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STC PMC Newsletter 2005-03


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STC PMC Newsletter March/April 2005

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STC PMC Newsletter 2005-03

  1. 1. V olu me 38 Num b er 5 Mar ch / Ap ril 2 0 05 Contents STC-PMC Annual Conference and Workshop Steven Lungren ____________1 STC-PMC Hosts First Online Monthly Meeting Julia Margulies _____________2 STC-PMC TW Support Group Meeting Report for January 12, 2005 ________________________3 Crossword Puzzle Zsolt Olah ________________4 Candidates Cindy Currie ________________5 Rich Maggiani _______________6 Paula Berger________________7 Linda L. Oestreich ___________8 Deborah F. Sauer ____________9 W.C. Wiese ________________10 Doug Woestendiek __________11 (Continued on page 12) STC-PMC Annual Conference and Workshop March 18 and 19, 2005 By Steven Lungren In 2003, our chapter changed the format of its biggest annual event from Career Day to an annual conference of workshops and presentations modeled on the STC Annual Conference. That first STC- Philadelphia Metro Chapter Conference brought the internationally recognized scholar Saul Carliner from Montreal to conduct the workshop and serve as the keynote speaker for the conference. There were also two sessions, each with three presentations by local chapter members. This event was received well enough by membership to encourage PMC leadership to continue with the conference format. Last year, the chapter brought the renowned Ann Rockley from Toronto to present the pre-conference workshop and conference keynote, and we had a few more presentations, too. The workshop and conference got great reviews from all who attended, won the STC Pacecetter award for the chapter and many deserved kudos for Sheila Marshall, last year's PMC Vice President and primary conference organizer. For the 2005 STC-Philadelphia Metro Chapter Annual Conference, our chapter continues building on the impressive foundation that has been established over the past two years and offers our membership what could be the biggest, most exciting event that the chapter has ever produced. Breaking away from our Canadian connection, we've lured the great Jean-luc Doumont from Belgium to present the Friday workshop and our conference keynote address on Saturday morning. His workshop on Visual Structure is bound to bring back the joy of learning and discovery that you've been missing. You'll find that his keynote, Effective Page Layout for the Nonartist, will be worth the price of admission to the conference. The workshop and presentation by Jean- luc Doumont are enough to make this a valuable, memorable, event. But there's more! We also have a very special afternoon keynote presentation planned by Christopher Kojm, the Deputy Executive Director of the National Commission on Terrorist Attacks Upon the United States, about the creation of the best-selling 9/11 Commission Report. How do Editor’s Note: In order to provide you with as much information as possible about the candidates for the STC Administrative Board and the proposed bylaws changes, this issue does not include an Editor's Voice or President's Podium article. During this year of transformation, it is important for us to learn about the STC changes that might occur and how they might affect us in order to vote appropriately in the upcoming election. Early Registration Discount Expires March 12
  2. 2. March/April 2005 2 NEWS & VIEWS NEWS & VIEWS Submissions and Reprints You may reprint original material appearing in NEWS & VIEWS, as long as you acknowledge the source and author and send us a copy of the publication containing the reprint. ISSN 1078-9952. News & Views, published six times per year, is the official publication of the Philadelphia Metro Chapter of STC. We encourage letters, articles, and other items for publication. Note: By submitting an article, you implicitly grant a license to this newsletter to run the article and for other STC publications to reprint it without permission. Unless otherwise noted, copyrights for all newsletter articles belong to the authors. The design and layout of this newsletter are copyright STC, 2004. Address submissions or comments to Lori Corbett, Managing Editor, NEWS & VIEWS, 22 Creekside Drive, Sanatoga, PA, 19464, phone (610) 382-8683; email Toolbox We produce NEWS & VIEWS with Frame-Maker 6.0 and Acrobat 6.0 on various Pentium computers. Newsletter Staff Managing Editor Lori Corbett Layout Editor Rose Marie Sosnowy (610) 792-4031 Associate Editor Al Brown (856) 222-7427 Rebecca Richardson Mary Shaw Also Contributing to This Issue Steven Lungren Zsolt Olah STC-PMC MONTHLY MEETING STC-PMC Hosts First Online Monthly Meeting By Julia Margulies It was a cold January evening, the kind that makes you want to avoid the winter adventure required to attend PMC-STC’s monthly evening program. But, instead of forcing yourself into several layers of clothing and an encounter with a frigid steering wheel, you remain inside your home or office. There you dial into the teleconference and listen to the names of your fellow STC members broadcast from the speakerphone: Steve, Pam, Nad, Prescott. Simultaneously, you log on to the Web cast and watch your computer screen register the names of the STC members attending our first-ever online meeting. Marcia Jaquette and Heather Petit began this unusual monthly chapter meeting with a primer on remote meeting etiquette—mute your phones to prevent extraneous noises and send your questions into the Web chat portion of the Web cast— essential rules for collaborations across the country or the oceans. The speakers also explained