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The Cost of Doing Nothing (By Suzanne Mescan of Vasont)

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What is “Doing Nothing”? It’s staying with the status quo…not making a change. It’s commonly known as “Saving Money” or even “Free”. But is the cost of doing nothing really free?
If you have content challenges, such as:

- quality issues from copying and pasting content;
- scattered content that’s hard to find;
- multiple versions with no idea which one is the most current one;
- missed deadlines;
- long cycle times;
- content coordination nightmares for translating content;
- high translation costs;
- more work than your staff can handle;
- outdated or unsupported systems;
- content in many different formats;
- inefficient review processes;
- content insecurit ;
-project management and tracking issues;
join this session to find out how much “Doing Nothing” may be costing you and what you can do to make a positive impact on your content and processes.

Suzanne Mescan , Vasont Systems’ President, has worked in all aspects of the information management and publishing industry for more than 30 years, including content management, editorial, art and design, project management, prepress production, printing and binding. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

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The Cost of Doing Nothing (By Suzanne Mescan of Vasont)

  1. 1. THE COST OF DOING NOTHING Suzanne Mescan, Vasont Systems
  2. 2. doing nothing
  3. 3. doing nothing = procrastination?
  4. 4. doing nothing isn’t free
  5. 5. what it will cost later (future state costs) - what it costs now (current state costs) ______________________________________ = cost of doing nothing Car repair: $300 - $5 = $295
  6. 6. $5 $300 $0 $50 $100 $150 $200 $250 $300 $350 Today Future Costofdoingnothing=$295
  7. 7. doing nothing = status quo
  8. 8. “it’s the way we’ve always done it”
  9. 9. “it’s the way we’ve always done it”
  10. 10. are you still doing it the way you’ve always done it?
  11. 11. is your content here?
  12. 12. better. faster. cheaper.
  13. 13. paradigm shift
  14. 14. incompatible file formats
  15. 15. quality issues
  16. 16. lost files
  17. 17. too many versions
  18. 18. high translation costs
  19. 19. once and done: reuse
  20. 20. automation
  21. 21. process management
  22. 22. to move or not to move?
  23. 23. you’ve got great ideas
  24. 24. [boss’s response]: “We can’t spend any money right now. The way we are doing it is working fine… and it’s free. We’ll do it next year.”
  25. 25. …but you ARE spending money right now
  26. 26. $ your salary $ $$ your benefits $$ $$$ your productivity $$$ $$$$ the tools you use $$$$ …
  27. 27. prove it… present the cost of doing nothing
  28. 28. what it will cost later (future state costs) - what it costs now (current state costs) ______________________________________ = cost of doing nothing
  29. 29. hard costs (things you get a bill for) • software license or SaaS/cloud fees • software maintenance fees • outsourced services • writing • translations • data conversion • training • consulting • IT
  30. 30. soft costs (things that cost money that you don’t get a bill for) • average salary costs • overhead costs • your benefits • allocated costs for management, sales, HR, marketing, accounting, operations, etc. • number of staff • time spent on each task • time spent on support calls from quality issues • charge backs for internal services (ex. IT) • downtime from older systems
  31. 31. measure today…
  32. 32. …and predict the future…
  33. 33. …and then subtract what it will cost later (future state costs) - what it costs now (current state costs) ______________________________________ = cost of doing nothing
  34. 34. make (and use) friends
  35. 35. learn the ropes
  36. 36. get in front of the people who matter most
  37. 37. speak their language
  38. 38. continually measure and prove success
  39. 39. final thoughts… • You are not free. Your current methods aren’t free. • If it costs more long-term to do nothing now than to do something, then it’s worth the move. • Higher costs followed by years of lower costs will benefit the company in the long run. • Don’t forget growth…get ready to do more with the same resources in the future. • Talk to the right people to get your budget. • Continually measure and prove success.
  40. 40. THANK YOU FOR ATTENDING Suzanne Mescan, Vasont Systems smescan@vasont.com

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