Startupfest 2012 - Gaming M&A


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Today, the app economy seems obvious. It employs over half a million people, and buying small programs for a few pennies has upended the world of software development. Casual games are a big part of that revenue—but until recently, nobody took them seriously. Nobody, that is, until Farmville invaded our desktops and our lives.Farmville showed that casual games could work, at scale, across demographics that traditionally eschewed gaming. And riding that rollercoaster was Zao (Sizhao) Yang, who built Farmville and sold it to Zynga, and has since worked on M&A within the casual gaming giant. In this session, you’ll learn practical advice for how to get acquired, what acquirers are after, and why deals always take longer and are more complicated than you think they’ll be.

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Startupfest 2012 - Gaming M&A

  1. 1. Sizhao Yang MyMiniLife Farmville ZyngaCOO of BetterWorksCo-founder of An embeddable virtual A farm game on Supporting new gameBetterWorks. Co-creator world. Think Sims. Facebook. strategy and internationalof Farmville. Angel expansion.investor in companies likeGroupMeand Hipmunk.Investor in Facebook andZynga. Founder advisor atSV Angels.
  2. 2. Why does M&A happen? Acquirer goalsTa da! Key ingredients Valuation metrics
  3. 3. Why do companies get sold?
  4. 4. ‚All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.‛ - Sun Tzu //
  5. 5. Goals:RevenueUsersProduct suiteInternationalInfrastructureTeam
  6. 6. ‚All I want to do is speed, speed.‛ - Miki Gorman //
  7. 7. TacticsBuyBuildPartner
  8. 8. ‚I call my invention ‘The Wheel’ but so far I’ve been unable to attract any venture capital.‛ //
  9. 9. ‚Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.‛ //
  10. 10. ‚The real definition of networking to me is building relationships before you need them.‛ - Any good networker //
  11. 11. Management and engineering team.Revenue and cash flow.Enterprise value creation by complementing a product suite.Typically true with enterprise software. Plug in with existing distribution.
  12. 12. … ‚Im dating a woman now who, evidently, is unaware of it..‛ - Garry Shandling //
  13. 13. ‚Fishing is boring, unless you catch an actual fish, and then it is disgusting.‛ - Dave Barry //
  14. 14. ‚All marriages are happy. Its the living together afterward that causes all the trouble.‛ - Raymond Hull //
  15. 15. ’ “ ”
  16. 16. Helping people solve M&A Find me @ Twitter : Email: WWW