that they scheduled periodic breaks in the presentation for questions. Once these formalities were over, Marcia and Heather commenced with their intelligent exploration of business etiquette in a global economy entitled, “Where in the World is Your Project.” The presentation included discussions of how to use etiquette and human factors to facilitate communication. Global teams often experience misunderstandings that can be solved by researching the culture of the country and gaining a better understanding of how to work with team members. One method is to evaluate the cultures you are working with to determine if they are “high context” or “low context.” Low context cultures, such as the United States, do not rely as much on relationships in the work environment and tend to be less hierarchical. High context cultures focus on relationships and tend to be more hierarchal. Heather and Marcia concluded their talk with three case studies that illustrated the use of the tools and techniques that help global teams. Members who have not previously worked with remote teams found the meeting format to be a learning experience as they gained first-hand knowledge of the advantages and shortfalls of communicating remotely. They also learned valuable skills they can use when conducting their own remote meetings. How did our PMC-STC members feel about this new meeting format? Many were grateful to attend an STC meeting without a long drive in the ice and cold. Others missed the networking, companionship, and food offered at our regular meetings. Our Program Committee is working to offer online capability for our monthly chapter meetings whenever possible. For a copy of the presentation, the question and answer session, and a white paper written by the authors, please check the presentations. Deadline for the May/June 2005 newsletter is April 15, 2005
  3. 3. March/April 2005 3 NEWS & VIEWS STC-PMC TW SUPPORT GROUP Meeting Report for January 12, 2005 President Steve Lungren attended, with information about the presenters and topics that will be offered at the Annual Conference to be held on March 19, 2005. The conversation included helpful hints about dealing with the stress of having to complete our writing assignments in a severely restricted amount of time. One of our group members discussed what it was like to work for a manager who was not able to see the big picture concerning the amount of effort and time it takes for her to complete all the technical writing tasks for each assigned project. Another group member spoke about having to complete a short-term freelance assignment within five days, staying up till 2:00 a.m. each night to meet the deadline requirements. For the main topic of the evening, we discussed ways to enhance our productivity and improve client relations. The following ideas were mentioned: ❏ Put a hyperlink into your online help documents so that the end user can click to contact you with feedback concerning the help topics’ effectiveness. ❏ Reuse templates. ❏ Reuse verbiage and style guides previously created. ❏ Identify and communicate directly to the person who has the information you need (if your environment allows you to do so). ❏ Send reminders to subject matter experts (SMEs) when you need specific information. Make a note to follow up by a certain date by using the tickler/reminder options in your online calendar system. ❏ When software requires translation, offer to perform this service to save your client time and to demonstrate that you have considered all aspects of the communication puzzle. ❏ Use any of the following document management system products available to track documents within the company: … Access on Demand … Visual Source Safe … CVS … Documentum … Check out “Woody’s Office Watch” to learn how to use Office tools to organize your work. On the restaurant front, we believe we have found a winner in the New China Moon restaurant. Everyone, from vegetarians to hard- core flesh eaters, was happy at the diversity of scrumptious offerings featuring Chinese-, Thai-, and Japanese-style cooking. The pricing is standard middle range. We meet the first Wednesday of each month and look forward to welcoming you at our next meeting. Editor’s Note: If you would like to write an article about any of the document management systems mentioned in this article or on Woody’s Office Watch, I would love to publish it. STC-PMC LEADERSHIP Address correspondence for the Philadelphia Metro chapter of STC to STC-PMC, P.O. Box 60069, Philadelphia, PA 19102-0069. SOCIETY FOR TECHNICAL COMMUNICATION Mission Statement: Designing the Future of Technical Communication The Society for Technical Communication (STC) is an organization dedicated to advancing technical communication. Membership is open to those employed in, interested in, or concerned with the profession of technical writing, publishing, or associated disciplines. Contact STC at 901 N. Stuart St., Suite 904, Arlington, VA 22203, (703) 522-4114 or Chapter Officers President Steve Lungren (267) 620-2421 Vice President Jane Phillips (856) 608-7200 Treasurer Gary Samartino (610) 701-0577 Secretary Jill Cassidy (215) 590-9815 Immediate Past President Nad Rosenberg (856) 484-6598 Region 1 Director/Sponsor Jon Baker (978) 443-3049 Chapter Committee Managers Employment Estella Clifford (215) 901-8440 Programs Julia Margulies (484) 344-2448 Membership Mike Sharp (856) 854-2141 NEWS & VIEWS Lori Corbett (610) 382-8683 Nominating Mike Sharp (856) 854-2141 Website Lois Shank Competition Donn DeBoard (484) 595-6216 Marc Green (610) 358-0631 Everyone, from vegetarians to hard-core flesh eaters, was happy at the diversity of scrumptious offerings . . .
