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Bacardi - Amarula

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Bacardi - Amarula

  1. 1. AMARULA BRAZIL
  2. 2. 2012 x% Cream x% Fruits / Others X% Whisky x% Chocolate x% Cassis x% Anise X% Almonds / NutsSource: Product Audit 2012 – Volume share
  3. 3. 2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 xxx xxx xxx xxx xxx xxx xxx x % x %
  4. 4. Strongest world economies (GDP) 1º 2º 3º 4º 5º 6º 7º 8º 9º 10º HOWEVER Average inflation rate in the past 3 years is X,XX% Exchange rate jumps from R$ X,X to R$ X,X (+44%)
  5. 5. Deli Cash&Carry Retail Key Acount On-trade distributor Wholesale 5% 5% 14% 24% 7% 44% BEFORE (FY 12/13)AFTER (FY 13/14) Deli Cash&Carry Retail Key Acount On-trade distributor Wholesale X% X% X% X% X% X% X% Off-trade distributor
  6. 6. The best performing in sales & merchandising team get free tickets

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