3. Web Search is great for objective questions, but subjective questions generate the majority of search revenues Queries X00B/yr Search quality Examples RPMs What is Einstein’s birthday? ~45% Objective Great Low How much is the cheapest iPhone? What’s a decent housekeeping service in SF? How much should it cost for a small two bedroom place? ~30% Research What’s a good book to read about Romantic Poets? ~25% Opinion High Ok
4. Friends can answer subjective questions but… Unreliable -- small number of friends available to you in the moment Hard to keep up with what your extended network knows about Social cost of asking for a favor
16. Rekkit - A service to collect your ratings from across the web and give better recommendations to you. Ninjapa - A way that you could open accounts in various applications through a single website and manage your data across multiple sites. The Webb - A central number that you could call and talk to a person who could do anything for you that you could do online. Web Macros - A way to record sequences of steps on websites so that you could repeat common actions, even across sites, and share "recipes" for how you accomplished online tasks. Internet Button Company - A way to package steps taken on a website and smart form-fill functionality. People could encode buttons and share buttons a la social bookmarking.
19. Full Human Judgment Constrained Actions Automation Rote Tasks Action with Approval Prediction Logging February 2009 June 2009 August 2009 September 2009
26. Process: Assume that you are wrong Make continuous improvement the goal Experiment with process as much as product Hire and indoctrinate to support process
27. Learning: exploit collective wisdom Task people to collect and disseminate learning Set aside regular time for discussion Make transparency the default
28. Thank You White paper on Aardvark Social Search (vark.com/aardvarkfinalwww2010.pdf) How we do qualitative user research at Aardvark (http://blog.vark.com/?p=314) Our approach to design and development processes (http://blog.vark.com/?p=49) Preaching User-Driven Design (http://ventilla.posterous.com/preaching-user-driven-design)