  4. 4. NEWS & VIEWS 4 March/April 2005 UPCOMING STC WEB AND TELEPHONE SEMINARS All of these seminars are held from 1:00–2:30 p.m. Each seminar costs $99 per site for STC members. (The nonmember rate is $149 per site.) A site can have only one phone connection and one computer connection. In addition to offering high- quality training at an affordable price, STC's seminar series features a quick and simple online registration process. For detailed information about any of the following seminars, go to March 9. “That's a Good Question!” presented by Elizabeth Frick March 23. “Breaking into E- learning,” presented by William Horton April 6. “Building Brand into Your Product or Website,” presented by Robert Barlow-Busch April 20. “Magical Numbers,” presented by Jean-luc Doumont June 8. “Adding Interactivity to Online Documents,” presented by William Horton June 22. “One World Publishing: Single-source Editing and Translation,” presented by Michael Plattner CROSSWORD PUZZLE By Zsolt Olah 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 ACROSS 1. Famous day in February 11. Little perky creatures 12. Relative to somebody. 14. RP 15. University in Philly 16. Doctor 17. Stuck 19. Vertigo’s land 20. Making a presumptuous inquiry 23. Brown heated sugar. 25. NOHP 27. TROS 28. Boat race 29. TNS 30. SA 31. CE 32. Browser 33. Wish for enviously 34. Compact disc 35. Puff or alike 37. ZO 38. OYA 39. Never-ending number 40. OV 41. AR 42. Oscillator 43. Crossing animal DOWN 1. Might be the beginning of a long sentence 2. Ski paradise 3. LV 4. A fishy marine plant 5. NS 6. Begin to arrange in alternate layers 7. Being in want 8. EPM 9. Turkish sweet 10. Read, write, execute 13 Horsepower 18. End of supersonic 19. Anti-wrinkle 21. Passive 22. Key type 24. Art of blood circulation 26. Famous female boxer 32. American talent 33. Law enforcement show 34. Good ruling word in scrabble 36. Battery type with no offense 40. Human wizard Guidelines: Not your typical crossword. Some of the definitions maybe be vague, associative, even funny. A single word CAPITALIZED (e.g., across 25) is your guide. Use it ‘as is.’ Puzzle solution on page 10
  5. 5. MM tthh CC ss March/April 2005 5 NEWS & VIEWS Cindy Currie “The Times They Are A-Changin” We’ve all heard this old Bob Dylan tune. It was written in 1963 (or thereabouts), back when the STC was just a young child. But a quick scan of the lyrics (go Google the title and you’ll get to them quickly) and you can see that they are timeless and applicable to the change that the STC is currently undergoing. A True Understanding of Change We all know that change is essential. It must be planned for wisely. It must be implemented in a structured and deliberate way. There will be a (sometimes lengthy) period of transition before transformation occurs. Finally, we will reach the point of true transformation, when change is fully understood, operationalized, and embraced by all stakeholders. And, YOU are key stakeholders in STC’s current transformation efforts. To get to the point of true transformation, the STC needs strong leaders at all levels that truly under- stand not only what needs to change and why, but also the strategy and roadmap to achieving it. And, I am just the person to bring a deep knowledge and practical experience of those things to bear because I manage change as a core compet- ency of my job at HP. The Power of Effective Two-Way Communication We all know the power of effective communication. We do this for a living, for goodness sake! But, how many of you feel you have a true understanding of and voice in the current transformation work of the STC? Do you feel like you’re in the loop? Perhaps some of you do, but I suspect that there are those of you who may not. My job as Director will be to ensure that every member (every “voice”) in Region 1 has an opportunity to be heard by the Society Board. I will take stewardship of all your issues and concerns (not just those related to the transform- ation) and take seriously the responsibility you give to me to act as your voice before the STC Board of Directors. Communication will very much be two-way as I work to ensure the desired results for the members of Region 1. My webpage,, will be the hub of communications, with report outs on recent board meetings and other topics of interest to you. The page will also contain detailed information about how you can contact me with your questions and concerns. I will respond to all who contact me. Experience as a Technical Communicator For 24 years, I have been a technical communicator in a wide variety of roles. I have experienced continuous growth beginning as a junior technical writer and evolving to my current position as a senior performance consultant and global program manager. I am often in leadership positions and have always made major contributions to my projects and programs, leading and mentoring other technical communi- cators. My work has enabled me to leverage and contribute to industry best practices that serve to keep my employers and customers on the forefront of the technical communica- tions field. It is this experience that positions me well to serve as your Region 1 Director. Distinguished Service to STC My numerous years of service to STC include significant contributions at the chapter, regional, and Society levels, including participation as: ❏ A member of the NNE Chapter Board of Directors for over 10 years, serving as the NNE representative to the regional InterChange Technical Writing Conference. ❏ A member of the regional InterChange Technical Writing Conference Planning Committee for 10 years, serving in a variety of roles, including conference co-chair for three years. ❏ The Manager of the International Technical Publications Competition, a position I have held for three years. For my continued involvement in STC conferences and competitions, both in terms of planning and participa- tion, I was awarded a Distinguished Chapter Service Award in 2000. Continued Dedication and Commitment Clearly, the technical communications profession and the STC are near and dear to my heart. I would not have served the profession or the Society as well or as long as I have if it was not the case. I very much look forward to the opportunity to YOU in the position of Region 1 Director. Let’s make a difference together! Region 1 Director My job as Director will be to ensure that every member... in Region 1 has an opportunity to be heard by the Society Board.
