Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Self Marketing and Professional Development

1,133 views

Published on

Mark Clifford

Published in: Education, Business, Career
  • Be the first to comment

  • Be the first to like this

Self Marketing and Professional Development

  1. 1. www.cliffordsells.comSelf MarketingandProfessional DevelopmentPhiladelphia Metro ConferenceMarch 11, 2006Mark Clifford
  2. 2. www.cliffordsells.comWhy me?• 25+ years in technical communication• Over 20 years recruiting for both employersand clients• Run my own information design andrecruitment company
  3. 3. www.cliffordsells.comResearch – 5WHWho is looking?- Company, AgencyWhere are they looking?- Professional sources, localor national advertsWhy are they looking?- Expansion, replacementWhat are they looking for?- Job title and functionWhen do I need to respond?- Make the time for a goodjobHow do I find out more?- Web site, Google, company,agencyWho, What, Where, When, Why and How
  4. 4. www.cliffordsells.comShowcase yourself …It’s the buyer’s first view of your writing – itmust be your best!Your résumé / CV– Your ‘sales brochure’– Adapt for the job – you’ve done the research,don’t waste it– Get it reviewed – spell check doesn’t work!
  5. 5. www.cliffordsells.comShowcase yourself some more …Develop a web site– CV– PortfolioBuild a portfolio– E-versions – web and browser-based CD– CD (non-browser)– Hardcopy if appropriate
  6. 6. www.cliffordsells.comManage your reputationReferences– Written – quotes on web site, letters– Verbal – phone callsNetworking– Professional societies– Local events & activitiesWord of mouth– Do you know someone at the company?
  7. 7. www.cliffordsells.comFocusGeneralist?– A good all-round Technical Communicator whocan write about anythingSpecialist?– By industry – financial, aerospace,pharmaceutical– By type – online help, marketing communications– Cross-sector – software, networks
  8. 8. www.cliffordsells.comMaintaining your skillsTrends– Recognising directions– What will enhance your skills?– What increases your value?Education and Training– What do you need for your job?– Maintain & grow your marketable skills– Who pays?
  9. 9. www.cliffordsells.comFurther points and questions

×