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How to Build a Unique Brand on Social Media

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In the recent Statusbrew webinar, our team shared tips expertise on How to Build a Unique Brand on Social Media. Statusbrew works with clients to create unique Brand experiences and in turn build a long lasting Brand and Social Presence.

We discussed how to:

- Create Unique Identity
- Understand How Brand is similar to a Character
- Why Social is the best platform for Building a Brand
- How Mission, Vision, Core Values share a Brand
- Blue Ocean Strategy vs Red Ocean Strategy for Branding

Watch the complete webinar here - https://www.youtube.com/watch?v=xeqTtNDOpb8

Published in: Marketing
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How to Build a Unique Brand on Social Media

  1. 1. How to Build a Unique Brand on Social?
  2. 2. Join us on Twitter using #BrewTalk
  3. 3. Presented By Tushar Mahajan CEO, Statusbrew Amol N. Gupta Head of Customer Success, Statusbrew
  4. 4. Statusbrew equips teams with a social media management platform build for them to collaborate and manage their social businesses.
  5. 5. What is a brand ? A character with ● Flaws + Weaknesses ● Needs + Desire ● Plan + Challenges ● Moral Choice
  6. 6. Great Brands aspire to be a Better Version of Themselves
  7. 7. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz CEO, Starbucks
  8. 8. Building a Brand ● Mission, Vision & Values ● Philosophy and Principles ● Brand Voice and Tone
  9. 9. Mission Statement Ask the right questions: ● What do we do? ● Whom do we serve? ● How do we serve them?
  10. 10. Vision Statement Ask the right questions: ● What are our hopes and dreams? ● What problem are we solving for the greater good? ● Who and what are we inspiring to change?
  11. 11. Strong Brands Increase Sales Look for Fans Make a Connection
  12. 12. Major Benefits of a Strong Brand ● Employee recruitment and retention ● A price premium ● Defense against negative exposure ● Robust growth ● Better alliances ● Less competition
  13. 13. Brand Voice and Tone Ask the right questions: ● If your brand was a person, what kind of personality would it have? ● How do you want your audience to feel? ● What do your audience want?
  14. 14. If we try to play like the Yankees in here, we will lose to the Yankees out there. Billy Beane (in Moneyball)
  15. 15. As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets. W. Chan Kim Blue Ocean Strategy
  16. 16. Value Innovation
  17. 17. State of Social in 2018
  18. 18. A big part of building trust with your brand is being transparent, which should be the basis for every interaction. Bill Macaitis CMO, Slack
  19. 19. Q/A #BrewTalk
  20. 20. Social Media Marketing Platform For You

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