Airlines driving social engagement through Facebook

26,610 views

Published on

The rise of Facebook and its continuing maturing has brought in a plethora of apps and tools that have enables businesses and brands to make marketing campaigns viral. Its catchy, and its cost effective. For users, everytime they want to book flight tickets to travel, they unlock exciting offers and discounts. Flying is definitely not boring anymore. The three most proven tricks for marketing on Facebook have been recorded to be:

Content that can capture more “Likes” and/or emails that can help build an awesome fan base and subscriber list.
To arrange online competitions and set some exciting giveaways that will draw in participants.
Offering discounts or coupons for various products and services.

Airline brands are doing everything to make their presence felt on the web world. And what better place than Facebook where world’s maximum population gather to socialize! Altogether users get an awesome social travel experience unlocking rewards and offers at every gateway via these campaigns. Facebook has become a medium through which big brands are just not monetizing their business but also breaking the wall between them and their customers. They have now started enjoying the emotional support of their customers as well.

To read more, vsist this link: http://startups.fm/2013/10/08/airline-brands-are-more-in-love-with-facebook-for-campaigns.html

Published in: Technology, Travel
2 Comments
34 Likes
Statistics
Notes
No Downloads
Views
Total views
26,610
On SlideShare
0
From Embeds
0
Number of Embeds
697
Actions
Shares
0
Downloads
169
Comments
2
Likes
34
Embeds 0
No embeds

No notes for slide

Airlines driving social engagement through Facebook

  1. takes over the market. for Airline Brands Facebook Campaigns
  2. various apps and tools on social media channels are easier and cooler with Marketing campaigns
  3. top 3 F a c e b o o k c a m p a i g n s proven marketing tips for A look at the
  4. Marketing #1tip that captures Free content "likes"
  5. Marketing #2tip competition Run a
  6. Offer a for products and services Marketing #3tip discount or coupon
  7. Tips and Tricks Facebook Campaigns from b y t o p A i r l i n e b r a n d s
  8. Case Study#1 Air Asia's CAMPAIGN “1 Million Free Seats”
  9. free seats 1 Million BOOKING DONE BETWEEN : TRAVEL PERIOD September 17 - 22 Jan aug 7 - 52013 2014 Case Study Air Asia's “ 1 Million Free Seats” campaign#1
  10. Bonus BIG points 20x to every 200th successful redemption Case Study Air Asia's “ 1 Million Free Seats” campaign#1
  11. airport taxes and fees exclude Flight fares Case Study Air Asia's “ 1 Million Free Seats” campaign#1
  12. Case Study#2 Emirates 2013 FORMULA 1 INDIAN GRAND PRIX offering two tickets to
  13. Case Study Emirate’s Win two tickets to Clark from Dubai#2 100 free tickets are being given away till October 16th.
  14. Case Study Emirate’s Win two tickets to Clark from Dubai#2 Emirates caters to and book your tickets through Emirates to enter the competition. Plan a holiday before 135 destinations. n ov e m e r 3 0
  15. Case Study#3 Malaysian Airways privilege program Boarding pass VALID TILL DECEMBER 31, 2013
  16. By presenting boarding pass at Changi Recommendations Booth Case Study Malaysian Airways “Boarding pass privilege program”#3 at Singapore avail exciting offers
  17. Case Study Malaysian Airways “Boarding pass privilege program”#3 offers are : Ducktours City sightseeing / Ducktours ride AIRLINE PROMOTION 25% off$25 USUAL PRICE $33 Gardens by The Bay AIRLINE PROMOTION 18% off$23 USUAL PRICE $28 River safari + Gardens By the Bay AIRLINE PROMOTION 21% off$42 USUAL PRICE $53 $50 SIM Card FREE SHUTTLE RIDE TO HOTEL WORTH $9 USUAL PRICE $50
  18. Case Study Malaysian Airways “Boarding pass privilege program”#3 Discount in fare for Flights to from Delhi / Mumbai / Chennai / Hyderabad / Bangalore Singapore Delhi Mumbai Chennai Hyderabad Bangalore : INR 22,915 : INR 23,242 : INR 22,062 : INR 28,258 : INR 26,284
  19. Case Study#4 Delta Airways on Facebook in 2010 sold tickets
  20. allowed full ticket booking from their Facebook Page Case Study Delta Airways sold tickets on facebook in 2010#4 “ The Delta Ticket Window” - A facebook application launched in 2010
  21. Case Study Delta Airways sold tickets on facebook in 2010#4 “Away We Go” a Facebook traveler app owned by Delta Insert your favourite location Put up a picture Invite friends to travel with you
  22. Why Campaigns ?
  23. because they are viral interactionhelps in better through Gamification and amazing Conversions
  24. if not full, but one-way atleast! Who wouldn't love a paid trip?
  25. There's always something to at the end take back
  26. Top 10 facebook brands by no. of fans July 2013 Facebook Report: Airlines Industry 0 1M 2M 3M 4M KLM SOUTHWEST AIRLINES AZULBRAZILIAN AIRLINES TURKISH AIRLINES AIRFRANCE AIRASIA EMIRATES QATAR AIRWAY NASAIR GOL TRANSPORTES AÉREOS 4,002,257 3,903,899 2,283,237 2,170,163 1,705,516 1,933,345 1,905,659 1,839,589 1,725,297 1,544,524
  27. Top 3 Fastest Growing Facebook Brands Qatar Airways Nas Air Air New Zealand
  28. Average Engagement Rate Top 3 Facebook brands by Post Engagement Rate Japan Airlines 1.32% Emirates 1.12% 0.21% ANA.Japan 0.98%
  29. Altogether users get an unlocking rewards and offers at every gateway social travel experience awesome
  30. Airlines on Instagram Adios for now. We'll be back soon with
  31. --------------------FOR ANYTHING AND EVERYTHING EMAIL US : YODA@STARTUPS.FM VISIT STARTUPS.FM FOR MORE SUCH AMAZING facts and insights

×