We have tons of stats about social commerce that you will find very interesting and useful, but there’s only two sets of data that you really need to know about. The first one is that 38 million Americans aged 13-80 say their purchasing decisions are influenced by social media. By 2015, research from Gartner suggests that businesses will find 50 percent of their sales coming from social media.
Together, these two data sets answer the why and how of social commerce. The train is leaving the station, and you have to find a way to wade into social commerce right now. The best – as in popular, easy, affordable and most effective way to do it is to set up a Shopify storefront and unleash the social commerce apps.
Speaking of which, here’s the top social commerce apps that will help your online store go virally social.