  6. 6. MM tthh CC ss NEWS & VIEWS 6 March/April 2005 Rich Maggiani The Change of Transformation Change can be at once both scary and exciting. Change is part of our everyday life. Compare life now to only ten years ago, both personal and societal. Some aspects of the world are vastly different. I suspect parts of your life are too. Sometimes change can be inexorably slow, and at other times, excruciatingly swift. Change Happens One thing is a constant though: change happens. Peter Drucker, the recognized business guru, once said: “The most effective way to manage change successfully is to create it.” And yet it’s difficult to embrace change when you perceive a loss. Still, a positive, well-conceived, and well-planned change almost always brings more positive results. Such is the case with STC’s current transformation. The transformation is all about giving us—the STC member—more value as members: to better serve our needs as professionals and as technical communicators. To this end, STC endeavors to provide its members with the services we need to: ❏ Retain and enhance our skills ❏ Keep up and lead the trends in our industry ❏ Increase our worth as employees, as consultants, as contractors to our employers, our own businesses, and our clients. The Challenge It is just this challenge—this change opportunity—that has lead me to run for the office of Region One Director: your representative on STC’s Board of Directors; your voice on the Board, where the decisions about STC are debated, discussed, and decided. I have been fortunate to be nominated as a candidate for this position, and would be honored to serve as your Director. Your Representative For me, the Region One Director is not just another Board position; I hope to be the Board member who represents you. I intend to both lead and follow: lead when leadership is needed to assimilate your ideas into a cohesive initiative, and follow when you have made your intentions clear. Towards that end, I urge you to contact me with your thoughts, concerns, suggestions, and any other comments about how STC can better serve you. Experienced as a Technical Communicator For approaching 25 years, I have practiced many aspects of technical communication. I have worked for small and large firms, education and government, and run my own company; wrote both technical and marketing materials, worked on radio and video productions, taught writing and business to graduate students, and successfully founded and operated a communications firm for over 14 years. Being a practitioner, manager, and leader contributed richly to a deep understanding and appreciation of our profession, what it takes to work in it, and what it takes to run it. Experienced as a Board Member I have served on several boards, both as a member and as Chair, for businesses, nonprofits, and organizations, so I understand how Boards operate. As the Chair of the Vermont Businesses for Social Responsibility Board, I successfully oversaw the change in governance as the organization and board moved from a core group of founders to a broader base of committed members. Service to STC My service includes both local and national. Ten years ago, I helped found the Vermont Chapter, then served in a variety of positions for five years. At the national level, I have presented numerous sessions at local, regional, and international conferences; served as Art judge in three International Competitions and Management Stem Manager for the annual conference in Baltimore, and currently serve as the Membership Manager for the CIC SIG and on the Transformation Communication Committee. You, the Region One Membership Much work remains to be accomplished in STC’s transformation. With your help and support, I can help ensure that the transformation benefits our profession, the Society, and ultimately, you. Region 1 Director I intend to both lead and follow: Lead when leadership is needed...and follow when you have made your intentions clear.
