Content Marketing for Events: 5 Steps for Building a High-Impact Strategy

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Overview:

Content Marketing Strategy vs Social Media Strategy
Why use Content Marketing for Events?
Step 1: Build a content creating community
Step 2: Create high-impact content and amplify it with email and social
Step 3: Generate the buzz and reward your brand advocates
Step 4: Focus on conversions
Step 5: Post-event: re-purpose and re-package

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Content Marketing for Events: 5 Steps for Building a High-Impact Strategy

  1. 1. Content Marketing for Events: 5 Steps for Building a High-Impact Strategy Vasil Azarov @vasilazarov Global Director Startup Socials
  2. 2. Agenda • Content Marketing Strategy vs Social Media Strategy • Why use Content Marketing for Events? • Step 1: Build a content creating community • Step 2: Create high-impact content and amplify it with email and social • Step 3: Generate the buzz and reward your brand advocates • Step 4: Focus on conversions • Step 5: Post-event: re-purpose and re-package
  3. 3. About Me • Entrepreneur and digital marketer • Produced 200+ in-person and virtual events • Co-founder of Startup Marketing and Startup Sales Conferences
  4. 4. Content Marketing Defined Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. - Joe Pulizzi, Content Marketing Institute
  5. 5. Content Marketing Defined valuable relevant consistent clearly defined audience driving profitable customer action
  6. 6. Content Marketing Strategy vs Social Media Strategy Not Twins
  7. 7. Content Marketing Strategy vs Social Media Strategy Brothers: older and younger
  8. 8. Why use Content Marketing for Events? One Goal
  9. 9. Why use Content Marketing for Events? • Value-Based Selling • Empower your Attendees • Create Unique Experience • Become a Thought Leader • Generate New leads and Sales
  10. 10. Step 1: Key Players Know Your Attendees
  11. 11. Step 1: Key Players Leverage Your Speakers
  12. 12. Step 1: Key Players Establish smart partnerships
  13. 13. Step 1: Key Players Establish smart partnerships
  14. 14. Step 2: Create high-impact content Explainer Video + Facebook Promoted Post
  15. 15. Step 2: Create high-impact content Relevant Speaker + Facebook Ads
  16. 16. Step 2: Create high-impact content Newsletter + Webinar (speaker/partner)
  17. 17. Step 2: Create high-impact content Blog Post + Newsletter + Social
  18. 18. Step 2: Create high-impact content Blog Post + Newsletter + Social
  19. 19. Step 3: Generate Buzz Leverage your existing attendees
  20. 20. Step 3: Generate the buzz Connect on personal level
  21. 21. Step 3: Reward you brand advocates
  22. 22. Step 4: Focus on Conversions
  23. 23. Step 5: Re-purpose/Re-package
  24. 24. Step 5: Re-purpose/Re-package
  25. 25. Save 20% with code rockstar www. startupsalesconf.com
  26. 26. THANK YOU! www. startupsocials.com

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