Growth Hacking         Bartek Kiszala @kiszalpiątek, 25 stycznia 13
Facts about Base CRMpiątek, 25 stycznia 13
Facts about Base CRM                         •   Customer Relationship Management & Sales Trackingpiątek, 25 stycznia 13
Facts about Base CRM                         •   Customer Relationship Management & Sales Tracking                        ...
Facts about Base CRM                         •   Customer Relationship Management & Sales Tracking                        ...
Facts about Base CRM                         •   Customer Relationship Management & Sales Tracking                        ...
Facts about Base CRM                         •   Customer Relationship Management & Sales Tracking                        ...
Facts about Base CRM                         •   Customer Relationship Management & Sales Tracking                        ...
What is growth hacking?piątek, 25 stycznia 13
What is growth hacking?                         Achieving growth by engineering and                                     wr...
Why growth hacking is                         important for a startup?piątek, 25 stycznia 13
Why growth hacking is                          important for a startup?                         It allows growing your com...
Base CRM Growthpiątek, 25 stycznia 13
Base CRM Growthpiątek, 25 stycznia 13
Base CRM Growthpiątek, 25 stycznia 13
What is the magic behind                                  growth?piątek, 25 stycznia 13
Sorry...piątek, 25 stycznia 13
5 steps for Growth Hackingpiątek, 25 stycznia 13
5 steps for Growth Hacking                         1. Set goals for growthpiątek, 25 stycznia 13
5 steps for Growth Hacking                         1. Set goals for growth                         2. Decide on activity t...
5 steps for Growth Hacking                         1. Set goals for growth                         2. Decide on activity t...
5 steps for Growth Hacking                         1. Set goals for growth                         2. Decide on activity t...
5 steps for Growth Hacking                         1. Set goals for growth                         2. Decide on activity t...
Growth goals at Basepiątek, 25 stycznia 13
Growth goals at Base                         • Bring more people to the system -                           distribution & ...
Growth goals at Base                         • Bring more people to the system -                           distribution & ...
Growth goals at Base                         • Bring more people to the system -                           distribution & ...
Experiment that workedpiątek, 25 stycznia 13
piątek, 25 stycznia 13
Experiment that failedpiątek, 25 stycznia 13
piątek, 25 stycznia 13
Growth hacking mindset and                      culturepiątek, 25 stycznia 13
piątek, 25 stycznia 13
You might as well not change it at                     all if youre not going to measure                          the impa...
Questions?piątek, 25 stycznia 13
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Bartek Kiszala Startup Stage#1 'Growth Hacking'

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Bartek Kiszala Startup Stage#1 'Growth Hacking'

  1. 1. Growth Hacking Bartek Kiszala @kiszalpiątek, 25 stycznia 13
  2. 2. Facts about Base CRMpiątek, 25 stycznia 13
  3. 3. Facts about Base CRM • Customer Relationship Management & Sales Trackingpiątek, 25 stycznia 13
  4. 4. Facts about Base CRM • Customer Relationship Management & Sales Tracking • Leading on mobile: 1st in Google Play, 1st in the App Storepiątek, 25 stycznia 13
  5. 5. Facts about Base CRM • Customer Relationship Management & Sales Tracking • Leading on mobile: 1st in Google Play, 1st in the App Store • Small and medium size businesses (1-500 ppl)piątek, 25 stycznia 13
  6. 6. Facts about Base CRM • Customer Relationship Management & Sales Tracking • Leading on mobile: 1st in Google Play, 1st in the App Store • Small and medium size businesses (1-500 ppl) • Market of 7M businesses in western worldpiątek, 25 stycznia 13
  7. 7. Facts about Base CRM • Customer Relationship Management & Sales Tracking • Leading on mobile: 1st in Google Play, 1st in the App Store • Small and medium size businesses (1-500 ppl) • Market of 7M businesses in western world • Delivery model - SaaSpiątek, 25 stycznia 13
  8. 8. Facts about Base CRM • Customer Relationship Management & Sales Tracking • Leading on mobile: 1st in Google Play, 1st in the App Store • Small and medium size businesses (1-500 ppl) • Market of 7M businesses in western world • Delivery model - SaaS • Business model - Freemiumpiątek, 25 stycznia 13
  9. 9. What is growth hacking?piątek, 25 stycznia 13
  10. 10. What is growth hacking? Achieving growth by engineering and writing code.piątek, 25 stycznia 13
  11. 11. Why growth hacking is important for a startup?piątek, 25 stycznia 13
  12. 12. Why growth hacking is important for a startup? It allows growing your company without spending $$ on marketing and sales.piątek, 25 stycznia 13
  13. 13. Base CRM Growthpiątek, 25 stycznia 13
  14. 14. Base CRM Growthpiątek, 25 stycznia 13
  15. 15. Base CRM Growthpiątek, 25 stycznia 13
  16. 16. What is the magic behind growth?piątek, 25 stycznia 13
  17. 17. Sorry...piątek, 25 stycznia 13
  18. 18. 5 steps for Growth Hackingpiątek, 25 stycznia 13
  19. 19. 5 steps for Growth Hacking 1. Set goals for growthpiątek, 25 stycznia 13
  20. 20. 5 steps for Growth Hacking 1. Set goals for growth 2. Decide on activity to achieve goal and set hypothesis regarding the activitypiątek, 25 stycznia 13
  21. 21. 5 steps for Growth Hacking 1. Set goals for growth 2. Decide on activity to achieve goal and set hypothesis regarding the activity 3. Run the experiment and gather datapiątek, 25 stycznia 13
  22. 22. 5 steps for Growth Hacking 1. Set goals for growth 2. Decide on activity to achieve goal and set hypothesis regarding the activity 3. Run the experiment and gather data 4. Analyze results and verify hypothesispiątek, 25 stycznia 13
  23. 23. 5 steps for Growth Hacking 1. Set goals for growth 2. Decide on activity to achieve goal and set hypothesis regarding the activity 3. Run the experiment and gather data 4. Analyze results and verify hypothesis 5. Repeat steps 2-4piątek, 25 stycznia 13
  24. 24. Growth goals at Basepiątek, 25 stycznia 13
  25. 25. Growth goals at Base • Bring more people to the system - distribution & acquisitionpiątek, 25 stycznia 13
  26. 26. Growth goals at Base • Bring more people to the system - distribution & acquisition • Deliver product value ASAP - engaging customers, keeping them activepiątek, 25 stycznia 13
  27. 27. Growth goals at Base • Bring more people to the system - distribution & acquisition • Deliver product value ASAP - engaging customers, keeping them active • Increase premium conversion by delivering more valuepiątek, 25 stycznia 13
  28. 28. Experiment that workedpiątek, 25 stycznia 13
  29. 29. piątek, 25 stycznia 13
  30. 30. Experiment that failedpiątek, 25 stycznia 13
  31. 31. piątek, 25 stycznia 13
  32. 32. Growth hacking mindset and culturepiątek, 25 stycznia 13
  33. 33. piątek, 25 stycznia 13
  34. 34. You might as well not change it at all if youre not going to measure the impact of that change Marc Pincus founder of Zyngapiątek, 25 stycznia 13
  35. 35. Questions?piątek, 25 stycznia 13

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