  7. 7. MM tthh CC ss March/April 2005 7 NEWS & VIEWS Paula Berger I want to thank the STC member- ship for this opportunity to run for Second Vice President. Many people asked me to run for this office because STC and our profession need strong leaders. I have been a voice for change and progress in STC for years. You can read more about my views, my STC experience, and my professional experience at Providing Better Value to Members Membership has dropped in recent years, partly because members and employers no longer believe STC provides enough value. We must re- engage technical communicators by redefining and improving our services. This is a major goal of STC’s Transformation. One of STC’s primary duties is to foster the career growth of members by defining and supporting career paths they can follow in their own discipline or related ones. Our activities and offerings must focus on lifelong professional development. ❏ STC must increase educational opportunities for both newcomers and senior members. ❏ STC needs to develop compre- hensive, industry-supported training programs that provide clear value to members and employers. Our strong special interest groups should work with education and industry experts to define curricula for basic and advanced certificates in their disciplines. ❏ Webinar topics and other educa- tional offerings must be part of a coherent training structure. STC’s financial arrangements must respond to the day-to-day concerns of members. Our member- ship fees must be appropriate and manageable. We must provide additional financial value to mem- bers, such as STC discounts on software products and reduced prices at an online bookstore. We should also partner with other associations to offer reciprocal discounts on events and membership. Promoting the Technical Communication Profession STC must embrace the multi- disciplinary nature of technical com- munication. Our diversity is a positive sign that our profession is evolving. As one society with communities from many related disciplines, we can take advantage of the stronger voice we have because of our diversity. We must have a strong global presence and actively pursue new members and corporate involvement outside the U.S. Working outside the U.S. and belonging to a chapter in Europe for several years has helped me understand the global business of technical communication. Supporting STC Communities Communities have always been a real strength of STC. While many associations boast strong networks, STC is truly unique in the quality of the relationships that members form. Our members are committed professionals who care a great deal about what they do and about each other. STC has been a wonderful part of my personal and business life. We must nurture all our local and virtual communities and help them thrive. All our communities have great value and need to be supported fairly and equitably. Our annual conference is an important part of the society year and offers wonderful networking opportunities. We can strengthen the conference by updating our approach to reflect our changing community structure. We must also provide society-wide technology solutions that simplify community operations and communi- cation, such as portals, job banks, event listings, online classes, etc. We must provide additional training and support for community leaders, particularly in light of the proposed changes to the sponsor role. Improving Management of STC It is no secret that we need some internal changes in STC. The Trans- formation is a good start, but the STC Board needs to listen to members, to invite participation in discussions and decisions, and to explain what the Board is doing. If I am elected, sharing information will be one of my key priorities. We need to improve our manage- ment of the society’s resources. STC needs to “open the books” to a greater degree, allowing members to understand how the society’s resources are used. We also need to be sure we are deriving the maxi- mum benefit from the STC office and directing them effectively. Another area for change is the election process. Very few STC members vote, because our election process does not foster member involvement or bring issues into discussion. We should evaluate alternatives, such as requiring all potential candidates to submit petition signatures showing demonstrating member support. Second Vice President
  8. 8. MM tthh CC ss NEWS & VIEWS 8 March/April 2005 Linda L. Oestreich My Thoughts about STC Hi, I’m Linda Oestreich, a 2005 candidate for Second Vice President of the Society for Technical Communications. I have been an active, dedicated member of STC since 1979. In 1996, I was honored by the Society with the title of Fellow. For the past three years, I have served on the Society’s Board of Directors as Director-Sponsor of Region 5. This article is my way of helping you understand my passion for STC. After reading it, I hope you will vote for me in the upcoming elections. For more information, please visit my website at Relationships and Communities Our profession and our Society are about relationships and communities. Merriam-Webster says relationship means [the state of] “having an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind.” Sounds like a bunch of STCers, doesn’t it? Many of you know that the Society is now referring to our chapters and SIGs as communities. One Merriam- Webster definition of community is “a group of people with a common characteristic or interest living together within a larger society.” Change the word living to working, and we have a perfect fit! Relationships naturally exist within communities. And communities exist to help their members, to provide support, and to offer growth. Communities have relationships with other communities. STC is about the relationships within, among, and between communities and the individuals in those communities. It is the relationships of the Society that have kept me a member and leader for more than 20 years. If you have heard me speak, you know that I love my work in STC, but even more than that, I love helping others find their passion for STC. STC helps us be better at what we do. In these days of change, outsourcing, and offshoring, the global community needs us. Technical communication is necessary. As long as we have technology and change, we will need good technical communicators who can provide bridges to understanding. I believe in the STC community. I believe that the Society provides a path for our success. Just as the work we do provides the words and tools that promote better understanding, I believe that STC promotes excellence in that work. STC communities help us understand our work and ourselves. A Two-Way Love Affair Relationships need two-way energy. They need feedback and they need care. I have loved STC for many years, and I have worked hard to be part of its success. STC has loved me back with opportunities. It has provided new employment, higher salary levels, and lifelong friendships that I treasure. I want to be Second Vice-President and ultimately President of this Society because I believe in the Society and its members. However, just as we have changed, I believe the Society must change. I want our Society to be known and respected by industry, by academe, by government, and by everyday people. I want STC to be a recognized acronym— even with people who have never written a users guide, a journal article, a research grant, or a help file. I want our spouses, our children, and our parents to understand the value we bring to the world. We, as members of the Society, can make that happen through better marketing, varied and accessible educational programs, enthusiastic grass root activities, and strong communities. I believe my leadership can help make that happen. As a Society leader, my job is to help ensure that the Society provides you with value. I will do all I can to make my belief in this Society contagious. However, as a member of the Society, you also must nurture your STC relationships. You can make those relationships strong and reciprocal or weak and unavailable. I am passionate about STC. I believe that passion will help me lead the Society with wisdom and integrity. I hope you believe so, too. Second Vice President As a Society leader, my job is to help ensure that the Society provides you with value.
