Banks bank on UX - Harshit Desai

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Talk by Harshit Desai, Pure IT - Usability Research, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.

https://sites.google.com/site/stcindiaux/speakers#Harshit

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Banks bank on UX - Harshit Desai

  1. 1. STC UX Conference| Banks Bank on UX Harshit Desai Chief Experience Officer 27th August 2011
  2. 2. Todays | Talk Whats Happening | current landscapeWhats Worked | best online consumer bank Whats Coming | unified ux
  3. 3. Whats Happening | current landscapeSNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  4. 4. Whats Happening | current landscapeSNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  5. 5. Whats Happening | current landscapeSNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  6. 6. Whats Happening | current landscapeSNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  7. 7. Whats Worked | best consumer bankAPPROACH FOR REVAMP UCD & Usability Testing User Centered Analysis StakeHolders Interview HTML Development CMS Development Content Uploading Go Live
  8. 8. Whats Worked | best consumer bankBEFORE - AFTER FOR CITIBANK.CO.IN
  9. 9. Whats Worked | best consumer bankBEFORE - AFTER FOR CITIBANK.CO.IN
  10. 10. Whats Worked | best consumer bankENHANCED WEB EXPERIENCE
  11. 11. Whats Worked | best consumer bankENHANCED WEB EXPERIENCE
  12. 12. Whats Worked | best consumer bankENHANCED WEB EXPERIENCE
  13. 13. Whats Worked | best consumer bankENHANCED MOBILE EXPERIENCE
  14. 14. Whats Worked | best consumer bankENHANCED MOBILE EXPERIENCE
  15. 15. Whats Worked | best consumer bankENHANCED MOBILE EXPERIENCE
  16. 16. What worked | citibank.co.inNUMBERS MATTER - CITIBANK.CO.IN
  17. 17. What worked | citibank.co.inAWARD FOR CITIBANK.CO.IN Asian Banker Award 2010 For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region Winner across120 Banks in 22 Countries
  18. 18. Whats Coming | unified uxWHATS COMING
  19. 19. About us | Company & ContactHarshit Desai | Chief Experience Officer M: +91-9850880303 | E: harshit@pureuse.com

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