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Emotion Sells & Magnifies Lead Conversions


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The 45-minute webinar, where we’ll walk and talk through the topic - "How marketing that has emotions embedded magnifies sales and why?"
The real reason for consumers to buy products will amaze you.

What you'll learn:
- How Emotions play an important role in decision making?
- How can we magnify our lead conversions by using Emotional Intelligence?

Watch the complete webinar here -

Published in: Marketing
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Emotion Sells & Magnifies Lead Conversions

  1. 1. Webinar: Emotion Sells & Magnifies Lead Conversions
  2. 2. Presented by Hartej Sekhon
  3. 3. Agenda ● Emotions drive Decisions ● Customer awareness stages ● Emotional triggers ● The Limbic model ● Limbic types ● Few Social Media tips to attract and win new customers
  4. 4. Objective You will learn how Emotions play an important role in decision making and how you can use Emotional Intelligence for magnifying your lead conversions.
  5. 5. “I continue to be fascinated by the fact that feelings are not just the shady side of reason but that they help us to reach decisions as well.” - Antonio Damasio
  6. 6. Ads that touch emotions are more successful than ads that only touch intellect.
  7. 7. What is the reason people buy from us?
  8. 8. The challenge is to present arguments that seem to convince the intellect, while in fact aiming at their emotions.
  9. 9. Why ?
  10. 10. ● What Pain does the lead has that we can address ● What emotional triggers drive decision making of our lead ● What are hesitations, concerns ● What the customer wants to feel after finding the solution
  11. 11. States of awareness of probable customers ● Most aware ● Product aware ● Solution aware ● Problem aware ● Unaware
  12. 12. Emotional Triggers that drive decision making ● Fear ● Time ● Trust ● Value ● Belonging ● Guilt ● Instant gratification ● Leadership ● Competition
  13. 13. Emotional Targeting Framework Emotional Triggers Color Pallet Conversion Content Elements Visuals Current Uncredited Desired Intelligent, Respected
  14. 14. Target customers based on Psychographic data, not just demographic and geographic data.
  15. 15. We must create the emotions necessary to close the sale; backed up with the logic of decision to defend it.
  16. 16. The Limbic model: Developed by a German firm named NYMPHENBURG GROUP. It maps emotion based on three categories.
  17. 17. Understanding a customer audience by Limbic type means that you can design marketing experiences that effectively resonate with this audience on an emotional level.
  18. 18. Tips to attract new customers ● Identify personality type of target audience ● Marketing that resonates with personality types ● Contrast before and after ● Show visual tangibility
  19. 19. Q/A #BrewTalk
  20. 20. "People don't buy for logical reasons. They buy for emotional reasons." - Zig Ziglar
  21. 21. Social Media Marketing Platform For You