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Margaret Dawson
@seattledawson
Why Digital Handshakes
will never replace the
Real Thing
Human Contact is the Killer App
Online is just inherent
We respond to digital signals
Then why are you here?
No app can truly replace
human interaction
What does that mean for
your startup?
What are human signals?
When do you need
human signals?
Networking
Product validation
Manufacturing
Partnerships
is there trust?
Banking
Investors
Hiring
Employee relations
Customer
support When email and
FAQs are not
enough
Product Walk Throughs
Watching folks use your product at every stage and with
new features is painful but awesome
Customer & Partner Councils
Analytics & surveys only tell you so much
Board Meetings
Need to share the pain & successes
Analysts & Press
Demand
Generation
M&A
Many,
many in
person
meetings.
It’s hard
It’s scary
It makes you
vulnerable
Practice
Test it on friendlies
Don’t stop after “no”
Be Agile !
Wear the right clothes
Smile
Hire someone to do it
Be you!
Thank You
margaretd@rivaliq.com
@seattledawson
Margaret Dawson (full session) - Digital handshakes won't replace real thing
Margaret Dawson (full session) - Digital handshakes won't replace real thing
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Margaret Dawson (full session) - Digital handshakes won't replace real thing

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Startupfest 2014 - "The human species connects virtually trillions of times a day. We’re rushing to colonize a second, online world, one we share with colleagues, family, friends, and complete strangers.
Yet this inexorable move to digital connectivity hasn’t removed our very real need to connect face-to-face. We travel around the globe to share a meal; we fly across a continent to cement a business relationship with a handshake. We take in conference speakers at events rather than on the screens of our computers.
Industries have recognized this. Proponents of teleworking are calling their employees back to the office, realizing that there’s simply no substitute for physical presence.
What does this mean for startups? In this break-out session building on her keynote talk, join Margaret Dawson and look at why the killer app for our digital era may just be human contact."

Published in: Technology
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Margaret Dawson (full session) - Digital handshakes won't replace real thing

  1. 1. Margaret Dawson @seattledawson Why Digital Handshakes will never replace the Real Thing
  2. 2. Human Contact is the Killer App
  3. 3. Online is just inherent
  4. 4. We respond to digital signals
  5. 5. Then why are you here?
  6. 6. No app can truly replace human interaction
  7. 7. What does that mean for your startup?
  8. 8. What are human signals?
  9. 9. When do you need human signals?
  10. 10. Networking
  11. 11. Product validation
  12. 12. Manufacturing
  13. 13. Partnerships is there trust?
  14. 14. Banking
  15. 15. Investors
  16. 16. Hiring
  17. 17. Employee relations
  18. 18. Customer support When email and FAQs are not enough
  19. 19. Product Walk Throughs Watching folks use your product at every stage and with new features is painful but awesome
  20. 20. Customer & Partner Councils Analytics & surveys only tell you so much
  21. 21. Board Meetings Need to share the pain & successes
  22. 22. Analysts & Press
  23. 23. Demand Generation
  24. 24. M&A Many, many in person meetings.
  25. 25. It’s hard It’s scary It makes you vulnerable
  26. 26. Practice
  27. 27. Test it on friendlies
  28. 28. Don’t stop after “no”
  29. 29. Be Agile !
  30. 30. Wear the right clothes
  31. 31. Smile
  32. 32. Hire someone to do it
  33. 33. Be you!
  34. 34. Thank You margaretd@rivaliq.com @seattledawson

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