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REACH
HACKING
SOCIAL MEDIA PROMOTION
STRATEGIES AND ANALYTICS FOR
STARTUPS
GET READY
BE SUCCINCT
DESIGN MATTERS
YOUR ADDRESS MATTERS
MOST POWERFUL ON THE INTERNET!
YOUR SOCIAL ADDRESSES
MATTER
COLLECT CONTACTABLE
ADDRESSES
BE CONTACTABLE
GET SET
Recorded Future
Recorded Future
Twitter!
Twitter! Now with Analytics
Bitly
Topsy
Topsy
Email Tagging: Tout
Email Tagging: BananaTag
CRM
GO
WHO ARE YOU?
SCHEDULING TIME
ON THE IMPORTANCE OF
GOOD CONTENT
CHOOSING YOUR
OBJECTIVE
Goal setting is a useful exercise
• Find users / customers: Get 100 legitimate
prospects in your email list
• Prepare to r...
REACH HACKING 101:
Owned
Owned
• Research TW & FB hashtags relevant to your
company
• Create and circulate content using the same
hashtags
• Cross ...
REACH HACKING 201:
Paid
Paid
• Use promoted products from Twitter &
Facebook to narrowly target campaigns that
are highly, highly relevant
– Have ...
REACH HACKING 301:
Earned
• Attend in person events and carry a card with with all your
info on it. Social is not just FB. It’s “network” in all dim...
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson
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Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson

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Herbert Simon observed that in a world full of information, attention is the scarcest resource. So how do you get your new venture noticed? In this session, serial entrepreneurs and social media savants Blake Robinson (Annalect, Rackspace, TechCrunch) and Margaret Francis (ExactTarget, Scout Labs, Razorfish) take you on a deep dive into promoting your business.

From getting your online presence and collection platforms ready, to introducing tracking and getting the most from analytics, to finding the right ways to engage with your audience, this is a can't-miss workshop for every startup that needs to reach, and scale, its market.

Published in: Business, Technology
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Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic startups - Blake Robinson

  1. 1. REACH HACKING SOCIAL MEDIA PROMOTION STRATEGIES AND ANALYTICS FOR STARTUPS
  2. 2. GET READY
  3. 3. BE SUCCINCT
  4. 4. DESIGN MATTERS
  5. 5. YOUR ADDRESS MATTERS
  6. 6. MOST POWERFUL ON THE INTERNET!
  7. 7. YOUR SOCIAL ADDRESSES MATTER
  8. 8. COLLECT CONTACTABLE ADDRESSES
  9. 9. BE CONTACTABLE
  10. 10. GET SET
  11. 11. Recorded Future
  12. 12. Recorded Future
  13. 13. Twitter!
  14. 14. Twitter! Now with Analytics
  15. 15. Bitly
  16. 16. Topsy
  17. 17. Topsy
  18. 18. Email Tagging: Tout
  19. 19. Email Tagging: BananaTag
  20. 20. CRM
  21. 21. GO
  22. 22. WHO ARE YOU?
  23. 23. SCHEDULING TIME
  24. 24. ON THE IMPORTANCE OF GOOD CONTENT
  25. 25. CHOOSING YOUR OBJECTIVE
  26. 26. Goal setting is a useful exercise • Find users / customers: Get 100 legitimate prospects in your email list • Prepare to raise money: Target 10 firms and their principals/ analysts/ associates • Connect with influencers: Get 10 relevant people following you • Network with peers: Connect with 10 people in your field. Establish a relationship
  27. 27. REACH HACKING 101: Owned
  28. 28. Owned • Research TW & FB hashtags relevant to your company • Create and circulate content using the same hashtags • Cross post: TW, FB, Tumblr • Comment on relevant blogs only where you add to the conversation – Don’t shill – Add links to other relevant conversations, not just your own site • Follow everyone back, to start
  29. 29. REACH HACKING 201: Paid
  30. 30. Paid • Use promoted products from Twitter & Facebook to narrowly target campaigns that are highly, highly relevant – Have a clear call to action – Link back to that site – Few hundred dollars in media spend • Critical audience and awareness building tool • Look for domains in GA and cultivate contacts at those companies
  31. 31. REACH HACKING 301: Earned
  32. 32. • Attend in person events and carry a card with with all your info on it. Social is not just FB. It’s “network” in all dimensions • Research all the people who sign up for your list, to follow you, who comment on your FB page or blog or whatever – Run them through LinkedIn & find out who they are – Try Topsy, Little Bird, to see who the influential accounts are similar to the ones that follow you. • Follow everyone back, to start – Use lists to filter noise based on your reseach • Go interact with the people most like the ones you want to reach. – Thank them for the follow. DM/ Email/ Comment l is fine – Reach out to them, start interacting Earned

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