  9. 9. MM tthh CC ss March/April 2005 9 NEWS & VIEWS Deborah F. Sauer I am running to service as Second Vice President of STC because I want to work with you to ensure that the STC serves you in the best way possible. I will represent your interests in this critical time of change. My professional career and STC experience gives me the skills necessary to achieve this. I have clear priorities You, the members, are first. The STC is a member-based organization. Everything in the STC, the board, the office, the communities (chapters and SIGs), exists because of you. In fact, it exists to serve you. I want to find out how you want the STC to serve you and then work to implement that vision. Tell me what you want your organization to be in three years, five years, or ten years. I’ll ensure that your voices are heard, not just the voices of the vocal few. I am a leader and a manager The Boston chapter experienced a great deal of change during my presidency. We changed our approach to managing our newsletter by creating an editorial team, we changed our approach to planning for the future by creating a strategic plan, and we changed the way we managed our chapter affairs by revising the chapter bylaws. I am a team player My experience on several annual conference program committees and as assistant to the president for conferences proves that I work well with individual members, commit- tees, and the office staff. In manag- ing the annual conference, I consult with leaders and members to ensure that we all have a balance of input before making changes or launching new initiatives. This experience will be useful in managing the Transform- ation as we need to consider all of the ramifications and make careful decisions before proceeding. I can balance long-term vision with near-term results While vision is important, the ability to execute it in a practical and timely fashion is critical. I have a proven history of taking input, processing it, distilling it, and acting on it with clarity and focus. I have listened to your input and provided results Post-conference survey feedback from attendees showed that you felt that 30 concurrent sessions was too many. There are now about 20 concurrent sessions, so there’s less risk of missing a session that you want to attend. Conference attendees also wanted more time in the exhibit hall. Now, you can visit the exhibits after the keynote session and there’s extra time before lunch one day. I envision what the Society can be for you in the future You said that you want more in- depth training. In October, 2005, the Society will offer a pilot program of training courses taught by well- known, experienced instructors. Many people contributed their ideas to this program, so I will not take sole credit. But, the idea started with the seeds you planted in your post- conference surveys, and my vision for what the Society can provide to its members. The pilot for the training program is just one aspect of that vision. We’re working on other initiatives that will add value to your membership. I hear your concerns about your relationship with the STC The primary goal of the Transformation is to provide member value. Value as you define it, not as I define, it, or as the board defines it, or as the office defines it. Defining that value and providing it to you requires that the members, the board, and the office to work together. I have a proven track record of working well with all of these groups. I will work to provide member value while closing the gap that members feel between them- selves (as individuals and as communities) and the Society (both the board and the office). I foster an environment that encourages change, innovation, and idea exchange We must have the vision to embrace change to our advantage. Change allows us to reinvent our- selves, or, in this case, reinvent your Society. This is your organization. You must provide the direction for the change. As Second Vice President, I’ll be your voice in a place where voices can sometimes get lost, to make sure that your voices are heard, and to set the direction of the Society in light of what you, the members, want the Society to become. For these reasons, I am asking for your vote in the upcoming election. Let’s work together to make a better STC. Second Vice President While vision is important, the ability to execute it in a practical and timely fashion is critical.
