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Demo Day Startup Farm Rio de Janeiro 2012 - Equipe Vivacinema

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Rede social para quem gosta de cinema com estratégia de gameficação. Ao ingressar na rede os usuários podem criar seu perfil, marcar seus filmes favoritos, os filmes que já viu e quer ver, fazer comentários e cada ação vale pontos. Além do game o Vivacinema! é uma ferramente de busca de filmes tanto na tv ou no cinema, que conta com um sistema de alerta por e-mail que avisa quando o filme marcado vai começar.

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Demo Day Startup Farm Rio de Janeiro 2012 - Equipe Vivacinema

  1. 1. O QUÊSIGNIFICAASSISTIR FILMES ?
  2. 2. Problema
  3. 3. TEMPO PERSONALIDADEDATA, HORA, QUERO FILMES ROMÂNTICOS,DIA DA SEMANA, ENGRAÇADOS, EMOCIONANTESPERÍODO DO DIAOCASIÃO FACEBOOKACOMPANHADO, LIKES E PREFERÊNCIASCOM MINHA NAMORADA,ANIVERSÁRIO DE NAMORO
  4. 4. Filmes para ver com a namorada em uma segunda-feira à noiteEMOCIONANTE ENGRAÇADO ROMÂNTICO
  5. 5. Mercado de cinema $ 448 bi (mercado audiovisual) R$ 1 ,4 FATURAMENTO bi 140 milhões EM 2011 NO BRASIL(ingressos de cinema vendidos)
  6. 6. Mercado de tv a cabo 14 2 milhões (assinantes no Brasil) milhões (assinantes de tv a cabo) 3 milhões (assinantes no Brasil)
  7. 7. ROADMAP 88% das visitas em busca de filmes para assistir na tv a cabo.*dados de Junho a Agosto de 2012
  8. 8. Radar $ 12 MILHÕES EM INVESTIMENTO $7 MILHÕES EM INVESTIMENTO Time Warner, RRE Ventures e Union Warner Bros. Home Entertainment Group Square Ventures modelo baseado em publicidade e modelo baseado leads para campanhas patrocinadas. parceiros. * fonte: Reuters * fonte: TechCrunch
  9. 9. Filmes para ver com a namorada em umasegunda-feira à noite P Eu Te Amo .S. Romance Disponível em
  10. 10. Modelo de Negócios Publicidade Venda de Ingressos Leads para parceiros ...Venda de DVD e B-Ray Canais de TV
  11. 11. visitas nos últimos 6 meses 282%ROADMAP AUMENTO DE AUDIÊNCIA
  12. 12. Vantagens ROADMAP 5 anos relacionamento com distribuidoras 36% 3 mil usuários cadastrados taxa de engajamento
  13. 13. Estrutura de Custos Infraestrutura Equipe Marketing
  14. 14. Tropa de Elite Leandro Cunha Guilherme Verri CEO Designer Ex-CTO Rio Lounge Sync Zura!, Sirius, Leader Desenho Industrial UFRJ Renan Protector Gabriel Vincent CTO Developer CTO Crossfy Sync Eng. Computação UFRJ Rio Gastronomia, OPitaco Amure Pinho Edson Mackeenzy Advisor Advisor CEO Crossfy CEO Videolog CEO Sync Evangelista Startup
  15. 15. Obrigado Agradecimentos especiais para todos que apoiaram o projeto desde o início: Bianca Zanghi - Cinéfila e esposa do CEO :) Rafael Amorim - Mentor de TI Fabio Lima - CEO do Intrip Todo o time Sync que abraçou o projeto www.vivacinema.com.br Todos do Startup Farm, Dani Carvalho, Felipe Mattos, Guilherme Mosaner, Bianca Guimarães, todos os mentores e todas as equipes. Aprendemos muito com vocês: Cuvee21, Dica X, Gradu, DudeXp, Guia 55, Intrip, Labsynapse, Meta Certa , Mobilizefb e Multiplikação www.vivacinema.com.br

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