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Startupfest 2012- Evolution or revolution: where’s the best place to start from?

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Are the best startup ideas those that come from years of experience in a particular field, making something with which you’re immensely familiar? Or should they come from left field, allowing you to bring a new, and often disruptive, perspective to bear on an industry that needs some shaking up? It’s a tough dilemma, forcing you to choose between the predictable familiarity of evolution and the bloodshed and transformation of revolution. In this session, Sendgrid’s Isaac Saldana will discuss getting from the fundamental idea to the earlysteps of execution, drawing on his experience launching and growing three very different startups.

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Startupfest 2012- Evolution or revolution: where’s the best place to start from?

  1. 1. Evolu&on  or  revolu&on:  where’s   the  best  place  to  start  from?   Isaac  Saldana,  Co-­‐founder  
  2. 2. Startups  are  hard  
  3. 3. Trade  
  4. 4. Why  do  you  want  a  startup?  
  5. 5. Who  are  you?  
  6. 6. Decision  Framework  
  7. 7. Resources  
  8. 8. Rela&onships  
  9. 9. Knowledge  
  10. 10. Happiness  
  11. 11. Who  am  I?  
  12. 12. Previous  Startups   •  Abovethelimit   •  Erigid   •  ThemBid   •  NotPaul  
  13. 13. Can  you  be  the  best  in  the  world?  
  14. 14. Resources   Rela&onships   Knowledge   Happiness   Again?  Abovethelimit   30   55   90   60   90  Erigid   50   55   95   60   95  ThemBid   40   60   60   60   50  NotPaul   60   55   60   60   40  SendGrid   95   90   95   90   100  
  15. 15. Linear  Regression  h! (x) = ! 0 +! 1 x1 +... + ! m xm = !T X ! = (X T X)"1 X T y Minimize  with  normal  equa&on   ! $ !90 $ 1 30 55 90 60 # & # & # 1 50 55 95 60 & #95 &X =# 1 40 60 60 60 & y = #50 & # & # & 1 60 55 60 60 #40 & # & # " 1 95 90 95 90 & % #100& " %
  16. 16. Would  I  do  it  again?   !30 $ Resources   # &  x= #60& Rela&onships     64.7   #95& Knowledge   # &   "90% Happiness  
  17. 17. Would  I  do  it  again?   !30 $ Resources   # &  x= #90& Rela&onships     >100   #95& Knowledge   # &   "90% Happiness  
  18. 18. Would  I  do  it  again?   !30 $ Resources   # &  x= #90& Rela&onships     >100   #95& Knowledge   # &   "60% Happiness  
  19. 19. Would  I  do  it  again?   !30 $ Resources   # &  x= #90& Rela&onships     55   #60& Knowledge   # &   "90% Happiness  
  20. 20. Would  I  do  it  again?   !95$ Resources   # &  x= #60& Rela&onships     42.7   #60& Knowledge   # &   "60% Happiness  
  21. 21. Would  I  do  it  again?   !95$ Resources   # &  x= #90& Rela&onships     86.7   #60& Knowledge   # &   "60% Happiness  
  22. 22. Would  I  do  it  again?   !95$ Resources   # &  x= #90& Rela&onships     46.3   #60& Knowledge   # &   "90% Happiness  
  23. 23. Would  I  do  it  again?   !95$ Resources   # &  x= #60& Rela&onships     88.7   #90& Knowledge   # &   "60% Happiness  
  24. 24. Wrap  up  
  25. 25. Thanks  for  listening    Isaac  Saldana  @isaldana  isaac@sendgrid.com  

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