  10. 10. MM tthh CC ss NEWS & VIEWS 10 March/April 2005 W.C. Wiese With the Society at a financial and organizational crossroad, we have a unique opportunity to reshape STC to better support our members and provide resources. But we also have to get the finances right, the member- ship values right, and our vision right. And, likely, we will only get one chance to transform ourselves for the next decade. Value As STC enters into transformation to ensure its ability to be a resource for those who package knowledge for those who need it, we need to take a particularly long view. Our use of money must be smart, and what STC offers must be immediately attractive to members and distinct from other professional organizations. Outreach We will need to take some risks to ensure success. I’d like to see trial membership packages offered to department managers and executive communicators to engage their knowl- edge and encourage their involvement in STC. While we don’t want to change the character and accessibility we enjoy about our society, we would benefit from finding ways to strap on some business muscle—and ulti- mately, financial support. Partnering Without risking our non-profit organizational status, we might also consider offering sustaining busi- nesses some form of consulting or organizational peer assessment resource (if only to function as a clearing house) that would actively demonstrate the value of our knowl- edge and reward the companies that commit to STC. We might also pursue some form of sponsorship/matching funds for STC grants where early access to the grant product could benefit the sponsor. The key is in demonstrating and proving that we have knowledge that can make a difference. W.C. is Communications Manager for MEADS International. He manages external, employee, and media communications for the company, which is a unique joint venture of Lockheed Martin, EADS/LFK (Germany), and MBDA (Italy) to develop an advanced missile defense system for the nations. The program is a model for international defense collaboration. Over 11 years, W.C. continuously served the Orlando Chapter as Nominating Committee Manager, Treasurer, and President, implement- ing strategic planning and programs that contributed to recognition as a Chapter of Distinction. He served as Treasurer for the Orlando Conference and has twice run for STC office. He is an STC Associate Fellow and has presented at 10 annual confer- ences. He developed and published a methodology for accurately predicting proposal costs, demonstrating that an empirically derived formula could be used to predict costs within 10 percent for a specific corporate culture. A recipient of the Charles Goetz Dow Chemical Scholarship, he is a graduate of Iowa State University with a BS degree in Chemistry (minors in English and Journalism). For more information about W.C., see his Web page at http:// myhomepage/index.html. STC Treasurer Puzzle Solution from page 4: 1 V 2 A 3 L 4 E 5 N T 6 I 7 N 8 E 9 D 10 R 11 E L V E S 12 N E P 13 H E W 14 R P L 15 T E M P L E 16 D S 17 G L 18 U E D I I 19 I R 20 P R Y 21 I 22 N G 23 C 24 A R A M E L 25 N O H 26 P 27 T R O S 28 R E G A T T A 29 T N S 30 S A 31 C E N 32 I E 33 C O V E T 34 C D 35 D R 36 A G O N I 37 Z O 38 O Y A 39 P I 40 O V 41 A R L 42 O S C 43 Z E B R A STC-PMC MEMBER UPDATES By Michael Sharp, Membership Chairperson The STC-PMC wishes to extend a warm welcome to the following new members and those who have recently transferred from another chapter. New Members ❏ Stephen A Adler ❏ Kerry Bennett ❏ Robert M Bryan ❏ Mary C Camp ❏ Abigail M Gray ❏ Sarah E Gray ❏ Lauri E Kalb ❏ Diane T Kushner ❏ Steven J Robinson ❏ Lori M Sherel ❏ Edna P Smith ❏ Rebecca D Voigt Members Transferring from Another Chapter: ❏ Erich G Lukas ❏ Ashley Bennett ❏ Ann Pavkovic Grove ❏ Marita Hurst ❏ Robert A G Montgomery III ❏ Sheela Nath ❏ Shannin Pettigrew ❏ Christine A Sheppard ❏ Joseph Venusto ❏ Gary J Westerfer ❏ Amber M Young
  11. 11. MM tthh CC ss March/April 2005 11 NEWS & VIEWS Doug Woestendiek Doug Woestendiek has been an active member of STC in a variety of roles, from the local chapter to the international level. Since 2001, he has served as the Assistant to the President for Technology for STC. Additionally he was the Special Events Coordinator at the STC Annual Conference in 1996 and has presented and moderated sessions at several Annual Conferences, working with stem managers as a peer reviewer for annual conference proposals. During his career, he has been a member of the Mid-Hudson Valley, Austin TX, Twin Cities, and Central CT chapters. Doug is looking forward to the opportunity to continue his service to the STC as your Treasurer and has provided this information for your consideration. The STC Treasurer has a dual role, working as the CFO for the Society and as a member of the Board. I have the necessary experience in both those roles. Experience I received my BS and MS in Mathematics of Operation Research and Statistics from Rensselaer Polytechnic Institute, with a Management Minor. I later earned a Human Computer Interaction (HCI) Certificate from RPI and hold several Technical Achievement Awards from IBM, including intellectual property and publication awards. In 1995, I received a Distinguished Technical Communication award in the Northern California Technical Communication's STC Competition. I am a member of the American Society for Quality (ASQ). In 2004, I became an ASQ certified six sigma black belt. I believe I can apply this skill to the financial processes of the STC. I have the direct financial experi- ence needed for this role. Since 2002, I have been Treasurer