redirected toward activities that are less about consuming and more about engaging—from Flickr and Facebook •  Content Consumption to Creation.Suraj hattangadi content 3.0
  20. 20. The content sharing – how it all began •  From Newspapers to Televisions to mobiles and social media. •  In news papers and TV there are fixed producers of content and the consumers segment is a very large segment.Suraj hattangadi content 3.0
  21. 21. Content sharing behaviour Digital networks are increasing the fluidity of all media. The old choice between one-way public media (like books and movies) and two-way private media (like the phone) has now expanded to include a third option: two-way media that operates on a scale from private to public.Suraj hattangadi content 3.0
  22. 22. Content sharing behaviourSuraj hattangadi content 3.0
  23. 23. User generated ContentSuraj hattangadi content 3.0
  24. 24. Content Sharing platformsSuraj hattangadi content 3.0
  25. 25. Ownership of content- issues •  Tracking ownership •  Duplicity of the content •  From the owners perspective and consumer’s perspective •  Digital trash •  Reusable social media contentSuraj hattangadi content 3.0
  26. 26. Effects – Owner’s perspective •  Tracking ownership •  Loss of ownership or ownership dilution •  No recognition and praise •  Content curator gets the credit or distracts source contentSuraj hattangadi content 3.0
  27. 27. Effects – Owner’s perspectiveSuraj hattangadi content 3.0
  28. 28. Effects – Consumer’s perspective •  News •  Multiple perspectives •  Engaged action •  Content amplification •  Pseudo ownership •  Social currency and power of influence @FUSEBO Suraj hattangadi content 3.0
  29. 29. Effects – Media perspective •  Digital Trash •  Credibility of the content and sourceSuraj hattangadi content 3.0
  30. 30. Individual’s perspective The good side:  Power of creation becomes universal and free for all  Tools, software and applications geared towards making a creator out of everyone  Designed to broadcast since the need for “emotional hollering” is tappedSuraj hattangadi content 3.0
  31. 31. Social media Influencers •  Evolution of social media influencers and content curatorsSuraj hattangadi content 3.0
  32. 32. Social media InfluencersSuraj hattangadi content 3.0
  33. 33. Social media InfluencersSuraj hattangadi content 3.0
  34. 34. UX 3.0Suraj hattangadi
  35. 35. q&aSuraj hattangadi content 3.0
  36. 36. @FUSEBO /FUSEBO FUSEBOLIVE www. www. www. hattangadi content 3.0