Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Instagram Marketing Essentials 101

21 views

Published on

A 60 minutes webinar, where we will talk about the basics of marketing your business on Instagram.

You’ll learn about:
- Why should you use Instagram for marketing your business?
- Techniques for growing followers
- The best tips for increasing engagement

Watch the complete webinar here - https://youtu.be/VKXKpbqf7OY

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Instagram Marketing Essentials 101

  1. 1. Webinar: Instagram Marketing Essentials
  2. 2. Join us on Twitter using #BrewTalk
  3. 3. Agenda ● Creating an Instagram Business Account and optimizing it ● The process of making and choosing Instagram hashtags ● Determine Your Instagram Audience ● Creating an Instagram Marketing Strategy ● Converting Instagram Followers Into Customers ● How to increase Followers on Instagram ● Useful Instagram features that are looked over ● Instagram Analytics ● Paid Advertisement
  4. 4. On October 6, 2018 Instagram turned eight years old!
  5. 5. How to Create an Instagram Business Account ● Login with Facebook or Sign Up with Phone number/Email - Remember using your business Email ● Enter business name in the full name option
  6. 6. Optimizing Your Instagram Account ● Correct profile picture ● Bio in 150 words ● Encourage users to take action ● Updated URLs
  7. 7. Managing your Instagram Settings
  8. 8. Switching to Business ProfileStory Settings Private Accounts
  9. 9. Comments Adding Additional Accounts
  10. 10. Types of Instagram Posts
  11. 11. Images ● Behind-the-Scenes Post ● Reposts from Employees ● Educational Posts ● Influencer Posts ● Motivational Posts ● User-Generated Content ● Newsjacking (Trending Holiday Posts)
  12. 12. Instagram Photo Size ● Square images- 1080 x 1080px ● Landscape images- 1080 x 566px ● Profile images- 1350 x 1080px Regardless of what size you upload, every image will be shown as a square in your profile feed.
  13. 13. How to Take a Great Photo With Your Smartphone
  14. 14. Adding Filters and Editing Photos
  15. 15. Videos Regular Videos Boomerangs Hyperlapse
  16. 16. Instagram Stories
  17. 17. Instagram Stories Live Type Music Superzoom Hands-freeFocus
  18. 18. Instagram Live
  19. 19. IGTV
  20. 20. Writing Instagram Captions
  21. 21. Find Your Instagram Voice
  22. 22. Using Hashtags on Instagram
  23. 23. Creating an Instagram Marketing Strategy
  24. 24. Converting Instagram Followers Into Customers Teasers Promotions Contests Charity
  25. 25. Useful Instagram features that are totally skipped
  26. 26. How to Get More Followers on Instagram
  27. 27. Useful Instagram features that are totally skipped ● Post to Instagram at the Best Times ● Link Instagram to Your Facebook Page ● See Posts You’ve Liked ● Reorder Instagram Filters ● Insert Line Breaks in Your Captions ● Hide Posts You’ve Been Tagged In ● Save Photos and Build Collections
  28. 28. Instagram Analytics
  29. 29. Paid Advertisement on Instagram
  30. 30. Social Media Marketing Platform For You

×