and Finance Manager for a $16M+ valuation private property corporation. I have also served that group as VP and Director. During my career, I have managed budgets over $10M and have reengineered financial processes. I also bring the knowledge needed to be an effective member of the STC Board. I have worked in large international companies and small companies. I have led major projects, worked collaboratively with competitors, and represented views to industry forums. Early in my career, I led IBM's documentation team in the Common Desktop Environment project. This was a joint development effort with HP, Sun, and Novell, involving online help, hardcopy, and softcopy documentation. I also represented IBM in the Open Group Single UNIX Documentation project. From 1999–2004, I was a Senior IT Architect in Financial Systems at IBM. I focused on emerging technology and e-business strategies across the worldwide portfolio of IBM finance applications. I was the lead technical architect on the Finance Portal, which served as the conduit for web-enabled Finance applications and as a productivity tool for IBM’s 10,000 worldwide Finance employees. As a Senior IT Architect at IBM, I re-engineered financial processes and systems. I also helped recommend and implement a Sarbanes Oxley solution for IBM which IBM now markets to other companies. I am now the Director of Software Architecture at Marketing Management Analytics (MMA), responsible for the overall architecture of our Avista solution, holding an $11M+ direct development budget. Plans Our industry is changing. From the outsourcing of jobs to the state of the global economy in the area of technology, the world we live and work in is changing. And it is changing FAST. STC needs to continue to change too. During the change, we as a Society must re- evaluate our spending and ensure it is aligned with our member needs. It’s an exciting time for STC as it transforms to provide better value to its members. I can provide fiscal oversight to the society, ensuring sound processes and adequate controls are in place. I can assist the board in making wise financial decisions. I will manage the budget prudently and make it clear to the members how money is being spent. The Society must become more nimble in reacting to trends. We must put policies in place so we can adjust quickly to provide programs that add value for our members and address their changing needs in a fiscally responsible manner. I would like the opportunity to continue my service to the STC by continuing on the Board as the new STC Treasurer. I want to help ensure that the STC remains relevant to our members, and that STC uses our combined fiscal resources to deliver meaningful value to members in their professional lives. You can learn more about me at dougwoestendiek. STC Treasurer
  12. 12. NEWS & VIEWS 12 March/April 2005 MANJIROMANJIRO InternationalInternational Internationalization Localization Translation • Technical publications • Multilingual web sites • Software applications Call for a free phone consultation 267-972-1034 Upcoming Meetings The information in the following table was correct at the time NEWS & VIEWS was published. Be sure to check the website ( for details and late-breaking updates to the schedule. For all Thursday meetings, reservations are due by the Monday before the meeting. Date Meeting Topic Location March 18, 2005 Workshop: Visual Structure, presented by Jean-luc Doumont Penn State University, Great Valley, PA March 19, 2005 Third Annual STC-PMC Conference: Transforming Your Career with STC-PMC Penn State University, Great Valley, PA April 6, 2005 Montco Support Group New China Moon Restaurant, Horsham Plaza, Horsham, PA April 21, 2005 Knowledge Management TBD May 4, 2005 Montco Support Group New China Moon Restaurant, Horsham Plaza, Horsham, PA May 8–11, 2005 STC’s 52nd Annual Conference Seattle, WA May 19, 2005 Business Climate in Philadelphia TBD June 16, 2005 Marriage of Image and Text TBD you transform an enormous, complex, politically sensitive government report into an organized, clearly written best seller nominated for a National Book Award? Come and find out! For the remainder of the day, you'll have to figure out which of sixteen presentations by speakers from seven different states to attend during the four sessions. And that’s not all! The conference features two lunch-hour presentations. These sessions will be conducted by at least four published authors and other high-caliber presenters with experience speaking at the STC Annual Conference, UAWriters (formerly WinWriters), and other conferences. All of that and lunch too! Without doubt, this is the best value you'll ever find in technical communications education and enlightenment. ❏ Four sessions of four presentations each, plus two bonus lunch presentations ❏ Four published authors ❏ STC international/UAWriters experienced presenters ❏ Variety of relevant, timely, interesting, and advanced topics ❏ STC International Competition winners display – see what it takes to be the best in the business ❏ Door prizes: books, software (Macromedia, Quadralay), and more! For more information and to register for the conference, please see the STC-PMC Annual Conference page at STC-PMC Annual Conference and Workshop (Continued from page 1) Remember to Vote on Bylaws Amendments! Several amendments to the bylaws have been proposed and are included in this year's STC ballot. These bylaws changes represent some fundamental changes to the Society. Passage requires a yes vote by at least two-thirds of those voting. You can read more about the proposed amendments in the January issue of Intercom.