1.
AMARULA BRAZIL

2.
2012
x% Cream
x% Fruits / Others
X% Whisky
x% Chocolate
x% Cassis
x% Anise
X% Almonds / NutsSource: Product Audit 2012 – Volume share

3.
2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012
xxx
xxx
xxx
xxx
xxx
xxx
xxx
x %
x
%

4.
Strongest world
economies (GDP)
1º
2º
3º
4º
5º
6º
7º
8º
9º
10º
HOWEVER
Average inflation
rate in the past 3
years is X,XX%
Exchange rate
jumps from
R$ X,X to
R$ X,X (+44%)

5.
Deli
Cash&Carry
Retail
Key Acount
On-trade distributor
Wholesale
5%
5%
14%
24%
7%
44%
BEFORE (FY 12/13)AFTER (FY 13/14)
Deli
Cash&Carry
Retail
Key Acount
On-trade distributor
Wholesale
X%
X%
X%
X%
X%
X%
X%
Off-trade distributor

6.
The best performing in
sales & merchandising
team get free tickets