1.
eCommerce Analysis for walmart.com
WALMART’S ECOMMERCE AMBITIONS

2.
Net sales by business unit, in bUS$ / yoy growth in percent
2 Source: Annual Report Wal-Mart Stores, Inc. 2017
1) Fiscal year ends January 31
Walmart total net sales stagnate at
about $480 billion
288 298 308
136 123 116
58 57 57
481
FY 2015
482 479
FY 2016 FY 2017
Walmart U.S.Walmart InternationalSam’s Club
+3.6 %
-5.9 %
+0.9 %
+3.6 %
-9.4 %
-2.1 %

3.
eCommerce net sales in bUS$ generated via walmart.com
In 2016 walmart.com generated 4% of
Walmart U.S. net sales
+10.3%
2016
11.8
2015
10.7
Source: ecommerceDB.com, Annual Report Wal-Mart Stores Inc., Statista Analysis3
3.6 % of
Walmart U.S.
3.8 % of
Walmart U.S.

4.
eCommerce net sales by category1
4 Source: ecommerceDB.com, Statista Analysis
1) Deviations in total net sales are due to rounding
A quarter of eCommerce net sales comes
from the “electronics & media” category
Electronics &
Media
Furniture &
Appliances
Toys, Hobby & DIY Food & Personal
Care
Fashion
26.5 % 25.0 % 23.0 % 10.5 %15.0 %
Consumer electronics bUS$ 1.7
Books, movies, music bUS$ 1.5
Home appliances bUS$ 1.8
Furniture & homeware bUS$ 1.1
Toys & baby bUS$ 1.1
Sports & outdoor bUS$ 0.7
Hobby & stationery bUS$ 0.6
DIY, garden & pets bUS$ 0.4
Personal care bUS$1.0
Food & beverages bUS$0.8
Clothing bUS$ 0.8
Shoes bUS$ 0.3
Bags & accessories bUS$ 0.2
Total Net Sales:
bUS$ 3.2
Total Net Sales:
bUS$ 2.9
Total Net Sales:
bUS$ 2.8
Total Net Sales:
bUS$ 1.8
Total Net Sales:
bUS$ 1.3

5.
In-depth analysis of walmart.com
5 Source: ecommerceDB.com, Statista Analysis
Regarding only net sales generated in the electronics & media market in the United States
Walmart.com is the fifth largest online store
for electronics & media in the US
(2016)

6.
Traffic overview for walmart.com
A typical Walmart user visits the online
store for about 5 minutes
Traffic engagement May 2017 Traffic by countries1
Country Share
United States 91.0 %
Canada 2.2 %
Rest of world 6.8 %
Source: similarweb.com
1) Refers only to desktop traffic
6
Avg. visit
duration:
00:05:12
Bounce
rate:
42.3%
Pages
per view:
5.71
Total Visits: 259.52m

7.
Comparison of capital allocation in FY 2015 and FY 20181
7 Source: Annual Report Wal-Mart Stores Inc. 2017
1) Fiscal year ends January 31
Walmart plans to allocate more capital to
eCommerce, technology and logistics
Financial Year 2015 Financial Year 2018
eCommerce and technology Logistics, maintenance and other Remodels and customer initiatives New stores and clubs
Total capex
spending:
$12.2
billion
Total capex
spending:
~$11
billion

8.
On- and offline
store focused on
sports & outdoor
Online store
focused on shoes
Acquisitions of Wal-Mart Stores Inc. since August 2016
8 Source: Annual Report Wal-Mart Stores Inc. 2017, Press Release
Latest investments indicate that Walmart
seeks to drive eCommerce ambitions
Aug 16
Online generalist
Jan 17
Feb 17
Mar 17
Jun 17
Online store for
women‘s fashion
Online store
focused on men‘s
fashion
Online store
focused on
furniture & homeware

9.
Source: similarweb.com
More information on ecommerceDB.com
9

10.
10 Source: similarweb.com
Your contact
Fabian Ganswindt
Key Account Manager eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 439
E-Mail fabian.ganswindt@statista.com
Stefanie Eden
Head of Market Intelligence eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 439
E-Mail stefanie.eden@statista.com
Lukas Rasch
Data Analyst eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 439
E-Mail lukas.rasch@statista.com
www.ecommerceDB.com