The rise of Facebook and its continuing maturing has brought in a plethora of apps and tools that have enables businesses and brands to make marketing campaigns viral. Its catchy, and its cost effective. For users, everytime they want to book flight tickets to travel, they unlock exciting offers and discounts. Flying is definitely not boring anymore. The three most proven tricks for marketing on Facebook have been recorded to be: Content that can capture more “Likes” and/or emails that can help build an awesome fan base and subscriber list. To arrange online competitions and set some exciting giveaways that will draw in participants. Offering discounts or coupons for various products and services. Airline brands are doing everything to make their presence felt on the web world. And what better place than Facebook where world’s maximum population gather to socialize! Altogether users get an awesome social travel experience unlocking rewards and offers at every gateway via these campaigns. Facebook has become a medium through which big brands are just not monetizing their business but also breaking the wall between them and their customers. They have now started enjoying the emotional support of their customers as well. To read more, vsist this link: http://startups.fm/2013/10/08/airline-brands-are-more-in-love-with-facebook-for-campaigns.html

1. takes over the market.
for Airline Brands
Facebook
Campaigns

2. various apps and tools
on social media channels
are easier and cooler with
Marketing campaigns

3. top 3
F a c e b o o k c a m p a i g n s
proven marketing tips
for
A look at the

4. Marketing
#1tip
that captures
Free content
"likes"

5. Marketing
#2tip
competition
Run a

6. Offer a
for products and services
Marketing
#3tip
discount or coupon

7. Tips and Tricks
Facebook
Campaigns
from
b y t o p A i r l i n e b r a n d s

8. Case Study#1
Air Asia's
CAMPAIGN
“1 Million Free Seats”

9. free seats
1 Million
BOOKING DONE BETWEEN : TRAVEL PERIOD
September
17 - 22
Jan aug
7 - 52013 2014
Case Study Air Asia's “ 1 Million Free Seats” campaign#1

10. Bonus BIG points
20x
to every 200th
successful redemption
Case Study Air Asia's “ 1 Million Free Seats” campaign#1

11. airport taxes and fees
exclude
Flight fares
Case Study Air Asia's “ 1 Million Free Seats” campaign#1

12. Case Study#2
Emirates
2013 FORMULA 1 INDIAN GRAND PRIX
offering two tickets to

13. Case Study Emirate’s Win two tickets to Clark from Dubai#2
100 free tickets
are being given away till October 16th.

14. Case Study Emirate’s Win two tickets to Clark from Dubai#2
Emirates caters to
and book your tickets through
Emirates to enter the competition.
Plan a holiday before
135 destinations.
n ov e m e r 3 0

15. Case Study#3
Malaysian Airways
privilege program
Boarding pass
VALID TILL DECEMBER 31, 2013

16. By presenting boarding pass at
Changi Recommendations Booth
Case Study Malaysian Airways “Boarding pass privilege program”#3
at Singapore
avail exciting offers

17. Case Study Malaysian Airways “Boarding pass privilege program”#3
offers are :
Ducktours City sightseeing / Ducktours ride
AIRLINE PROMOTION
25% off$25
USUAL PRICE
$33
Gardens by The Bay
AIRLINE PROMOTION
18% off$23
USUAL PRICE
$28
River safari + Gardens By the Bay
AIRLINE PROMOTION
21% off$42
USUAL PRICE
$53
$50 SIM Card
FREE SHUTTLE RIDE TO HOTEL WORTH
$9
USUAL PRICE
$50

18. Case Study Malaysian Airways “Boarding pass privilege program”#3
Discount in fare for Flights to
from Delhi / Mumbai / Chennai / Hyderabad / Bangalore
Singapore
Delhi
Mumbai
Chennai
Hyderabad
Bangalore
: INR 22,915
: INR 23,242
: INR 22,062
: INR 28,258
: INR 26,284

19. Case Study#4
Delta Airways
on Facebook in 2010
sold tickets

20. allowed
full ticket booking
from their
Facebook Page
Case Study Delta Airways sold tickets on facebook in 2010#4
“ The Delta Ticket Window”
- A facebook application launched in 2010

21. Case Study Delta Airways sold tickets on facebook in 2010#4
“Away We Go”
a Facebook traveler app owned by Delta
Insert your favourite location
Put up a picture
Invite friends to travel with you

22. Why
Campaigns ?

23. because they are viral
interactionhelps in better
through Gamification
and amazing Conversions

24. if not full, but
one-way atleast!
Who wouldn't love a
paid trip?

25. There's always something to
at the end
take back

26. Top 10 facebook brands by no. of fans
July 2013 Facebook Report:
Airlines Industry
0
1M
2M
3M
4M
KLM
SOUTHWEST
AIRLINES
AZULBRAZILIAN
AIRLINES
TURKISH
AIRLINES
AIRFRANCE
AIRASIA
EMIRATES
QATAR
AIRWAY
NASAIR
GOL
TRANSPORTES
AÉREOS
4,002,257
3,903,899
2,283,237
2,170,163
1,705,516
1,933,345
1,905,659
1,839,589
1,725,297
1,544,524

27. Top 3
Fastest Growing
Facebook Brands
Qatar
Airways
Nas Air
Air
New Zealand

28. Average Engagement Rate
Top 3
Facebook brands by
Post Engagement Rate
Japan Airlines
1.32%
Emirates
1.12%
0.21%
ANA.Japan
0.98%

29. Altogether users get an
unlocking rewards
and offers at every gateway
social travel experience
awesome

30. Airlines on Instagram
Adios for now.
We'll be back soon with

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