WHAT IS PRODUCT DESIGN?Product design is the process of creating anew product to be sold by a business to itscustomers.NEW PRODUCTS AND SERVICES are theLIFEBLOOD of an organization. Designs canprovide competitive edge by bringing newideas to the market quickly, doing a better jobof satisfying customer needs, or being easierto manufacture, use and repair.
STEPS IN KNOWING WHAT PRODUCT DESIGN IS:1. COMING UP WITH THE IDEANEEDS BASED- Looking at things that would helpmake our everyday lives easier by fulfilling aspecific task. This can even be building on orimproving an existing item.IMAGINATIVE THINKING- Some designers focusmore on using their imagination, their ownresearch and observation of the world aroundthem to come up with their product design ideas.
STEPS IN KNOWING WHAT PRODUCT DESIGN IS:2. BRINGING THE PRODUCT TO LIFE A number of design ideas will bediscussed including the materials best suitedfor the product, the technology required forits production and the way that the productwill meet the user’s needs. Once all of the design elements havebeen addressed, and all necessaryrefinements have been made, the productwill go into production.
STEPS IN KNOWING WHAT PRODUCT DESIGN IS:3. SELLING THE PRODUCT Once the product has been designed andthe important elements of how it should lookand feel have been addressed, there are twoways that a product designer may bring theidea to the public. They might decide to sell the product to aclient or have been contracted to come up withthe idea. That client will then manufacturer theitem and sell it to their customers.
STEPS IN KNOWING WHAT PRODUCT DESIGN IS:4. NEW TECHNOLOGY NOW MAKES THE PROCESS EASIERCombining science, art and technology, aproduct designer comes up with new ideasfor items and then goes through the processof making them a tangible item.
EFFECTIVE DESIGN PROCESS:1. Matches product or service characteristics with customers requirements.2. Ensures that customer requirements are met in the simplest and least costly manner.3. Reduces the time required to design new product or service.4. Minimizes the revisions necessary to make a design workable.
Two Categories of Product Design 1. DEMAND-PULL INNOVATION happens when there is an opportunity in the market to be explored by the design of a product. This product design attempts to solve a design problem. 2. INVENTION-PUSH INNOVATION happens when there is an advancement in intelligence. This can occur through research or it can occur when the product designer comes up with a new product design idea
THE DESIGN PROCESS Suppliers R&D Customers Design Firms New Technologies Marketing IDEA GENERATION Competitors Feasibility Study Rapid Prototyping Performance Specifications Form Design Functional Design Production Design Design Manufacturing or Specifications Pilot Run & Final delivery specifications Test Final design & Process Plans New Product Launch
IDEA GENERATION PERCEPTUAL MAPSVisual method ofcomparingcustomerperceptions ofdifferent productsor services
IDEA GENERATIONBENCHMARKINGComparing a productor process against thebest in class product.
IDEA GENERATIONREVERSEENGINEERINGCarefullydismantling acompetitor’sproduct toimprove yourproduct.
IDEA GENERATIONRAPIDPROTOTYPINGCreating, testing,and revising apreliminary designmodel.
CONCURRENT DESIGNS FORM DESIGN Refers to the physical appearance of the product – its shape, color, size, and style. FUNCTIONAL DESIGN Is concerned with how the product performs. Three performance characters: RELIABILITY, MAINTAINABILITY & USABILITY FUNCTIONAL DESIGN Is concerned with how the product performs. Three performance characters: RELIABILITY, MAINTAINABILITY & USABILITY
DESIGN QUALITY REVIEWS FAILURE MODE & EFFECTS ANALYSIS is a systematic approach to analyzing the causes and effects of product failures. The objective FMEA is to anticipate failures and prevent them from occurring. FAULT TREE ANALYSIS is a visual method of analyzing the interrelationship among failures. FTA lists failures and their causes in a tree format using a hatlike symbols.
DESIGN QUALITY REVIEWS VALUE ANALYSIS was developed by General Electric in 1947 to eliminate unnecessary features and functions in product designs.
FAILURE MODE AND EFFECTS ANALYSIS POTATO CHIPSFAILURE CAUSE OF FAILURE EFFECT OF FAILURE CORRECTIVE ACTION MODE Stale Low moisture content, Tastes bad, won’t Add moisture, cure expired shelf life, poor crunch, thrown out, lost longer, better packaging sales packaging, shorter shelf life Broken Too thin, too brittle, Can’t dip, poor display, Change recipe, rough handling, rough injures mouth, choking, change process, use, poor packaging perceived as old, lost change packaging salesToo Salty Outdated recipe, Eat less, drink more, Experiment with process not in control, health hazard, lost sales recipe, experiment uneven distribution of with process, salt introduce low-salt version