Future of Knowledge Transfer

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Presented by David Dylan Thomas

The domain of technical communication is being encroached upon by the democratization of learning, from YouTube videos describing how to set up a Salesforce instance, to MOOCs offering college level instruction on artificial intelligence. At the same time, the very nature of product knowledge is being altered by fundamental shifts in how a product is (or isn’t) defined upon release, with products often remaining in perpetual beta. Content Strategist David Dylan Thomas discusses how these changes are impacting knowledge transfer, and identifies gaps that people with technical and instructional know-how can fill in the future of learning.

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Future of Knowledge Transfer

  1. 1. The Future of Knowledge Transfer David Dylan Thomas Content Strategist, EPAM Empathy Lab
  2. 2. This Is Your Competition
  3. 3. The Democratization of Learning
  4. 4. The Democratization of Learning
  5. 5. The Democratization of Learning
  6. 6. The Democratization of Learning
  7. 7. Experts will be edged out by expert systems.
  8. 8. The TV Guide Problem
  9. 9. The TV Guide Solution
  10. 10. Know Your Real Business The TV Guide Solution
  11. 11. What Is Your Real Business?
  12. 12. Knowledge Transfer What Is Your Real Business?
  13. 13. This is a washing machine.
  14. 14. This is a washing machine. Guess what it does?
  15. 15. This is Twitter.
  16. 16. This is Twitter. Guess what it does?
  17. 17. Knowledge Transfer as Conversation
  18. 18. Knowledge Transfer as Conversation Learning happens here…
  19. 19. Knowledge Transfer as Conversation Learning happens here… …but it really happens here.
  20. 20. Knowledge Transfer as Conversation
  21. 21. Nothing Is Ever Finished Anymore
  22. 22. New Product Evolution • As the product evolves, so does the conversation • As the conversation evolves, so does the product • The better the conversation, the better the product
  23. 23. Conversation Management Becomes the Deliverable
  24. 24. Conversation Management Becomes the Deliverable A Good Course = A Good Conversation
  25. 25. Case Study: Reed Gustow
  26. 26. Case Study: Reed Gustow • Teaches online courses about WordPress using WebEx software.
  27. 27. Case Study: Reed Gustow • Teaches online courses about WordPress using WebEx software. • Costs him $24/month for up to 8 people/session.
  28. 28. Case Study: Reed Gustow • Teaches online courses about WordPress using WebEx software. • Costs him $24/month for up to 8 people/session. • Charges $25/person for intro course. $40/person for child theme course.
  29. 29. Case Study: Reed Gustow • New Demographic – Women – Middle Class – 20 – 30 years old
  30. 30. Community as Curriculum
  31. 31. Market Gaps: Search-Based Learning
  32. 32. Market Gaps: Search-Based Learning
  33. 33. Market Gaps: Change the Audience • Diversify your audience. • Lower rates, more people. • Enable small business over large business.
  34. 34. Market Gaps: Change the Audience “You see that app on your phone? I can teach you how to build one of those and sell it…and I can connect you to more people trying to do the same thing.”
  35. 35. Market Gaps: Get a Head Start on New Technology
  36. 36. Market Gaps: Get a Head Start on New Technology
  37. 37. Market Gaps: Get a Head Start on New Technology
  38. 38. The Order of Things Tech Design Content
  39. 39. Market Gaps: Get a Head Start on New Technology
  40. 40. Questions?
  41. 41. David Dylan Thomas @movie_pundit dave@daviddylanthomas.com www.daviddylanthomas.com

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